Gulf Real Estate Properties Essay Example | Topics and Well Written Essays - 1000 words

Gulf Real Estate Properties - Essay Example The current research focuses specifically on real estate with respect to condominiums. In order to focus our research a company centering specifically on the real estate relative to condominiums, â€Å"Gulf Real Estate Properties†, has been chosen for study. A real estate company native to southwest Florida, the Gulf Real Estate Properties proves its mettle in the real estate arena by making sound practical research regarding condominiums. This, they accomplish by collecting on site data, monitoring information relative to the sale and purchase of condominiums. The number of days it takes for each condominium to be sold is also taken into account and recorded for analysis and reference. The Gulf Real Estate Properties has classified the condominiums by separating those present on the areas of the Gulf from those present elsewhere such as on the bay or a golf course. The data relative to the recent sales of Condominiums both on and off Gulf, which is in thousands of dollars, has been selected. Statistical analysis of the acclaimed data would reveal facts which would be accommodated within a managerial report. Data The data comprise of three variables namely list price, sale price and days to sell for both the categories of condominiums that are â€Å"Gulf View† and â€Å"No Gulf View†. The sample size for former is 40 while for the latter it is 18. The price values are given in thousands of dollars. ... The descriptive statistics highlight multiple factors that would assist a real estate agent comprehend the real estate market. The sample mean of days to sell variable for Gulf View Condominiums (= 106 days) is comparatively lesser than the sample mean of No Gulf View Condominiums (= 135 days). This apparently shows that the condominiums located directly beside the Gulf of Mexico are sold in lesser time than those that are not. Despite the fact that the sample mean values of price variables for Gulf View Condominiums are higher than the other category condominiums it seems that the Gulf View Condominiums are quicker and easier to sell. This fact is asserted by the sample standard deviation values (= 52.22 & = 76.3) of both the samples by highlighting the fact that the sample mean of â€Å"Days to sell† variable (= 106 days) for Gulf View Condominium represents the sample data with more consistency and lesser dispersion. The margin of error for No Gulf View category is also hig her as compared to the Gulf view category due to higher standard deviation value. Further analysis along with interval estimations is presented in the next section. Table 1.0 Descriptive Statistics of each of the three variables Descriptive Statistics Gulf View Condominiums No Gulf View Condominiums List Price Sale Price Days to sell List Price Sale Price Days to sell Mean 474.01 454.22 106.00 212.81 203.19 135.00 Standard Error 31.19 30.44 8.26 11.54 10.35 17.98 Median 437.00 417.50 96.00 212.50 203.50 126.00 Mode 975.00 305.00 85.00 279.00 179.00 #N/A Standard Deviation 197.29 192.52 52.22 48.95 43.89 76.30 Sample Variance 38923.36 37063.09 2726.51 2395.64 1926.48 5821.65 Range 805.10 810.00 254.00

Chinese Consumer's Perseption of B2C and C2C for E-Commerce Abstract Dissertation

Chinese Consumer's Perseption of B2C and C2C for E-Commerce Abstract - Dissertation Example The research uses both literature review and quantitative empirical research to arrive at the findings. A convenience sample of 55 customers is chosen from among the friends and acquaintances of the researcher and an online survey is employed. The results are tabulated and analysed using the literature review. It is found that customers prefer to use the C2C models over B2C models, even though they are ready to trust the B2C models more in terms of product quality, after sales service and customer care. The reason for conducting shopping using C2C sites is their low costs and larger variety of products availability. It is however expected that in the near future, due to the greater trustworthiness of the B2C sites, there may be a change in customer behaviour and shift in preference from C2C to B2C model. Table of Contents Chapter 1: Introduction 1.1 Research Background and Overview 1.2 Research Questions 1.3 Research Aims and Objectives 1.4 Research Methods 1.5 Research Significance 1.6 Outline of Dissertation Chapters 1.7 Summary Chapter 2: Literature Review 2.1 Introduction 2.2 B2C and C2C Models – An Overview 2.3 Overview of B2B and B2C online markets in China 2.4 Factors that impact online shopping consumer behavior 2.5 Factors that can impact on the effectiveness of an online shopping company 2.6 Comparison between Taobao and Amazon in China 2.7 Summary Chapter 3: Research Methodology 3.1 Introduction 3.2 Research Approach 3.3 Research Methods 3.4 Research Design 3.4.1 Sample Sample Unit Sample Size Sample Selection Method 3.4.2 Data Collection Instrument: Survey Questionnaire (Appendix A) 3.4.3 Data Analysis Method 3.5 Research Validity and Reliability 3.6 Ethical Considerations 3.7 Summary Chapter 4: Research Findings and Discussions 4.1 Introduction 4.2 Descriptive Statistics 4.3 Summary Chapter 5: Conclusions and Implications 5.1 Introduction 5.2 Summary of Research Findings 5.3 Research Implications 5.4 Research Limitations and Scope for Future Research List of Tables Table 1: Gender of the Participants Table 2: Age of the Participants Table 3: Personal Online Shopping Behaviour Table 4: Reasons for Not Shopping Online Table 5: Customers’ Preference of Online Shopping Model Table 6: Customer’s past usage of online shopping sites Table 7: Customers’ Perception of Trust of Different Models of Shopping Websites Table 8: Factors Impacting Perception of Customers Regarding Online Shopping Sites Table 8a: Important Factors that Impact Customer Perceptions Regarding Online Shopping Websites Table 9: Factors that Negatively Impact Customers’ Perceptions Table 9a: Factors that Create Customer Dissatisfaction with Online Shopping Sites Table 10: Comparison of B2C and C2C Sites on Factors that Impact Customers’ Perceptions Table 11: Customers’ Intentions to Recommend Online Shopping Sites List of Appendices Appendix A: Research Questionnaire Appendix B: Research Responses References Chinese Consumer’s perception of B2C and C2C for E-Commerce Chapter 1: Introduction 1.1 Research Background and Overview With the opening up of the Chinese economy and the liberalization reforms, there has also been an exponential growth in penetration of the mass media and communications technology across China (Eisingerich and Kretschmer, 2008). The modernization of the economy and the development of the Chinese cities in the recent past also brought about a change in the lifestyles of the people (Shi and Zhang, 2009). There is found to be a rapid growth in the

Maruthi Suzuki India Ltd | Analysis

Maruthi Suzuki India Ltd | Analysis Maruti Udyog Limited is a subsidiary of Suzuki Motor Corporation, the largest manufacturer of mini passenger vehicles in Japan in terms of sales volumes. Suzuki was also the eleventh largest vehicle manufacturer in the world and the fourth largest manufacturer in Japan in terms of worldwide sales volumes in 2000. Maruti was ranked twentieth in terms of worldwide sales volumes amongst vehicle manufacturers, and has been the largest passenger car manufacturer in India. In fiscal 2002, it had the highest sales volumes of 339,964 cars and a market share of 58.6%. Maruti has a diverse product range that includes ten basic models with over 50 variants, of which nine models are manufactured locally and one is imported from Suzuki. The company offers a wide range of cars across different segments. It offers 14 brands and over 150 variants Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/about-us.aspx (Accessed: 21 March 2011) Maruti Suzuki India Limited, the countrys largest car manufacturer today rolled out its 1 Crore (ten millionth) car on March 15th 2011. The historic 1 Crore car, a Metallic Breeze Blue coloured WagonR VXi (Chassis No 243899) rolled out from the Companys Gurgaon plant. With this landmark achievement, Maruti Suzuki becomes the only Indian car company that makes its entry into the select club of automobile manufacturers across the globe who have crossed this milestone. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/Maruti-Suzuki-rolls-out-its-1-Crore-Ten-Millionth-car.aspx (Accessed: 21 March 2011) Over the quarter century of its existence, Maruti Suzukis contribution as the growth engine for the Indian automobile industry is widely acknowledged. Maruti Suzuki has impacted the lifestyle and psyche of an entire generation of Indian middle class through the quality of its products and services that are in direct sync with the needs of the Indian populace. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/maruti-dna.aspx (Accessed: 22 March 2011) Situational Analysis: Maruti Suzuki has a good market progress in automobile industry and has good sales performance from their own brand products. The current lineup is compromised of almost all Suzukis, including the Alto and the higher-end Swift and SX4. The company follows a partnership approach with its various stakeholders, and believes that the prosperity and wellbeing of the stakeholders will fuel the growth of the company in the future. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/Stakeholders.aspx#h4 (Accessed: 21 March 2011) The company continue to enjoy a strength growth with Net Sales up by 1.3%, Operating Income up by 0.8% and Net Income up by 3.8%. The companys consolidated profit exceeded those of previous years with 103.2% increase of operating income and 105.4% of net income. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/suzuki-motor-corporation.aspx (Accessed: 21 March 2011) Due to continuous demand, the company is planning on expanding its production by building new plants to cater customer needs, to reduce waiting period and to meet export demands. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/Maruti-expansion-plan-in-final-lap.aspx (Accessed: 21 March 2011) Organizations Orientation Orientation: The process of receiving and welcoming an employee when an employee when he first joins a company and giving him the basic information to settle down quickly and start work. -Armstrong, Micheal. A Handbook of human resource management practice. Kogan page limited, 1999. Types Of Orientation: Product Orientation Production Orientation Sales Orientation Marketing Orientation Production Orientation: Production orientation is often a characteristic of organizations which have developed specific skills or technologies. It often involves manufacturing products in large quantities in order to minimize the costs of production. For Eg: The focus of the business is not the needs of the customer, but of reducing costs by mass production. By reaching economies of scale the business will maximize profits by reducing costs. Pg: 16 Marketing Principles and Practice Written By: Adcock, Dennis; Halborg, Al; Ross, Caroline Published By: Pearson Education UK Published In: 2001 Product Orientation: Production orientation is often a characteristic of organizations which have developed specific skills or technologies. It often involves manufacturing products in large quantities in order to minimize the costs of production. For Eg:- We produce excellent, well-designed, quality products which are great value for money. Customers are sure to want our products. Pg: 17 Marketing Principles and Practice Written By: Adcock, Dennis; Halborg, Al; Ross, Caroline Published By: Pearson Education UK Published In: 2001 Sales Orientation: Sales orientation dictates that a business must aggressively promote its products. As the product already exists, sales staff are made responsible for identifying every potential customer. This does not mean that sales representatives are customer-orientated, as that would involve starting with customer needs and not the product. For Eg:- The focus here is to make the product, and then try to sell it to the target market. However, the problem could be that consumers do not like what is being sold to them. Pg: 18 Marketing Principles and Practice Written By: Adcock, Dennis; Halborg, Al; Ross, Caroline Published By: Pearson Education UK Published In: 2001 Marketing Orientation: Kohli and Jaworski (1990) defined market orientation in the following terms: A market orientation entails (1) One or more departments engaging in activities geared toward developing an understanding of customers current and future needs and the factors affecting them (2) Sharing of this understanding across departments (3) The various departments engaging in activities designed to meet select customer needs. In other words, a market orientation refers to the organization-wide generation, dissemination, and responsiveness to market intelligence. Page no:8 Book name: Marketing Strategy and Competitive Positioning Written By Hooley, Graham J.; Saunders, John A.; Piercy, Nigel F.; Nicoulaud, Brigitte Published By Pearson Education UK in 2008 MACRO ENVIRONMENT- EXTERNAL ANALYSIS PESTEL A technique for analyzing the general environment is called Pestel Analysis. Page 126 Management and Organisational Behaviour, Written by: Mullins, Laurie J. PublishedBy: PearsonEducationUK PublishedIn: 2005 MILEAN/ISBN:9786610601752 Pub e-EAN/ISBN: 9781405871716 Political Political Factors Impact on the industry Effect on Industry Growth Employment New development and demand for more skilled labours High skill job seekers may find it easy to get a job Taxation and Labour Law Increasing changes in the Taxes and increased regulation in labour law Due to increase tax, the company had to increase the product price and it needs effective labour law E commerce The Company opening up online purchasing opportunities Better chance for increase business and customer satisfaction Terrorism Increase in number of terrorism in recent years Affects the market growth and the economy of the company Conclusion: The political factor plays a vital role in the success of the organization. The political factor are the external issues which affect the growth of the organization. Factors like new government taxing and terrorism will have a drastic effect on growth of the organization. Economical: Economical Factors Impact on the industry Effect on Industry Growth Oil Price High import and export rate It causes increase in the product price Currency Tax Change in the exchange rate. Reducing Tax rates Due to constant change in the currency exchange rates, tax rates and the duty rates keeps changing. Economy High economic growth rate It influence and raise the demand and purchasing power. Interest and Inflation Rates Interest and Inflation rates are forecast to increase High interest and inflation rates will have a negative impact on organization growth Conclusion: High economic growth may increase the buying power of the people, but the ever increasing oil price will have an impact on the export and import of product along with problems caused by varying currency exchange rate. Social: Social Factors Impact on the industry Effect on Industry Growth Population Second most in population Skilled labour, among the lowest in the world Brand value Company has strong and well known brand name It attracts people easily Cricket World Cup, IPL etc Increase in tourism. Good opportunity for marketing and for the business to boom Conclusion: Huge population and ongoing Cricket world cup provides an excellent opportunity for business development and having a brand value is an added advantage. Technological: Technological Factors Impact on the industry Effect on Industry Growth Technology About 600,000 engineers pass out each year Enough man power for new development and innovation Secure online transaction Purchase and payment can be done in a secure way. It will be easy for vendors, customers etc to buy and to make payments Modernisation Emergence of Indian automobile market as a major hub for auto manufacturing and research More contribution to GDP, more profit, and brand value Conclusion: Technological changes such as cutting edge design, eco friendly infrastructure and online security will be beneficial for both the company and the customers. Environmental: Environmental Factors Impact on the industry Effect on Industry Growth Pollution Industry follows international standards on emission and safety More support from government. Waste Management Following industry norms One of the highlights of the Organization Conclusion: More efficient and eco friendly changes needs to be done regarding pollution control, but at the same time maintaining industry norms is the highlights of the company. Legal: Factors Impact on the industry Implications International Trade Company imports and exports products from different countries and also does business in many countries Different trade law in each country may affect the business. High import duty has to be paid. Government laws The company has to follow different rules in different countries to run business Some laws in certain countries may affect the business Deregulation/ Privatisation Increased regulation and privatisation of the industry Its an added advantage as it will give more growth opportunities on economic and technological front Micro Environment External Environment PORTERS Five Forces: The five force model of Porter is an outside-in business unit strategy tool that is used to make an analysis of the attractiveness(value) of an industry structure. Competitive Forces model Porter: Value Based Management website. Available at: http://www.valuebasedmanagement.net/methods_porter_five_forces.html ( Accessed on 21 March 2011) Porters Five Force Model: Threat to New Entrants: Factor Level of threat Implication Brand Low Maruti Suzuki has been in the industry for a long time, it commands most of the market share and has a strong brand name. Financial investment Low There is less chance of any new entrant to invest as much as Maruti Suzuki and perform well at the current market. Start up cost of new entrant is low. Competence Low Company shares a respectable market in India, its rare for new entrant to catch up Sales Low New entrants may sell their products at low prices but still Maruti Suzukis strong brand name attracts customers Conclusion: Maruti Suzuki has no or less threats from new entrants, because Maruti has established itself as a well known recognisible brand. It has a huge brand value and gained a good market position than any other player in the market. Threat of Substitutes: Factors Level of threat Implication Substitutes Medium There are many substitutes products but Maruti Suzuki products are efficient and cost effective. Importance of substitutes Medium There are not many products that are very efficient so their importance goes down Cost rate Low There are few substitutes that are efficient or reputable, still Maruti Suzuki has a foot hold in that position Conclusion: Though there are many Substitutes, Maruti Suzuki have gained a niche market position for itself but the product efficency in Maruti Suzuki is a concern. Bargaining power of the customers: Factor Level of threat Implication Quality of the product Medium When people look for high Quality product, price is also considered important. Competition High There are many Automobile Companies competing with Maruti Suzuki are so high in competition Differentiation products Medium Customers always look for new and efficient products Conclusion: Since Maruti Suzuki offers good quality and cost effective products with great services, customers usually dont consider features of the product so the level of threat is normally low when compared with other competitors in the market. Bargaining power of the suppliers Factors Level of threat Implication Price of suppliers Medium Prices of the product goes up as the demand increases. Power of suppliers Low Suppliers have to meet the customers needs to get orders in the future Political issues Medium Political issue are to be met by the suppliers Conclusion: There will be little or less threat as suppliers usually try to keep their customers happy. Competitive Rivalry Factors Level of threat Implication Brand identity High All Competitive companies such as TATA, Hyundai, Ford have good brand reputation in the market Company growth High Tough competition from other companies affect the growth Cost structure Medium Most of the companies maintain their cost of profit accordingly to the other competitors. Conclusion: There are products which may be considered as a competitor to Maruti Suzuki so the competitive rivalry among stores is high MARKET SEGMENTATION Dividing a market into distinct groups of buyers with different needs, characteristics or behaviour, who might require separate products or marketing mixes. Page 391, Principles of Marketing, Written by: Kotler, Philip; Wong, Veronica; Saunders, John; Armstrong, Gary Published by: Pearlson Education UK Published In: 2005 Pub e-EAN/ISBN: 9781405871358 Consumer Market: The variables used in segmenting consumer markets can be broadly grouped into three main classes: Background customer characteristics; Customer attitudes; Customer behaviour; The first two sets of characteristics concern the individuals predisposition to areas, where as the final set concerns actual behaviour in the market place. Page 274: Marketing Strategy and Competitive Positioning Written By: Hooley, Graham J.; Saunders, John A.; Piercy, Nigel F. Published By: Pearson Education UK in 2004 Segmentation Profile Psychographic Social Single , Married and Teenager Behaviour Outlook Faithfulness Usage rate Common users High faithfulness in the brand Environmentally concerned Product: Maruti Suzuki has a very wide range of products from small passenger cars to varying segments like sport, sedan, luxury. These are flagship product they offer: Maruti 800 Maruti Alto Maruti Alto K10 Maruti Astar Maruti Eeco Maruti Gypsy Maruti Omni Maruti Ritz Maruti SX4 Maruti Dezire Maruti Swift Maruti Grand Vitara Maruti Estilo Competitors Maruti Suzuki now faces stiff competition from about 3 to 4 major competitors in the market. Newly entered U.S auto makers like General Motors, Ford, Hyundai and local companies like Tata, Mahindra Mahindra are the main competitors of Maruti Suzuki. They also have a major portion in market share. High Quality Low Quality Brand Maruti Suzuki has been ranked Indias most Trusted Brand in Automobile Sector for the year 2010 by Indias leading Business newspaper The Economic Times. Maruti Suzuki has its own brand portfolio of about 14 brands (such as 800, AStar, Alto, Omni, Ritz etc) and exclusive brands like Desire, Swift etc Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/customer-delight.aspx (Accessed: 22 March 2011) Core Competence Core Competence of Maruti Suzuki is their famous brand value and their reputed products. Being one of the leading manufacturers in automotive industry, it has a strong national presence. INTERNAL AUDIT: Resources Audit: Physical Resource: -Three Production plant in INDIA One plant in New Delhi. Two plants in Gurgoan. Financial Resource: March10 March09 (Cr.) (Cr.) Total income 29,935.40 21,277.00 Expenditure 25,579.80 18,825.70 Operating Profit 3,737.90 1,903.70 EBITDA 4,355.60 2,451.30 EBIT 3,530.60 1,744.80 EBT 3,497.10 1,693.80 Profit and losses of the year 2,402.20 1,236.70 PAT 2,497.60 1,218.70 Dividend: Equity Dividend 173.30 101.10 Equity Dividend (%) 119.93 69.96 Shares in Issue (Lakhs) 2,889.10 2,889.10 EPS Annualized (Rs) 86.45 42.18 Source: http://economictimes.indiatimes.com/maruti-suzuki-indialtd/profitandlose/companyid-11890.cms Differentiation and Capabilities: Here 5Ms can be used to analyze the Differentiation and Capabilities of Maruti Suzuki Limited. Market: Maruti is one of the leading retailer in INDIA and it is also expanding its market by reaching out the Global customer through its Quality of Service and Product. Men (Human resource): Maruti has employee strength of about 7,600 which is an inclusive of Manufacturing division, Marketing, Sales, Service and Customer support as of March 2010. Source: http://www.marutisuzuki.com/about-us.aspx Money: Financial Resource: March10 March09 (Cr.) (Cr.) Total income 29,935.40 21,277.00 Expenditure 25,579.80 18,825.70 Operating Profit 3,737.90 1,903.70 EBITDA 4,355.60 2,451.30 EBIT 3,530.60 1,744.80 EBT 3,497.10 1,693.80 Profit and losses of the year 2,402.20 1,236.70 PAT 2,497.60 1,218.70 Dividend: Equity Dividend 173.30 101.10 Equity Dividend (%) 119.93 69.96 Shares in Issue (Lakhs) 2,889.10 2,889.10 EPS Annualized (Rs) 86.45 42.18 Machines: Physical Resource: -Three Production plant in INDIA One plant in New Delhi. Two plants in Gurgoan. Materials: Has strong presence in materials like Metals for the frames, copper in the electrical wiring, aluminum for the radiator and platinum, palladium and rhodium in the catalytic converter, Glass, Plastic, Rubber for tiers and lead is used in the battery. SWOT ANALYSIS: A SWOT analysis gives a summary of the strengths and weaknesses of the company together with the opportunities and threats it faces. Referred from: Principles of Marketing, Written By: Kotler, Philip; Wong, Veronica; Saunders, John; Armstrong, Gary. Published By: Pearson Education UK, Published In: 2005 MIL EAN/ISBN: 9786610601332 Pub e-EAN/ISBN: 9781405871358 STRENGTHS: Strengths High Brand Loyalty Strong financial resources Leading in niche market Larger investment Level of implication High High Low High B) WEAKNESS: Weakness High operation cost Threat from competitors Level of implication Medium High C) OPPURTUNITIES: Opportunities Market for all class people Support for Sports Model Internet sales Level of implication High Medium Medium D) THREATS: Threats Strong competition Decrease in sales Level of implication High Medium Conclusion: The strength of the organization lies in high quality products and the companys good financial resources. Though they do not have a particularly well suited market for their product, still they invest more on their products which is one of the strengths of Maruti. The weakness of Maruti lies in their high operations cost and the threat from the competitors. Maruti has to focus on the areas of product design and quick service to the customers. The Threat lies in the Strong competition and the increase in the sale of the products due to the competition. 7) MARKETING PLAN Ten steps to documenting your plan Begin with certain inevitable preliminaries (contents, contacts, definitions). Provide an executive summary. Set the scene by describing the business. Review the market, your competition and your market positioning. Explain your vision, mission and objectives. Describe your strategy. Explain your plans for developing your products and/or services. Set out your financial projections. Highlight the risks and opportunities. Reach a conclusion. Referred by: Definitive Business Plan, The: The Fast-Track to Intelligent Business Planning for Executives and Entrepreneurs. Written By: Stutely, Richard, Published By: Pearson Education UK, Published In: 2007 MIL EAN/ISBN: 9786611157036 Pub e-EAN/ISBN: 9781405893978 7.1) COMPANYS OBJECTIVES: Short term( 1 year) Long term (2-4 years) Increase the sale of high quality cars Space and product extension Increase the productivity To expand the business in various countries. To build high range of Sports car To build the world cheapest car. 7.2) STRATEGIES: Maruti has a clear strategy to increase the profit and grow in market share. The company has to plan, to achieve this by increase the sale with the existing customer, attract the new customers and moving into the new market. They have also planned to enhance the offers available through the companys website. And the company has decided to expand the business in different parts of the world with cost effective to sustain in the competitive world. 7.3) MARKETING MIX: PRODUCT: Product is an important term in business, where all company will produce product with better quality, but Maruti is concerned to produce products according to the demands of the customers, to make more efficient and effective in terms of fulfilling the customer needs. PRICE: Maruti have high price for premium products and for Sports model, where there is a range of products or services the pricing reflect the benefits of parts of the range. They also use value pricing during the times of recession and increased competition. Maruti also produces the low price products to attract the customers and for both upper middle class and middle class people. PROMOTION: The endorsement is with simple video . Making customer comfortable through test drive. Targeting people of all class. PEOPLE: Introducing services in a way that suits all range of peoples. They attract people using good promotion and retain the customers with good customer service and support. PLACE: Maruti Suzuki had 802 dealerships across 555 towns and cities in India. It has 906 dealer workshops and 1,834 Maruti Authorised Service Stations in 1,335 towns and cities. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. 8) BUDGET BREAKDOWN: Countrys largest car maker Maruti Suzuki India (MSI) said it would consider taking different measures after April to protect its margins due to fluctuation in Japanese Yen, post the devastating earthquake and tsunami. For this month, we are completely protected. In fact, we are covered till April. Beyond that if Yen continues to appreciate, then we will have to take a call to counter it, MSI chief financial officer Ajay Seth said. The companys margins are affected whenever the yen appreciates, while it is beneficial if it depreciates. After the natural disaster that struck the island nation on March 11, the Japanese currency is quoted at about 81 yen against a US dollar compared to that of about 83 yen earlier. There is strong volatility going on at present, with yen appreciating as much as to 76 yen against a dollar recently. Market analysts pointed out that currency hedging is a strong possibility. Usually, Maruti hedges yen against the euro instead of rupee to mitigate the impact, an analyst with a leading brokerage firm, who asked not to be identified, said. On the component sourcing from Japan: Of our total raw material procurement, about 25 per cent are imported. Out of those imported parts, about 80 per cent are purchased in yen. During the October-December period last year, MSI spent Rs 6,959.03 crore in consumption of raw materials and components. It also paid Rs 460 crore as royalty in the quarter to its parent company Suzuki, which is about 5.5 per cent of MSIs total sales. The impact of Japans natural disaster on MSIs production, it will remain unaffected for some time till next month as the company has enough inventory of components. Besides the stock at the plants, getting some supplies, which will reach from Japan that started sailing just before the earthquake. Last week, the company had said it was assessing the possible impact of the natural calamity on its components import from Japan. Earlier, MSI had cancelled the celebrations for rolling out its 1,00,00,000th car in view of the catastrophe. Shares of MSI were trading at Rs 1,170.05 on the Bombay Stock Exchange during late afternoon trade, up 3.42 per cent from its previous close. SOURCE: http://profit.ndtv.com/news/show/maruti-gears-up-to-counter-yen-impact-on-margins-145852?pfrom=home-Business Biblography http://www.whatmakesagoodleader.com/macro-environment-analysis.html

Symbols of Oppression in the First and Final Passages of Chopin’s The Awakening :: Chopin Awakening Essays

Symbols of Oppression in the First and Final Passages of Chopin’s The Awakening The presence of birds in the first passage of The Awakening seems to foreshadow some of the characteristics of the protagonist. It is rather interesting that the parrot is outdoors, while the mockingbird is inside. Perhaps this would represent the presence of opposites in this novel. The parrot seems to be provoking the mockingbird in order to get some sort of response. This seems to point to the presence of loneliness which the protagonist feels. However he is being rather anti social by stating â€Å"Allez vous-en! Alez Vous! Saprisit! That’s all right!† I may be wrong, but I believe that means â€Å"Go Away! Go Away! Damn it† in French. This altercation between the parrot and the mockingbird could point to the presence of a jealous conflict within the characters. On the surface it seems that the parrot is rather agitated that the mockingbird, a bird that is generally found outdoors, is inside while the parrot, a domesticated pet is kept outside. Ironically tho ugh both birds are actually trapped with the parrot being held in the cage and the mockingbird being trapped indoors. The cage symbolizes being trapped whether literally or figuratively. Also the presence of characters that are not understood by their surroundings might shed some light on the inner conflict of the novel. It is also useful to point out that the parrot, a bird which mimics it’s surroundings is being mimicked by a bird which also mimics, such as a mockingbird. The may point to the possible presence of a theme of mimicry in this novel. The final passage possesses symbols which represent freedom and terror. The tone of this passage is one of personal closure for the protagonist. The is an emphasis upon voices throughout this passage, especially with the presence of the voices of her father and sister. It is hard to tell if the protagonist felt any true regret as she sank. It seems more like she is relieved. It is also possible that she felt as though no one could possibly understand her. There is an emphasis upon with masculinity and femininity in this passage. The â€Å"spurs of the calvary officer† clanging across the porch symbolize the strong masculine presence in the novel. It is possible that this strong masculine presence was what oppressed the protagonist, driving her to suicide. Directly after the strong masculine line is a very feminine one, â€Å"There was the hum of bees, and the musky odor of pinks filled the air†.

Anne Hutchinson and Puritan Leadership

Anne Hutchinson and Puritan Leadership Anne Hutchinson was a strong willed and intelligent woman that lived in 1637 in the Massachusetts Bay colony. She opposed both John Winthrop, governor of the colony, as well as the Puritan church leaders who had a different set of beliefs from her, and made up the court of elected officials that assisted the governor. She was banished from the colony in 1638 on charges of blasphemy, because she claimed to have direct and divine inspiration from the Holy Spirit, in a Puritan community it was thought that only preachers and other church leaders could see God, this idea was known as the covenant of works.Anne Hutchinson was a believer in the covenant of grace where God could show himself to anyone at anytime. Anne Hutchinson had a bold personality, many problems with Puritan leadership and their beliefs, and was banished from the colony on charges of blasphemy in a controversial trial. Anne Hutchinson was a very confident and bold woman, and unlike many other women in colonial lifestyle she spoke her mind. Her intellect was very strong, and she outwitted Governor Winthrop and the jury of her trial for many days.She believed very heavily that men and women were equal in the eyes of God, and thought that the covenant of works being preached by the Puritan preachers was incorrect. Anne Hutchinson was an excellent speaker, which was demonstrated in her court trial where she bashed most of the charges against her with her high intellect. Hutchinson also led discussions on the sermons from the Puritan preachers with other women after church using her interpretation of what God was really trying to say.Anne Hutchinson was a strong believer in predestination an, idea developed by John Calvin. Predestination is the belief that God has already chosen those few people for salvation. In her interpretation Anne Hutchinson thought that actions did not matter towards salvation because God had already made his choice, this theory is also kno wn as the covenant of grace. She opposed the Puritan Ministers who for the most part thought and preached that if you do and achieve certain things then God will save you, ideas from the covenant of works.That is why she held discussions on sermons for her followers, after she received divine inspiration from God, because she felt that Puritan preachers were not interpreting God’s word correctly. After openly and publicly disagreeing with the teachings of the Puritan preachers and holding her discussions about their sermons Anne Hutchinson was taken into court by Governor John Winthrop on counts of disturbing the peace and slandering the ministry. After a long and back and forth trial Anne Hutchinson was charged with blasphemy and sentenced to banishment from the colony.The trial was controversial because she really had not done anything illegal, but because of the notion that women should be submissive to men in the colonies, and her defying the church were strongly frowned open especially by men. It was also a male dominated society, so Anne Hutchinson did not ever really have a chance for a totally unbiased trial. Such as the one Roger Williams received, he was tried for some of the same things Hutchinson was tried for, but because of his gender probably received more of a fair trial because of his gender.Williams was not banished from his colony, where Hutchinson was banished from the Massachusetts Bay colony on the charges of blasphemy. She was convicted of this because in the beliefs by the Puritan preachers only preachers and other church leaders could receive any type of divine inspiration, so being a woman it was impossible for her to receive any divine inspiration. Anne Hutchinson was still very important though as she helped found the colony of Rhode Island with her beliefs.She was a very strong confident woman taking care of her 15 kids in the Rhode Island wilderness. And even though she did not receive a totally fair trial, because in that time period it was frowned upon for anyone to speak out against the church especially a woman she had a lasting impact on the way men thought about the intelligence of women. Anne Hutchinson was a woman who had a bold personality and although being a Puritan herself believed that Puritan preachers were wrong, and was eventually banished to Rhode Island for it.

Greek Mythology and Gods Essay

* People today have scientific explanations for events like thunder, earthquakes, and volcanic eruptions. * The ancient Greeks did not-they believed their gods caused these events to happen, and they created myths to explain the gods’ actions. * The Greeks saw the work of the gods in events all around them. * For example, the Greeks lived in an area where volcanic eruptions were common. * To explain these eruptions, they told stories about the god Hephaestus, who lived underground. * The fire and lava that poured out of volcanoes, the Greeks said, came from the huge fires of this god’s forge. * At this forge he created weapons and armor for the other gods. * The Greeks did not think the gods spent all their time creating disasters, though. * They also believed the gods caused daily events. * For example, they believed the goddess of agriculture, Demeter, created the seasons. * According to Greek myth, Demeter had a daughter who was kidnapped by another god. * The desperate goddess begged the god to let her daughter go, and eventually agreed to let her return to her mother for 6 months. * During the winter, Demeter is separated from her daughter and misses her. In her grief, she doesn’t let plants grow. * When her daughter comes home, she is happy and summer comes. * To keep the gods happy, the Greeks built great temples to them all around Greece. * In return, however, they expected the gods to give them help when they needed it. * For example, many Greeks in need of advice traveled to Delphi, a city in central Greece. Then they spoke to the Oracle, a female priest of Apollo to whom they thought the god gave answers. * Not all Greek myths were about gods. * Many told about the adventures of great heroes. Some of these people were real heroes, and others were not. * The Greeks loved to tell the story of heroes who had special abilities and faced terrible monsters. * The people of each city had their favorite hero, usually someone from there. * The people of Athens, for example, told stories about the hero Theseus. * According to legend, he traveled to Crete and killed the Minotaur, a terrible monster half bull half man. * People from northern Greece told stories about Jason and how he sailed across the seas in search of a great treasure, fighting enemies the whole way. * Perhaps the most famous of all Greek heroes was a man named Hercules. * The myths explain how Hercules fought many monsters and performed nearly impossible tasks. * For example, he fought and killed the hydra, a huge snake with 9 heads and poisonous fangs. * Every time Hercules cut off one of the monster’s heads, 2 more grew in place. * But Hercules finally figured to just cut off the whole neck. -_- * Because the Greeks loved myths and stories, it is no surprise that they created great works of literature. * Early Greek writers produced epic poems, the Iliad, and the Odyssey by a poet named Homer. * Like most epics, both poems describe the deeds of great heroes. * The heroes in Homer’s poems fought in the Trojan War. * In this war, the Mycenaean Greeks fought the Trojans, the people of city called Troy. * The Iliad tells the story of the last years of the Trojan War. * It focuses on the deeds of the Greeks, especially Achilles, the greatest of all Greek warriors. * It describes in great detail the battles between Troy and Greece. * Homer’s poems were central to Greek education. * People memorized long passages of the poems as lessons. * Homer’s poems influenced later writers. * They copied his writing style and used his ideas. * Homer’s poems are considered the greatest literature. * Other poets wrote poems that were often set to music. * During a performance, a POET played a stringed instrument called a lyre while reading a poem. * These poets were called lyric poets after their instruments, the lyre. * Today, the words of these songs are called lyrics. * Most poets in Greece were men, but the most famous poet was a woman named Sappho, poet beautiful and emotional, poems about love and relationships with friend and family. * Other Greeks told stories to teach people lessons. * Aesop for example is famous for his fables. * Fables are short stories that teach the readers lessons about life or how to live. * In most of Aesop’s fables, animals are main characters. * The animals talk and act like humans. * Probably the most obvious way we see Greek influence is by language. * Many English words and expressions come from Greek mythology. * For example, we call a long journey and â€Å"odyssey† after Odysseus, the wandering hero of Homer’s poem. * Something big and powerful is called the Titanic, coming from Greek mythical titans. * Places today are also named after Greek myth. * Ex: Athens named after Athena, Atlas mtns named after giant from Greek mythology, Aegean sea come from Aegeus.

Doc Holliday Biography

Doc Holliday Biography Doc Holliday (born John Henry Holliday, August 14, 1851- November 8, 1887) was  an American  gunfighter, gambler, and dentist.  A  friend of fellow gunslinger  and  lawman  Wyatt Earp, Holliday became an iconic  character  of the  American Wild West  through  his role in the  gunfight at the O.K.  Corral.  Despite his reputation for  having gunned down  Ã¢â‚¬Å"dozens† of men, more recent research suggests Holliday killed no more than two men.  Over the years, Holliday’s character and  life have been depicted in many movies and television series. Fast Facts: Doc Holliday Full Name:  John Henry (Doc) Holliday  Known For:  Old West American gambler, gunfighter, and dentist. Friend of Wyatt Earp  Born:  August 14, 1851, in Griffin, GeorgiaDied:  November 8, 1887, in  Glenwood Springs, ColoradoParents:  Henry Holliday and Alice Jane (McKey) HollidayEducation:  Pennsylvania College of Dental Surgery, D.D.S. Degree, 1872  Key Accomplishments:  Fought beside Wyatt Earp against the Clanton Gang in the Gunfight at the OK Corral. Accompanied Wyatt Earp on his Vendetta Ride  Spouse:  Big Nose Kate  Horony  (common-law)  Famous Quote:  Ã¢â‚¬Å"All I want of you is ten paces out in the street.† (to gunfighter Johnny Ringo).   Early Life and Education     Doc Holliday was born on August 14, 1851, in Griffin, Georgia, to Henry Holliday and Alice Jane (McKey) Holliday. A veteran of both the  Mexican–American War  and the  Civil War, Henry Holliday taught his son  to shoot.  In 1864, the family moved to Valdosta, Georgia, where Doc attended first through tenth grade at the private Valdosta Institute.  Considered an outstanding student, Holliday excelled at  rhetoric, grammar, mathematics, history,  and Latin.   Doc Holliday. John van Hasselt / Getty Images In 1870, the 19-year-old Holliday moved to Philadelphia,  where he received a Doctor of Dental Surgery degree from the Pennsylvania College of Dental Surgery on March 1, 1872.   Holliday Heads  West   In July 1872,  Holliday joined a  dental practice in Atlanta,  but was soon diagnosed with tuberculosis. Hoping the drier climate would help  his condition, he moved to Dallas, Texas, eventually opening his own dental practice. As his  coughing spells increased and his dental patients abandoned him, Holliday turned to gambling to support himself. After having been arrested twice for illegal gambling  and being acquitted of murder, he left Texas in January 1875. Gambling his  way west through states and cities where betting was treated as a legal profession, Holliday settled  in  Dodge City, Kansas, in the spring of 1878. It was in Dodge City  that Holliday befriended assistant city marshal Wyatt Earp.  Though there were no reports of the incident in the  Dodge City newspapers, Earp credited Holliday for saving his life during a shootout with outlaws at the  Long Branch Saloon.   The Gunfight at the O.K. Corral   In  September  1880, Holliday  rejoined  his friend Wyatt Earp  in the wild and booming silver mining camp town of Tombstone,  Arizona  Territory.  Then a  Wells Fargo  stagecoach  security agent, Wyatt joined  his brothers, Deputy U.S. Marshal Virgil Earp, and Morgan  Earp as Tombstone’s â€Å"police force.†Ã‚  In Tombstone’s gambling  and liquor-fueled atmosphere, Holliday soon became involved in the violence that would result in the  Gunfight at  the O.K. Corral.   Opposing the  Earps  for control of Tombstone  was the infamous  Clanton Gang, a  group of  local  cowboys  led by  the notorious cattle rustlers  and murderers  Ike Clanton and Tom  McLaury. On  October 25, 1881,  Ike  Clanton and  Tom  McLaury  came to town for supplies. Over the  course of the  day, they had several  violent  confrontations with the Earp brothers. On the morning of October 26,  Ike’s brother Billy Clanton  and Tom’s brother Frank  McLaury, along with gunfighter Billy Claiborne,  rode to town to provide backup for Ike and Tom. When Frank  McLaury  and Billy  Clanton learned that the  Earps  had  just  pistol-whipped their brothers, they  vowed revenge. At  3 p.m. on October 26, 1881, the  Earps  and  the hastily-deputized  Holliday faced the Clanton-McLaury  gang behind the OK Corral. In the 30-seconds of gunfire that ensued, Billy Clanton and both  McLaury  brothers were killed.  Doc Holliday, and Virgil and Morgan Earp were wounded. While he was present at the gunfight, Ike Clanton was unarmed and fled the scene. Though a territorial court found that the  Earps  and Holliday had  acted within their duties as lawmen at the O.K. Corral, Ike Clanton was not satisfied. In the following  weeks, Morgan Earp was killed and Virgil Earp was permanently maimed by a group of unknown cowboys.  In what has become known as the  Earp Vendetta Ride, Holliday joined Wyatt Earp as part of a federal posse that pursued the suspected outlaws  for over a year, killing four of them.   Later Life  and Death  in  Colorado   Holliday moved to Pueblo, Colorado, in  April 1882.  In May, he was arrested  for the murder of Frank Stilwell, one of the cowboys he had chased down while riding with Wyatt Earp’s federal posse. When Earp learned of the arrest, he arranged  to have the request to extradite Holliday  to Arizona  denied.  Ã‚   In the winter of 1886,  Holliday met his old friend Wyatt Earp for a final time in the lobby of the Windsor Hotel in Denver. Earp’s common-law wife Sadie Marcus later described  Holliday as a constantly-coughing skeleton standing on â€Å"unsteady legs.†Ã‚  Ã‚   Holliday spent the last year of his life in Colorado, dying of tuberculosis in his bed at the Glenwood Springs Hotel on November 8, 1887, at age 36.  He  is  buried in Linwood Cemetery overlooking Glenwood Springs, Colorado.   Legacy   One of the best-recognized characters of the American Old West, Doc Holliday is remembered for his friendship with Wyatt Earp.  In an 1896 article, Wyatt Earp said  of Holliday:   â€Å"I found him a loyal friend and good company. He was a dentist whom necessity had made a gambler; a gentleman whom disease had made a vagabond; a philosopher whom life had made a caustic wit; a long, lean blonde fellow nearly dead with consumption and at the same time the most skillful gambler and nerviest, speediest, deadliest man with a six-gun I ever knew.†Ã‚   Sources and  Further Reference Roberts, Gary L. (2006).  Doc Holliday: The Life and Legend.  John Wiley and Sons, Inc. ISBN 0-471-26291-9  Doc Holliday- Deadly Doctor of the American West. Legends of America.  Ã‚  OK Corral. History.net  Urban, William L. (2003).  Ã¢â‚¬Å"Tombstone. Wyatt Earp: The Ok Corral and the Law of the American West.† The Rosen Publishing Group. p. 75. ISBN 978-0-8239-5740-8.

The road to World War II essays

The road to World War II essays In the early days of the First World War, the United States was desperate to stay out of the European war and institute a neutrality policy. However, the two sides fought for U.S. support, often even at a danger to the U.S. The passive stand that America took in involvement in World War I only prolonged the inevitable and came at a price to the U.S. The American public didnt want to be involved in World War I, and Wilson and the democrats knew it, although neutrality was a difficult stand to take. The British, who wanted the Americans to back their side in the war, refused to back U.S. peace drives. The Germans, who wanted the U.S. on their side, against Britain, violated pledges for the waters when it began U-boat attacks. This campaign was extended over many years. The two countries of Germany and England were desperate for the western giants support that would threaten American neutrality. The American people, however, would rather stay of war, and lose their right to the seas. Both sides became increasingly angry with the American position of neutrality. England publicly declared, Anyone who talked of peace was a friend of Germany. This created only hostility towards the British, but continued diplomacy with Germany. The underlying cause of this friendly nature was not to remain neutral. Wilson thought that if the Americans werent going to stand up for their rights to the seas, that this would be the way to reduce the submarine warfare. Wilson promoted peace at every turn, but both sides disliked the idea, in fact the Chancellor of Germany predicted that peace talks would be unsuccessful. Wilson wanted to demand an end to the war, but at this point in the war, it would have ruined the Allies. If that were to ensue, the U.S. would risk war with France or England. Then there was a breaking point. The German government deported 300,000 Belgians, which fired up anger in the ...

Show, Dont Tell

Show, Dont Tell Show, Dont Tell Show, Dont Tell By Erin Anyone who’s ever written a short story or taken a freshman composition course has heard the words â€Å"show, don’t tell.† I know those words can be frustrating. You might not know exactly what â€Å"show, don’t tell† means. Or you might believe that you are showing when you’re really telling. While â€Å"telling† can be useful, even necessary, most people don’t realize how vital â€Å"showing† is to an effective story, essay, or even a blog post. Showing allows the reader to follow the author into the moment, to see and feel and experience what the author has experienced. Using the proper balance of showing and telling will make your writing more interesting and effective. â€Å"Okay, I get it,† you’re thinking. â€Å"But how do I do it? How do I bring more showing into my writing?† I’m glad you asked. Here are some tips that will help make your writing more vivid and alive for your reader. 1. Use dialogue This is probably one of the first things I talk to my students about when I have them write personal essays. Dialogue allows the reader to experience a scene as if they were there. Instead of telling the reader your mom was angry, they can hear it for themselves: â€Å"Justin Michael,† mom bellowed, â€Å"Get in here this instant!† Dialogue can give your reader a great deal about character, emotion and mood. 2. Use sensory language In order for readers to fully experience what you’re writing about, they need to be able to see, hear, taste, smell and touch the world around them. Try to use language that incorporates several senses, not just sight. 3. Be descriptive I’m sure everyone remembers learning to use adjectives and adverbs in elementary school. When we’re told to be more descriptive, it’s easy to go back to those things that we were taught. But being descriptive is more than just inserting a string of descriptive words. It’s carefully choosing the right words and using them sparingly to convey your meaning. The following example is from a short story I wrote. Telling: He sits on the couch holding his guitar. There’s nothing wrong with that sentence. It gives the reader some basic information, but it doesn’t create an image. Compare that sentence with this: Showing: His eyes are closed, and he’s cradling the guitar in his arms like a lover. It’s as if he’s trying to hold on to something that wants to let go. The second example takes that basic information and paints a picture with it. It also uses figurative language- in this case, the simile â€Å"cradling the guitar in his arms like a lover†- to help create an image. When using description, it’s important not to overdo it. Otherwise, you can end up with what I call â€Å"police blotter† description. For example: He was tall, with brown hair and blue eyes. He wore a red shirt and jeans, and a brown leather jacket. 4. Be specific, not vague This is another one I’m constantly reminding my college students about. Frequently, they will turn in essays with vague, fuzzy language. I’m not sure if they think this type of writing sounds more academic, but all it really does is frustrate the reader. Instead of writing, â€Å"I had never felt anything like it before in my entire life,† take the time to try and describe what that feeling was, and then decide how best to convey that feeling to the reader. Your readers will thank you for it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:Cost-Effective vs. Cost-EfficientCapitalization Rules for the Names of Games40 Idioms with First

The Life and Death of Colonel Blimp Essay Example | Topics and Well Written Essays - 1500 words

The Life and Death of Colonel Blimp - Essay Example The following discussion reflects on the events that occurred in the life of Colonel Blimp (Candy) during his tenure in the British army, with relevance to the actual situation at the time (Moor, 2012:45). The British cinematography intended to produce the movie for public viewing as of the year 1943. However, government interventions harbored the intended progress arguing that it contained sophisticated information that would not be allowed to the public as it belonged to the government. Colonel Blimp, characterized by Lieutenant Candy, is a borrowing from David Low’s artistic representations that conveyed militarized stories of a soldier who reflected an extend of stupidity in his decisions (Street, 2005:46). As observed with Candy, the degree of stupidity is undoubtedly high to the extent that he leads his battalion regiment in most weird ways. For instance, after receiving news that a battle would probably erupt in the night, Candy reacts promptly in readiness of the battl e. He carries out a military test to kidnap and imprison some of his seniors without any authority (Moor, 2012). However, his intentions target of ensuring the junior officers that in conducting a successful test, they would probably win in the expected battle. With clear confidence of a win in the battle, they intrude the general’s sauna in a spacious and equally protected building. Candy expresses to his general that he was conducting a test and that he had fallen a victim. The general gimmicks Candy’s confidence as he questions him in the act, whereby Candy recites his wish to win in the forthcoming battle (Connelly, 2005:47). This reflects an act of aggression but on the contrary remains inconsistent with the law since military orders emanate from the highest ranked individual in the hierarchy. Therefore, Lieutenant Candy exceeds his authority but argues out that the exercise would be a motivation and a guarantee that the British would win the battle. Through his u nexpected raid at the general’s house, Candy indicates his insatiable interest in winning the battle and assures his subjects that they shall pursue the enemy before the declaration of the battle (Moor, 2012:48). The approach to the battle portrays the unethical tactics that the British government endured on in combating their enemies during the first and second world wars. The general warns Candy over the untimely invasions citing that they should not advance or strike in the battlefield unless authorities declare the war officially. Colonel Blimp declines to the idea and challenges his superior without showing respect to the rank. The two argue out on the best process but Candy declines and insults his general as one filled with cowardice and lacking the spirit of aggression. The general feels humiliated and retaliates to the youthful lieutenant telling him that he would realize of how stupid a youth is in his olden days. Finally, they engage in a fight and eventually the g eneral draws Candy into the pool. As Candy swims out of the pool, he is older and in accordance to the hospitality drawn towards him, it is easier to establish that he is highly ranked in the army. Currently, Candy seems to have a denial on military duties and continuously has cultivated comical aspects instead of the serious military role model. Michael Powell and Emeric Pressburger write the movie in a way that they portray the characters in

Evaluation of Reader-Based Writing within a company Essay

Evaluation of Reader-Based Writing within a company - Essay Example higher profit margins through an increase in sales volume. While goods are sold at cost to the customer, there are no apparent losses incurred by these stores. It has a Marketing Business Unit (MBU) located in Virginia to mange all military commissary stores throughout the world.   The MBU spearheads a marketing strategy that is identical to what is adopted by all major food retail chains – â€Å"the customer has many a store to step in while the store has one step to welcome all customers†. Organizational marketing literature is essentially the bye-product of a strategic faith in corporate culture that is unique to each organization. DeCA has adopted a marketing strategy that seeks to drive out competition with a `sledgehammer tactic in which contracted suppliers are straight jacketed into a procurement network that spans the entire globe. Backed by an administrative team of heavyweights in the industry, the writing within the organization for its own internal communication has been the subject of discussion among organizational communication strategists who have been intrigued at the often cyclostyled memorandum being replaced with a more objective content centric approach. As for its external communication strategy, it is determined by the type of competition that civilian retail chains present. There cannot be any doubt about its own mission statement â€Å"Deliver a premier commissary benefit to the armed services community that encourages an exciting shopping experience and satisfies patron demand for quality grocery and household products and delivers exceptional savings while enhancing quality of lifeâ⠂¬ , (DeCA website) because it implies â€Å"customer focused selling†, the self-same approach adopted by big retail chains throughout the world. DeCA has been managed more like a military establishment where the customer is subject to a process of

The U.S. Taiwan Trade relations Essay Example | Topics and Well Written Essays - 1500 words

The U.S. Taiwan Trade relations - Essay Example However, the U.S. policy towards the ROC had a major change in 1979 and shifted its diplomatic recognition from ROC to the People’s Republic of China (PRC). But the friendship between the peoples of the United States and ROC continued unofficially and maintained its commercial, cultural, and other major relations. Taiwan Relations Act (TRA) was enacted on March 1979 by U.S. Congress that further strengthened association between the ROC and the United States. The TRA specifies that the United States has to provide Taiwan with necessary defense materials and defense services to protect the country (Taiwan-U.S. Relations 2006). The recognition of People’s Republic of China (PRC) as the legal Chinese government has become the key issue towards the status of Taiwan and U.S. foreign policy. The U.S. policy towards the PRC changed and expanded the economic and political relations with them. Taiwan has become democratic country in the year 2000. In the mean times Taiwan-U.S. relations have suffered set back mainly because of the mistrust between the Bush and Chen administrations; a decline of Taiwan’s willingness to satisfy U.S. prospect about its own self-defense; the breakup of the once-powerful status of Taiwan in the United States; the declining position for Congress; and the utter instability in Taiwan’s domestic political setting. All these transformations are posing challenge to U.S. policy. Since both Taiwan and PRC are involved, the present U.S. policy needs to be reexamined or discarded. But others observe that the very reliability of the U.S. policy structure is vital in running U.S. dealings with both countries and it is to be maintained. Under these circumstances it is suggested that a clear U.S. policy and open relations with Taiwan leaders; maximum U.S. support for Taiwan’s involvement in global institutions; put more pressure on the PRC for discussion to the elected Taiwan government, and give up the use of force; and more

The History of Irish Education Part B Essay Example | Topics and Well Written Essays - 1750 words

The History of Irish Education Part B - Essay Example Through years of suppression and political discrimination, politics, in the end, and the shear determination of the Irish to educate their children evolved through concession and necessity into the creation of the National School System--a system destined to provide the basis for public education. Historical Background Originally set up by sects other than the majority Roman Catholics, small schools evolved in the early nineteenth century to educate the poor, manned by teachers most often untrained. Administration of the schools was quickly taken over by the Protestant Church of Ireland as both a religious and political move to Anglicise young Irish students. The Roman Catholic Church, while the majority, and Presbyterians felt pressured by these circumstances and feared a good deal of proselytising was ongoing within in schools. Both the Roman Catholic Church, gaining influential ground in the early nineteenth century after years of social, political and religious suppression, and P resbyterians, viewed as a strong Scottish influence to the Irish brand of Protestantism, had sought as a counter educational measure state support for schools of their own religious tradition. With the Irish Church most influential politically, it was charged that in the small schools of the time children of other denominations were being proselytised by Church of Ireland teachers as part of the educational curriculum. As early as 1812, education commissioners had called for better supervision of proselytizing in schools attended by various denominations, and by 1827 pressure was mounting for the state to cease channeling state aid through ‘voluntary agencies’(Hyland, Milne, 1987, p. 98) most often connected with particular religious groups. The Stanley Letter In October 1831, E.G. Stanley, then Chief Secretary of Ireland, wrote a letter to the Duke of Leinster , a liberal Protestant (Coolahan, 1981, p. 13) outlining plans for proposed national schools guided and overse en by a new sectarian educational board. The letter, now known as the ‘Stanley Letter’, addressed how the government would distribute aid to the board and outlined the basis upon which the board would support the schools. As suggested by Hyland and Milne (1987), the letter is generally accepted as the legal basis for national schools in Ireland, forwarding the recommendation of the Commissioners of 1812 that would effectively ‘banished [banish] even the suspicion of proselytism†¦admitting children of all religious persuasions†¦[and] not interfere with the particular tenets of any’ (Stanley, 1831 in Hyland et al, p. 99). As suggested in the letter (Stanley, 1831 in Hyland et al, p. 99-103) the system was set up as multi-denominational, with the schools governed by a member board consisting of two Roman Catholics, two from the Church of Ireland, and two Presbyterians. The multi-denominational concept at the beginning stages was met with resistance a nd suspicion, particularly by the Catholics and Presbyterians. (Coolahan, 1981) To overcome suspicion and due to Ireland’s history of past religious strife, there were imposed strict limits on the educational component of the proposal. According to Hyland and Milne (1987), during the school day ‘the teacher had to declare that religious education was beginning, hang a sign on

Foundations of Information Technology assignment Essay

Foundations of Information Technology assignment - Essay Example were only used in big companies but this days they are used by the normal humans to perform their day to day tasks of life and this increases the efficiency of work done using computers. Computers are partially the backbone of economical and industrial growth in most countries. Security is a vital element in most places as man has grown to be greedy over the past few centuries. IT has been used by various companies like the airport authorities to come up with metal detectors \and walkthrough detectors that are used to detect metallic elements in peoples luggage and also on people especially with the walkthrough detectors that scan the whole body. Cloud storage is used by essentially all companies to store vital information and they can retrieve it from anywhere in the world as long as they have the wright access codes to get through to the information. The information is remotely maintained, managed, and backed up in online servers. Cloud storage is advantageous in many ways among them disaster recovery and cost saving. (Baylor University, 2013). Disaster recovery is made possible by the fact that the information is stored online and it is backed up hence can be retrieved

Liable or Not Liable Essay Example | Topics and Well Written Essays - 250 words

Liable or Not Liable - Essay Example , EcoCath made according to me, a full disclosure of their business position with regard to products of interests, marketing strategies projected income and other linkages with potential investor companies. All this were at the disposal of Medsystems to factor in, investigate the extent of their efficacy before getting into a contract with EcoCath (courtcases.net, 2000). In their representations preceding the contract, EcoCath table all the material facts to Medsystems. These included the fact that the financial projections were not real and were a mere assumptions made as the bench marks for the business (courtcases.net, 2000). In the EcoCath prospects delivered to Medsystems the position of the company in relation to capitalization, future plans, financial data and collaborative agreements were vivid (courtcases.net, 2000). The collaborative agreement can plays a pivotal role in EcoCath’s defense, this is because in it was the cautioned by EcoCath that the partnership enter ed into with other investors will be risky and that assurance could not be given to these strategic partners regarding the agreements reached. It is the fair to believe that Medsystems were operating at the apex of information when they decided to sign the agreement (courtcases.net, 2000). The innocence of EcoCath is also corroborated by the fact that in their response later of agreement, they unequivocally stated that their persuasion to enter into the partnership was occasioned not by the EcoCaths prospects but by their physical assessment of the company any consent from their technocrats. They also acknowledged the enormous risks involved in share investments and that in the event of loss they will bear the circumstances (courtcases.net, 2000). Medsystems’ suit

Foundations of Information Technology assignment Essay

Foundations of Information Technology assignment - Essay Example were only used in big companies but this days they are used by the normal humans to perform their day to day tasks of life and this increases the efficiency of work done using computers. Computers are partially the backbone of economical and industrial growth in most countries. Security is a vital element in most places as man has grown to be greedy over the past few centuries. IT has been used by various companies like the airport authorities to come up with metal detectors \and walkthrough detectors that are used to detect metallic elements in peoples luggage and also on people especially with the walkthrough detectors that scan the whole body. Cloud storage is used by essentially all companies to store vital information and they can retrieve it from anywhere in the world as long as they have the wright access codes to get through to the information. The information is remotely maintained, managed, and backed up in online servers. Cloud storage is advantageous in many ways among them disaster recovery and cost saving. (Baylor University, 2013). Disaster recovery is made possible by the fact that the information is stored online and it is backed up hence can be retrieved

Jay Gatsby-Pathetic or Romantic Essay Example for Free

Jay Gatsby-Pathetic or Romantic Essay Jay Gatsby, undoubtedly the most love-stricken character in The Great Gatsby, has shown moments of both hopeless romanticism and over-obsessiveness. He has based the past five years on a woman whom he has met only once and might never meet again. His unrealistic dream of someday courting this â€Å"golden girl† has clouded his mind and made him act only in pursuit of this fantasy. Jay Gatsby is a pathetic character because he allowed himself to be consumed by his illusion that he and Daisy might ever end up together. â€Å"Gatsby bought that house so that Daisy would be just across the bay. † A stalker is defined as a person who follows or observes a person persistently, especially out of obsession or derangement, Jay Gatsbys’ â€Å"scrapbook† with â€Å" a lot of clippings† and pictures about Daisy shows that he has been following, and keeping track of, her movements for quite some time. At this point in the story, the question of intent might come into play, a person who favored Gatsby as a romantic can argue that perhaps he meant to give the scrapbook as a gift to Daisy when he saw her again, however, there is also a more menacing interpretation of this event, a man sitting in his living room feverishly hunting through newspapers and magazines for a glimpse of, or a story about, his prey. His â€Å"collection† truly shows the depravity and desperation of a pathetic man. Resorting to an attempt at bribery to get what he wants is another way for Gatsby to show that there is no limit to what he would do to meet Daisy again. Again, the argument could be made that Gatsby was simply trying to help a friend, yet if Nick did not have something he coveted, contact with Daisy, Gatsby never would have offered to help Nick â€Å"pick up a nice bit of money†. Nick may have denied Gatsbys’ help, but he did set up a meeting between Daisy and Gatsby. At Nicks’ house, before Daisy’s’ arrival, Gatsby is in a fervor trying to make the house acceptable for the meeting. Perhaps this was an attempt to seem worthy of her attention but more likely, this was Gatsby trying to look more important than he actually is, as was his flashy introduction to his home. Trying too hard to impress someone is definitely a pathetic act. â€Å"I know of nothing more despicable and pathetic than a man who devotes all the hours of the waking day to the making of money for moneys sake. † John D. Rockefeller. The same could be said about a person who devotes five years of his life on a longshot. His dream is a longshot because in order for it to work, Daisy must be unhappy with her marriage enough to want to give up a life of luxury for a life of love. While she flirts with Gatsby, she is just doing it to get back at Tom for having an affair. While she may appear to be discontent with her marriage, she would never truly want to give up living in the lap of luxury. Everything Gatsby did in the past five years was based on the dream that he and Daisy would be together, a romantic gesture but in the end a pathetic decision for a pathetic man.

Review Pain Management For Neonates Health And Social Care Essay

Review Pain Management For Neonates Health And Social Care Essay Review of literature is defined as a critical summary of review on a topic of interest, often prepared to put a research problem in contest (Polit Beck,2006). The review of literature in the research report is a summary of current knowledge about a particular practice problem and includes what is known and not known about the problem. The literature is reviewed to summarize knowledge for use in practices or to provide a basis for conducting a study (Burns, 1997). This study examined the effects of Expressed Breast Milk (EBM) on behavioural response related to venepuncture in neonates. From the collected review of various associated literature and research studies, topics can be divided as follow; Section A: Studies related to pain perception of neonates. Section B: Studies related to non pharmacological pain management for neonates. Section C: Studies related to expressed breast milk on pain management. Section D: Studies related to using breast milk in other conditions. Section A: Studies Related To Pain Perception of Neonates. Brenda Clain Zeev Kain (2005) stated in a study which was conducted in a tertiary neonatal intensive care unit to assess the need for improved pain relief measures for neonates. The neurotransmitters and structures required for pain sensation as well as structures needed for long-term memory are developed adequately in the neonate and thus have the potential to affect long-term outcomes. The study indicated that the number of procedures to which each infant was exposed ranged from 0 to 53 per day. On a scale of 0 to 10, the average pain score in these infants ranged from 1.7 for a diaper change to 8.9 for endotracheal intubation. The investigators indicated also that approximately 40% of all neonates did not receive any analgesia at all during the intensive care stay. These findings point to the continuous need to educate the medical community regarding the long-term outcomes of pain management in neonates. In conclusion, the current research in neonatal pain makes it clear that agg ressive pain control in the neonate is desirable not only for the management of current pain but also for protection from pain experiences to come. Ann Victoria Myron, Denise Poirier Maguire Jane Corrigan wandel (2004) conducted a study on pain perception in the neonate at Bostons Beth Isreal Hospital. Routine neonatal circumcision is still performed in most centers without the benefit of anesthesia. Newborns were frequently not given analgesic or anesthetic agents during invasive procedures, including surgery. The researcher concluded that the neuro chemical systems now known to be associated with pain transmission and modulation are intact and functioning in newborns. Moreover, although it is unclear that a neonate subjectively experiences pain in a manner similar to older children and adults, there is evidence of physiologic and perhaps even a psychological form of stress in premature or full-term neonates in response to painful stimuli. Dodds (2003) conducted a survey on neonatal procedural pain among nursing staff in childrens hospital research centre, USA. A total of twenty one neonatal nursing staff were selected and administered a self completion questionnaire to investigate about attitude towards neonatal pain assessment, pharmacological and non pharmacological management of pain. The result showed that 48% of nurses using pain assessment tool and for pharmacological management 66% of nurses using non-nutritive sucking for pain management but other non pharmacological methods are rarely used. Ivy Rouzan (2001) did an analysis of research and clinical practice in neonatal pain management. The purpose of the trial was to review the literature on neonatal pain management with a focus on historical misconceptions, ethical issues, barriers to practice, the role of the advanced practice nurse. Health care professionals agree that neonates experience pain and in turn deserve effective treatment. Research is controversial regarding the extent of pain management necessary in relation to short-term benefits and long-term consequences. Ethical issues arise when research supporting pain management is not consistently utilized in nursing practice. Section B: Studies Related To Non-Pharmacological Pain Management For Neonates. Brenda Golianu et al (2007) conducted a study on efficacy of non-pharmacological therapies for neonatal pain management. A number of non pharmacological therapies have been investigated, including nonnutritive sucking with and without sucrose use, swaddling or facilitated tucking, kangaroo care, music therapy, and multi-sensorial stimulation. The researcher concluded that even though the efficacy of these approaches is clearly evident, they cannot provide analgesia for moderate or severe pain in the neonate, non-pharmacological therapies can be used for minor pain management in neonates. Cignacco et al (2007) reviewed thirteen randomized controlled trials to identify the efficacy of non-pharmacological interventions in the management of procedural pain in preterm and term neonates. A literature search was conducted via the MedLine, CINAHL, Cochrane Library databases and complemented by a hand search. The literature search covered the period from 1984 to 2004. Data were extracted according to pre-defined criteria by two independent reviewers and methodological quality was assessed. The selected interventions were non-nutritive sucking, music, swaddling, positioning, olfactory and multisensorial stimulation, kangaroo care and maternal touch. The researcher concluded that some of the non-pharmacological interventions such as non-nutritive sucking, swaddling and facilitated tucking had shown favourable effect on pulse rate, respiration, oxygen saturation, reduction of motor activity, and on excitation states after invasive measures. A study was conducted by Eunsook Park (2007) on pain reduction of heel stick procedure among ninety-nine healthy neonates. The purpose of this study was to find the effect of Yakson (i.e. a traditional Korean touching method) and non-nutritive sucking (NNS) on reducing the pain that neonates experience when undergoing the heel stick procedure for blood testing. The study samples were assigned into three groups: group I Yakson (n = 33), group II NNS (n = 33), and group III control group (n = 33). Intervention was provided to the Yakson and NNS groups one minute prior to heel stick till the completion of the heel stick. For the Yakson group, a researcher caressed the belly of a neonate with one hand while supporting the back with the other hand. For the NNS group, a pacifier packed with sterile gauze was put in the neonates mouth. The oxygen saturation levels in the Yakson and NNS group neonates were maintained significantly better than in the control group neonates. There was no signi ficant difference between the groups with regard to heart rate and neonatal infant pain, which was measured using Neonatal Infant Pain Scale. Findings indicated that Yakson can be used during heel stick to help neonates to maintain their oxygen saturation level following the heel stick procedure. A prospective trial was performed by Karen Corff (2006) to identify the effectiveness of facilitated tucking, a non-pharmacologic nursing intervention, as a comfort measure in modulating preterm neonates physiologic and behavioral responses to minor pain among thirty preterm neonates belonging to the age group of 25-35 weeks of gestation at Edmond. The objective of the study was that premature neonates will have less variation in heart rate, hemoglobin, oxygen saturation, shorter crying, sleep disruption times, and less fluctuation in sleep states in response to the painful stimulus of a heel-stick with facilitated tucking than without facilitated tucking. In this study, heart rate, oxygen saturation, and sleep state were recorded 12 minutes before, during, and 15 minutes after two heel-sticks, one with and one without facilitated tucking. Neonates demonstrated a lower mean heart rate six to ten minutes post-stick (p Yajai Sitthimongkol et al (2005) did a meta-analysis of the effectiveness of non-pharmacological pain management in reducing pain from heel stick blood sampling in newborns. A number of non-pharmacological pain management interventions which includes swaddling , positioning, holding and rocking, nonnutritive sucking, breast milk or breast feeding, and oral sucrose had been used to reduce pain from heel stick in preterm and full term neonates. The researcher concluded that preterm neonates who were arranged in a side-lying or supine position with flexed arms and legs close to the infants trunk demonstrated a lower mean heart rate, a shorter mean crying time, a shorter mean sleep disruption time, and fewer sleep-state changes after the heel stick procedure. Carbajal (2004) investigated the effectiveness of oral sucrose in alleviating procedural pain. The hypothesis of this study was that non-pharmacological interventions can reduce neonatal pain indirectly by reducing the total amount of noxious stimuli to which infants are exposed directly, by blocking nociceptive transduction or transmission or activation of descending inhibitory pathways or by activating attention and arousal systems that modulate pain. The researcher administered one to two milliliter of oral sucrose or 30% glucose at two minutes before a minor painful procedure in term neonates or neonates weighing more than 2500 gm. For preterm neonates weighing less than 2500gm, 0.5 ml of oral sucrose or 30% glucose and for those weighing less than 1500gm, 0.3 ml of oral sucrose or 30%glucose was administered. The researcher concluded that when newborns were given pacifier with sweet solutions had synergistic effect in alleviating minor procedural pain. Section C: Studies Related To Expressed Breast Milk On Pain Management In Neonates. Elodie Zana (2009) conducted a randomized controlled study on analgesic effect of breast milk for procedural pain among forty two preterm infants. The hypothesis of this study was that breast milk has a more powerful analgesic effect than oral sucrose to avoid procedural pain in preterm neonates. The researcher used a standardized and validated pain scale by Douleur Aigue Nouveau-ne scale (DAN scale).In this study GroupI (Breast milk) and Group II (Oral sucrose) received as analgesic product to avoid procedural pain. The study had shown that breast milk has more powerful analgesic effect than oral sucrose to alleviate procedural pain by using percentage frequency of DANs scale score. A study on heel lance in newborn during breast feeding; an evaluation of analgesic effect of this procedure among 200 healthy full term newborns. for neonatal metabolic screening. Practices such as skin to skin contact, or breastfeeding, in healthy newborn, may represent an alternative to the use of analgesic drugs. The aim of the study is to evaluate the analgesic effect of breastfeeding due to routine invasive procedures like capillary heel sticks blood sampling. Pain assessment was evaluated by DAN scale. The difference in score of pain according to the DAN scale was significant in the two groups of neonates (p = 0.0001); the median score of pain was 5.15 for controls and 2.65 for experimental group (newborns sampled during breastfeeding). The study results have shown the evidence of analgesic effect of breast feeding during heel puncture. ( Elena Uga et al ,2008). Shah, Aliwalas Shah (2006) conducted a trial on breastfeeding or supplemental breast milk to alleviate procedural pain in neonates, at Canada. A literature search was performed using MEDLINE, EMBASE, CINAHL and abstracts from the annual meeting of the society for pediatric research. Marked heterogeneity in terms of control intervention and pain assessment measures were noted among the studies. Premature Infant Pain Profile scores were significantly different between the breastfeeding group when compared to placebo group and the group positioned in mothers arms. Neonates in the breastfeeding group had statistically significant and shows less increase in the heart rate, reduced proportion of crying time and reduced duration of crying compared to swaddled group or pacifier group. Investigator concluded that the breast milk should be used to alleviate procedural pain in neonates. Emine Efe Sevim Savafler (2005) did a study on the use of breast feeding for pain relief during neonatal immunization injections at Antalya. The objective of this study was to examine the pain relieving effect of breast feeding during immunization injections in healthy neonates. Sixty six healthy neonates returning to a clinic for their second, third or fourth month immunization with intramuscular diphtheria, tetanus and pertussis were randomized into experimental group and control group. The experimental group received breast milk before, during and after the injection. The control groups were not fed by breast milk before injection according to routine clinic procedure. To assess the pain response of the neonates during and after immunization, the investigators noted their heart rates, oxygen saturation levels and length of crying. The crying time was shorter in the experimental (breast-feeding) group than in the control group .The heart rate and oxygen saturation levels were almo st the same in both groups. The study concluded that breast feeding, maternal holding, skin-to-skin contact significantly reduced crying in infants receiving an immunization injection for diphtheria, tetanus and pertussis. Phillips, Carolin, Michael (2005) compared the analgesic effects of breastfeeding or pacifier use with maternal holding in procedural pain 96 healthy term neonates. The purpose of study was to assess the differences in outcome measures caused by the effect of breastfeeding (maternal contact).Group I received breast milk, group II were held in the bed by their mothers while giving pacifier and group III neonates were held by the research assistants in bedside chairs while giving pacifier. All the neonates underwent heel lance blood sampling by a single performer. Neonates who were received breast milk (Group I) had shorter duration of cry than mothers held babies in their bed while giving pacifier (group II) while research assistant held infants in bedside chairs (group III). The outcomes measured were crying duration, percentage of infants crying, changes in the heart rate, blood pressure and oxygen saturation. The study had shown breast milk is more analgesic than pacifier use with non-maternal holding. A study was conducted by Shendurnikar (2005) to compare the effects of breastfeeding to positioning (swaddling) in procedural pain. A total of 100 full term neonates were participated in the study. The neonates were randomized into two groups (50 neonates in each group).Infants in group one were breastfed for 15 minutes prior to heel prick. All neonates underwent heel lance procedure for clinical indication such as measurement of packed cell volume or bilirubin. The outcomes measured were behavioral (state of arousal, cry, facial expression and body movements), physiological (breathing pattern, heart rate). By using standardized pain scale composite score (non validated) between the two groups before, during and after blood collection were measured. Breast feeding group had shown effectiveness on alleviating procedural pain than swaddling group. Effect of foremilk and hind milk on simple procedural pain among sixty two healthy term neonates at Istanbul, Turkey. The neonates were randomized into three groups. Group I neonates received 2 ml of foremilk, group II hind milk and group III received sterile water. All neonates underwent heel lance blood sampling by single performer. The allocated solution was given by syringe into the babys mouth. The heel prick was performed two minutes after administration of the solution. Crying duration and heart rate changes at one, two, and three minutes were recorded from the time of the heel prick. The outcomes measured were crying time, percentage change in heart rate and Neonatal Facial Coding Score at one, two and three minutes. The study concluded that neither foremilk nor hind milk was effective in relieving procedural pain. (Uyan, 2005). Narayan, Upathayay, Aggarwal, Joshi, Paul Deorari (2004) investigated a randomized placebo controlled, double-blind trial on analgesic effect of EBM in procedural pain in term neonates. The aim of the study was to assess the effectiveness of EBM in reducing pain due to venepuncture, in term neonates, as measured by behavioural and physiological observation. This trial involved eighty one full terms up to four weeks of neonatal age, who needed venepuncture for blood investigations. Two minutes before the venepuncture, forty babies received five ml of EBM in the experimental group, while forty one babies in control group received five ml of distilled water as placebo. Two observers who are blinded to the intervention recorded the physiological and behavioural parameters. The duration of crying was significantly shorter in babies fed with EBM than in those fed with distilled water . The mean duration of crying in EBM group was shorter by 70.7 seconds. The change in heart rate and oxyge n saturation was significantly lower in the EBM group and return to baseline values sooner than in the distilled water group. Schollin (2004) stated the analgesic effect of EBM on procedural pain in neonates. Prevention, treatment and assessment of neonatal pain have been of major clinical and scientific interest in the last decades. Non-pharmacological interventions such as sweet oral solutions are successful in pain relief. The study concluded that seven percentage of lactose in expressed breast milk was sufficient to alleviate procedural pain in neonates. Upadhyay (2004) compared the effects of supplemental breast milk with sterile water in procedural pain. This was a randomized controlled trial of 87 full term neonates. The infants were randomized into two groups. Venepuncture was performed based on clinical indications. Data from 81 infants were analyzed. The primary outcome was the duration of the cry after the venepuncture. Only five easily recordable parameters of the Neonatal Facial Coding Score (out of ten) were assessed by investigator. Data on heart rate, oxygen saturation were provided as mean and standard deviation at baseline and three minutes. The mean difference and standard deviation of the difference were calculated assuming 50% correlation between baseline and subsequent findings. The study concluded that supplemental breast milk was effective in reducing pain caused by venepuncture procedure. A randomized controlled trial investigated to compare the effects of breastfeeding to positioning, sterile water and 30% glucose in procedural pain. This was a of 180 term neonates. In that Group I received breast feeding, group II positioned in mothers arms, group III received sterile water and group IV were fed 30% glucose. The interventions were started two minutes before the procedure and continued throughout the procedure. Venepuncture was performed when infants were at least 24 hours of age and had not been fed for the previous 30 minutes. The primary outcome was measured by using Douleur Aigue Nouveau-ne scale (DAN), a behavioral scale developed to rate acute pain in term and preterm neonates. The score comprised of three items namely facial expressions, limb movements, and vocal expression with values in each ranging from zero (no pain) to 10 (maximum pain). The study had shown breast feeding has effect on relieving procedural pain than positioning, sterile water and 30% gluc ose in term neonates. (Carbajal, 2003). Jatana, Dalal Wilson ( 2003) conducted study on analgesic effect of oral glucose in neonates undergoing heel punctures for collection of blood for investigations. The sample was 125 full term normal neonates with no history of birth asphyxia or underlying neurological abnormalities requiring heel punctures for collection of blood for various investigations were selected for the study. The study subjects of 125 neonates were divided into five groups of twenty five in each. One group comprised control subjects and was administered sterile water. Three groups were administered one ml of varying strengths of glucose solution i.e., 10%, 20% and 50% respectively. The last group was given one ml of EBM. Prior to heel pricks, state of arousal, baseline heart rate and transcutaneous oxygen saturation were recorded by pulse oximeter in each neonate. Increasing concentration of glucose and EBM have been found to have analgesic effect in full term neonates undergoing heel punctures for routine investigations and can probably be used to provide pain relief in other simple painful procedures. Larry Gray, Lisa Barbara (2002) investigated a randomized controlled trial to compare the effects of breastfeeding to positioning in procedural pain at University of Chicago, Illinois. A total of 30 full term neonates were included for this study. The neonates were randomized into two groups (15 neonates in each group).All neonates underwent heel lance for routine neonatal screening procedure. Mean neonatal age at procedure was 46 hours in Group I and 40 hours in Group II. The outcome of the study showed that there were significant differences in crying, grimacing and heart rate in breast feeding groups than positioning group. Thus the researcher concluded that breast feeding reduces procedural pain than positioning during blood collection procedure in neonates. Leite et al (2002) did a study on effects of breastfeeding on pain relief in full-term newborns. The sample of this randomized clinical trial study consisted of 60 full-term newborns: 31 in the experimental group and 29 in the control group. The experimental group was breastfed five minutes before, during, and for five minutes after the blood collection procedure. Neonates in the control group were held in mothers arms but not fed or given a soother. Heart rate was considered as an index of arousal. Sucking frequency was only evaluated in the experimental group. Compared with the control group, the experimental group had significantly lower scores and heart rates changes. In the experimental group sucking frequency was highest during the first five minutes of breastfeeding before the procedure. The conclusion was that breastfeeding was effective in reducing pain caused by blood collection for newborn screening. Mathi, Natarajan Rajalakshmi (2002) performed a comparative study of non pharmacological methods to reduce pain in neonates at Coloba, Mumbai. A randomized study was done to compare non pharmacological methods to reduce the pain of heel pricks in 104 stable term neonates. Rocking, massage, 20% sucrose, distilled water (DW) and Expressed Breast Milk (EBM) was used as pain reducing agents. Duration of cry and Douleur Aigue Nouveau-ne (DAN) score were used to assess pain. Physiological parameters were also recorded before and after the stimulus. At 30 seconds after the stimulus, the pain scores were lowest in the sucrose group but this was not sustained at 1, 2 and 4 minutes. At 2 and 4 minutes pain scores were lowest in the expressed breast milk and rocking groups as compared to sucrose, distilled water, and massage. The total duration of crying was also lowest in the EBM and rocking groups. Blass (2001) conducted a trial on comparison of effects of supplemental breast milk (colostrum) to water and sucrose in procedural pain with 60 full-term neonates. The neonates were between 30 55 hrs of age at the time of blood collection for routine neonatal screening using the heel lance procedure. Two ml of the allocated solution was given either by slow administration via syringe over a span of two minutes or by allowing neonates to suck a pacifier dipped in the solution every 30 seconds for two minutes. Prior to the procedure, baseline data were obtained for 60 seconds and continuous monitoring was done throughout and after the procedure during the recovery time. The outcome of the study showed that there was a reduction in the percentage of crying and grimacing times in the supplemental breast milk group during the procedure. The study had also shown that supplemental breast milk was effective than sucrose in alleviating procedural pain in full term neonates. Ricardo Carbajal, Soocromanien veerapen, Sophie Coudere, Myriam Jà ºgie Yves Ville (2001) performed randomized controlled trial on analgesic effect of breast feeding among one hundred and eighty term neonates at Poissy-Saint German hospital. The study subjects were randomized into four groups, forty five in each group. During venepuncture the group I neonates were breast fed, group II neonates were held in their mothers arms without breast feeding , group III neonates received one ml of sterile water as placebo and group IV neonates were given one ml of 30% glucose followed by pacifier. Video recordings of the procedure were assessed by two observers blinded to the purpose of the study. Pain related behaviours were evaluated with two acute pain rating scales: the Douleur Aigue Nouveau-ne scale and the Premature Infant Pain Profile scale. Analysis of the data revealed that there were significant reductions in both scores for the breast feeding and glucose plus pacifier groups compar ed with the other two groups (p A randomized controlled trial was conducted by Bucher (2000) on comparison of effects of artificial sweetener containing ten parts cyclamate and one part saccharin to glycine (sweet amino acid), expressed breast milk and sterile water among eighty full-term infants. by a nurse not involved in the study. Prior to the procedure, two ml of the allocated solution was given via syringe on the anterior part of tongue and baseline data were obtained throughout and after the procedure during the recovery time. The procedure was video taped and evaluated by two independent observers unaware of allocation. The outcomes measured were reduction of heart rate change, percentage of time crying, facial pain score (five components of NFCS) and body pain score during blood collection. Breast milk group had significant reduction in heart rate change, percentage of time crying, facial pain score and body pain score. The study had shown breast milk has effectiveness than artificial sweetener and sterile water. Okan,  Ozdil,  Bulbul,  Yapici Nuhoglu (2000) conducted study on analgesic effects of skin-to-skin contact and breastfeeding in procedural pain in healthy term neonates at Turky. A randomized, controlled trial was conducted among 107 neonates undergoing heel-lance. Neonates were randomly assigned to three groups. Group I were being breastfed with skin-to-skin contact, group II neonates being held in their mothers arms with skin-to-skin contact but no breastfeeding, and group III neonates were made to lie on the table before, during and after painful stimulus. Physiological responses to pain were measured by heart rate and oxygen saturation changes and behavioural responses were measured by duration of crying and grimacing. Heart rate, oxygen saturation changes and length of crying were significantly reduced in groups I and II compared with group III. No differences were found between group I and group II. Grimacing was less in group II than in group III. In healthy term neonat es, skin-to-skin contact with the mother and breastfeeding with skin-to-skin contact reduces both physiological and behavioural pain response. Ors (1999) compared the effects of supplemental breast milk to water and 25% sucrose in procedural pain. This was a randomized controlled trial of 102 healthy term neonates. The neonates were randomized into three groups. Group I received supplemental breast milk, group II received sterile water and group III received 25% sucrose. All neonates underwent heel lance blood sampling by a single performer. The allocated solution was given by syringe into the babys mouth over one minute. The heel prick was performed two minutes after administration of the solution. Crying duration and heart rate at three minutes were recorded from the time of the heel prick. The outcomes measured were crying time, percentage change in heart rate and recovery time for the heart rate. The supplemental breast milk had shown significant reduction in crying time, percentage change in heart rate than the other two groups. Skogsdal (1997) performed a randomized controlled trial among 120 neonates to compare the effects of no intervention to 30% oral glucose, 10% oral glucose and breast milk in procedural pain. The neonates were randomly assigned to one of the following groups (30 neonates in each group).The neonates were studied on mean and standard deviation of fifth neonatal age at the time of blood collection for their routine care using the heel lance procedure. One ml of allocated solution was given via syringe by a nurse not aware of allocation. Prior to the procedure, baseline data were obtained and continuous monitoring was done throughout and after the procedure during the recovery time. The blood collection was performed two minutes after administration of solution. The outcomes measured were heart rate change and duration of crying. The study results showed that breast milk was effective on procedural pain than the glucose solution in newborns. Section D: Studies Related To Using Breast Milk In Other Conditions. Penjvini, Shahasavari, Gazerani Abdolkavand (2009) performed a randomized study on the effectiveness of topical use of human breast milk for diaper rash in hospitalized infants at Sanandaj. The study subjects for the study were 50 newborns, which were divided into two groups. Group I received human breast milk application and group II received zinc oxide ointment. After each diaper change the affected area was cleansed with water followed by application of human breast milk or zinc oxide. Infants were assessed twice a day for three days. The diaper rash were measured by using a sterilized ruler put along the lesions in a way that 32 cm2 = large size, 22 cm2 = moderate size and less than 12 cm2 = small size. There were significant differences between human milk and zinc oxide groups. The researcher concluded that topical application of breast milk was effective treatment for diaper rash. Sergio, Alejandro Palma (2008) conducted a switch from antibiotic eye drops to instillation of mothers milk drops as a treatment of infant epiphora. The management of newborns with signs and symptoms of congenital naso lacrimal duct obstruction was switched from topical antibiotic to topical mothers milk-based regimens. The conservative management of this condition includes frequent cleansing of the lids, digital lacrimal sac massage and application of topical antibiotic drops when there was a mucopurulent discharge. This change was initiated by some others who have applied traditional therapy such as instillation of mothers milk as eye drops. This study concluded that instillation of mothers milk drops had effectiveness than antibiotic eye drops in the treatment of infant epiphora. Gulsen Vural Sezer Kizar (2006) did a case control design on umbilical cord care: comparing topical human milk, povidone iodine and dry cord care, in Urban University Hospital at Turkey. The study subjects were 150 newborns which were divided into three groups. Each group had 50 newborns. Group I received breast milk on t