Physical Psychology And Cross Cultural Psychology - 991 Words

This semester I was fortunate to volunteer at the Northern Virginia Family Services (NVAFS) head start school. NVAFS per-school is a none profit organization that helps families who cannot afford pre-school, and do not want their kids to be behind when starting kindergarten. The school is open from 6am-7pm (can be modified) because the families work long hours because they are of low income or single mothers. What I got to do was teach tennis to the kids and help out around the school. I was able to interact with the kids and their families. At NVVFS per-school I was not just able to understand what I wanted to pursue in the future, but also able to use my knowledge from my psychology coursework at Gorge Mason University. Two psychology coursework that helped me at NVAFS head start school this semester were abnormal psychology and cross-cultural psychology. At NVFS I got to teach tennis and help around the school. I was able to meet a 5 year old child who was being observed because the school psychologist believes he might have a learning disability and have ADHD. With the abnormal psychology I was able to see the symptoms he was demonstrating that he might have a learning disability and ADHD. In my abnormal psychology class we learned that you cannot diagnosis a child as young as 4 because kids because at the age all kids are hyperactive and it might be misdiagnose. According to the DSM-5 children cannot be diagnosis of ADHD until they are 6 years old. Therefore evenShow MoreRelatedThree Disciplines1097 Words   |  5 Pagesways, but if I had to choose between anthropology, psychology, and sociology, I would have to choose psychology. The reasoning behind it will be explained in detail but it can b e broken down to three main reasons; being the first discipline with verified results and facts rather than unproven theories, having more post-high school opportunities considering that I wish to pursue a career in business, and being the most in-depth discipline. Psychology has more quantitative information, more interestingRead MoreEssay on The Role of Methodology in Developmental Research1467 Words   |  6 PagesMethodology in Developmental Research Developmental psychology may be defined as a branch psychology devoted to understanding all changes that human beings, experience throughout the lifespan (Berk. E. L 2003). Developmental psychology focuses hugely on development in childhood, as major changes occur in childhood, it is the scientific study of ‘how we grow and develop’, (Davenport 1994). Developmental psychology aims to understand the important aspects of cognitionRead MorePsychology : A Way Of Understanding Mental Disorders And How They Function1340 Words   |  6 PagesMental disorders affects 1 out of 5 people each year (Kallivayalil). Psychology has a way of understanding mental disorders and how they function. There are many branches to psychology that leads to many jobs that are beneficial more than most people realize. Majoring in psychology can go a lot farther than just in the medical field. If someone chooses to become a politician they should understand human behavior for the better of their region. Understanding how humans work will provide solutionsRead MoreTaking a Look at Health Psychology907 Words   |  4 PagesThis shift in perspective is demonstrated of a holistic or a whole-person approach to health. Therefore, Health psychology maintains that the mind and body interact. Moreover, Health psychology is the study of psychological and behavioural processes of health, illness, and healthcare. It is apprehensive with the consideration of how psychological, behavioural, and cultural aspect to physical health and illness. However, A further discipline that challenged the biomedical model of health was behavioralRead MoreWhy Humans Develop Their Psychological Attributes Based On Genetics ( Nature ) Or Their Environment1085 Words   |  5 Pagesenvironment and how they were raised (nurture) are two controversial issues in central psychology within psychologist and philosophers. For centuries, the disputation between nature and nurture surged on regards to which one of the two has a greater significance: ‘The inborn nature of the individual or the environmental influences that nurture the individual’.( Hockenbury, Don; Hockenbury, Sandra E.. Discovering Psychology (Page 3). Although there have been debates on both issues, psychologist acceptedRead MorePerspectives of Psychology1141 Words   |  5 PagesPerspectives of Psychology Psychology can be defined as the systematic study of mental processes, couple with behaviors, and experiences (Kalat, 2011). There are many ways in examining, mental processes and behaviors among people, and therefore psychologist uses different perspectives to understand how human beings, think, act, and behave. Some psychologist uses one perspective to analyze behaviors, and other uses a multidimensional approach. Carter Seifert (2013) identified 7 major perspectivesRead MorePsychology and the Nature of Humanity1227 Words   |  5 PagesIntroduction. The American Psychologist Association (APA) defines psychology as ‘the study of the mind and behaviour . The discipline embraces all aspects of the human experience — from the functions of the brain to the actions of nations, from child development to care for the aged. ‘(Association, 2014). With such an extensive definition, it is not overly surprising that its scientific kudos has been used to propagate political dogma, including abominable beliefs such as the innate inferiorityRead MoreThe Analysis of the Five Factor Model Essay examples1483 Words   |  6 Pagespsychologists for and against the model will be looked at. Following this, the stability of traits will be looked at, both longitudinal and cross situational. Finally, the application of the model within and outside psychology will be evaluated to show support that the FFM provides a solid foundation for an adequate personality psychology. â€Å"The Five Factor Model provides a compelling framework for building personality measures that seek to represent the domain of individual Read MoreCollege Degree At The University Of Iowa811 Words   |  4 Pagescounseling. After the course, I decided to keep exploring my interests in this field and I was informed that the best major for me would be psychology which later became life-time career goal! At that time, I believed I would be a mental health counselor, so I found an internship in Iowa that was to take care of an individual with severe disabilities by providing physical supports as well as consultation. Last summer, I passed the beginning mental health counselor test and acquired the certificate in ChinaRead MoreSocial Psychology : A Unique Subfield Of Psychology1474 Words   |  6 PagesSocial psychology is a unique subfield of psychology. The history of the psychology dates back in 387 BC when Plato had inferred that the human brain is a device comprising of mental structures. Charles Darwin coined the theory of evolution called â€Å"Survival of the Fittest† when he disseminated his On the Origin of Species in 1859. Many other names have made major contributions in the field of psychology. However, it was Leon Festinger, in 1957, who propositioned his postulation of â€Å" Cognitive

Personal Academic Goals Essay - 693 Words

Personal Academic Goals Life is a continual learning process, which requires a strong method to develop better ways of apprenticeship. Personally, being able to obtain a higher education gives me an opportunity to be better in many ways. Everyone should have any personal goals in life in order to survive, prosper and succeed in every journey that life gives. As for me, being a University of Phoenix student, I hope to achieve all of my goals on which I have been trying to pursue and obtain through the years. They are goals that I believe I need to have to be a successful member of the society, and through attending the university I also hope to gain a more positive image of myself, build my personal growth, along with achieving†¦show more content†¦As for my employer, my leaders have every intention to encourage me to align my personal life, which is school, with my professional life. Also, encountering new people will provide me with the opportunity to improve myself as well as to help others wit h their improvement. By taking advantage of my employers Tuition Assistance Program I believe that both my employer and I will benefit from my continued education. Bachelors of Science in Business concentrated in Information systems through the University of Phoenix will open me a new world of successfulness, and I feel that school and my employer will help me to be able accomplish my goals. Meeting new people at every class will allow me to have the opportunity to expand my horizons. In addition, moving on into new learning adversities will also open new doorways in the world of competitiveness, and also will challenge me to get to another stage of my life. Looking for new areas of personal development being backed up by a title and away from getting some extra digits in my paycheck will help me to strengthen my values and criteria toward this challenging world. Also, one objective I have set is to be a teacher. Recently, I discovered that sharing my knowledge is something I would love to do once I am a realized person. That would be a pleasant way to share something to this society. Any personalShow MoreRelatedGoal Setting712 Words   |  3 PagesGoals Essay Outline This essay is part of the Rainier HS portfolio, which is a graduation requirement. This essay will receive both an English class grade (using the 6-traits rubric) and a completion score in Advisory. When you have completed this essay, you will need to share it through your Google drive with both your advisory teacher and myself. Use this outline to guide your essay. #1 Introductory Paragraph *There will be at least 2 sentences in this paragraph. Why is it important forRead MoreHow Personal Responsibility Will Lead to My Success Essay1089 Words   |  5 PagesHow Personal Responsibility Will Lead to My Success Personal responsibility means to me holding yourself accountable for not only the successes in your life but also your downfalls. If a person can do this they will not only be successful in their education but in their careers and life in general. Even though some people who lack personal responsibility do just fine in life, personal responsibility will lead to my success in and beyond school because it gives me the confidence to succeed,Read MoreThe Is Not Emotionally Healing Or Accepting Our Fate?990 Words   |  4 Pagesa new approach to rewriting in academic essays and text. He sees this phrase as the best tool for writers to use when dealing with other people s ideas and motivations. There are steps you have to take to come to terms with someone else’s writing. First, you must define the project and what the purpose is. Without this key step, you do not really know what to come to terms with and are lost to the goals of the text to begin with. For example, if you read an essay about the benefits of homeschoolingRead MoreDistracted Driving Annotated Bibliography1727 Words   |  7 PagesDistracted Driving Facts. Professional Safety 56.1 (2011): 12. Academic Search Elite. Web. 7 Mar. 2013. In Professional Safety, it is stated that the Department of Transportation (DOT) is attempting to raise awareness of distracted driving. Their campaign covers not only just automobiles but also train and airplanes. DOT advertises their campaign by online videos of the consequences of distracted driving, using other’s personal stories. This article is very reliable because the DepartmentRead MoreThe Socio Cultural Effects On Academics1086 Words   |  5 Pagesdifferent social backgrounds, are negatively affected in their academics. Often, these minority-group children come from a society that encourage collectivistic culture. When these children are placed in an individualistic learning environment conflicts occur due to the competing collectivistic ideas embraced at home. This information can be useful to educators or parents who want to understand the socio cultural effects on academics. By understanding the different cultural values and the impactRead MoreAcademic Integrity And Student Plagiarism1622 Words   |  7 PagesThis essay concerns the issues of academic integrity as plagiarism and buying essays. This work addresses, much attention will be paid to the background of breaches of academic integrity. Students’ behavior will be described and thoroughly analyzed. This essay will provide an und erstanding that current educational system itself creates prerequisites for such violations. Nowadays, American students try to subvert the educational system by using plagiarism in essays. The educational system tries toRead MoreImproving The Quality Of Academic Writing997 Words   |  4 PagesThis semester of English 150 has redefined the quality of academic writing and has taught me that writing is more than just a task with a checklist, it’s a constant work in process that allows expression of belief and ideas. The purpose of this course is to better prepare students to compose essays for an array of academic purposes throughout college and into their career. Throughout the semester, students taking this course have learned to conduct research, identify acceptable sources, analyze sourcesRead MorePortfolio Essay Example Of Westward Expansion1004 Words   |  5 Pages Portfolio Essay My name Day Ku Hser. I was born and raised in thailand refugee camp. I like people who are friendly to me and others. I hate it when people judge others without knowing their story. I love riding bikes, skateboard and watching movies. I care about people who are related to me. I am kind and friendly person. I feel successful because I cheers up myself when I’m down and do my best at anything. In the past anytime if I have to persistent something in front of the class or in a largeRead MoreA Writer s Choices By Andrea A. Lunsford1110 Words   |  5 PagesWriter, she outlines the choices that writers need to prepare for in academic situations. Lunsford explains the differences between social and academic writing and that it is important for a writer to effortlessly transition from informal to formal writing conditions. Lunsford continues with informing writers of the expectations in academic writing. To write with authority, directness and clarity are necessary in any high-qual ity academic writing. The author claims that having these items is so vital thatRead MorePersonal Goals And Objectives Of The Us Air War College995 Words   |  4 PagesPersonal Goals and Objectives Essay The US Air War College is indisputably among the best senior military schools for preparing future strategic leaders. Due to its worldwide reputation, it is a challenging issue for all partner nations to get a spot at the college. For the selected international officers the residence program is a great chance to attend a wide variety of educational activities led by world-class faculty members. While taking advantage of this unique learning environment, my personal

Formation Of Customary International Law â€Myassignmenthelp.Com

Question: Discuss About The Formation And Evidence Of Customary International Law? Answer: Introducation Aggression is considered as concept under which one state use the armed forces against the sovereignty, territorial integrity or political independence of another state. However, it also includes use of armed forces in any other way which is not consistent with the charter of United Nations as stated in the definition. It must be noted that first use of armed forces by any state in terms of contravention of Charter shall be considered as prima facie evidence of an act of aggression. Below stated acts can be considered as act of aggression except declaration of war: Bombardment done by the armed forces of one state against another state territory or weapons used by the armed forces of one state against the another state territory. Ports and coasts of the one state are blocked by the armed forces of another state. Any attack on the land, sea, air force, or marine of one state by the armed forces of another state. Any invasion or attack done by the armed forces of one state against another state territory. It also includes military occupation because of such invasion or attack. If one state allow its temtory, which is placed at the disposal of another state, and that temtory is used by another state for the purpose of preparing act of aggression against the third state. Sending by or on behalf of the state of armed bands or groups which indulge in the activities of armed forces against other state and such acts results in above stated acts (UN document, 1974). International humanitarian law is considered as the law which regulates the conduct of states engaged in war (known as jus in Bello). It is considered as that branch of international law which prevent the effects of war by protecting those person who are not participating in the war, and it also protect the non-participants by restricting the means which are available to combatants. This law mainly focus on humanity and reducing the sufferings of human. This law is binding on those nations which are bound by appropriate treaties. Some other rules of war are also there which were not written and these rules were explored at the time of Nuremberg War Trials. At the time of extension both permissive rights and prohibitions on conduct of armed forces are imposed even though they are dealing with irregular forces and non-signatories. Rules of IHL are applicable on strict basis in case of international armed conflict and internal armed conflict (ICRC, 2002). It must be noted that rules stated in the treaties are considered as part of customary law and these rules are binding on all states and also on the other parties to the conflict also, no matter sate ratified treaties themselves or not. Additional various rules stated by customary international law are applicable in case of international and non-international armed conflicts. Protection in context of non-international armed conflicts is regulated by common article 3 of the four Geneva Conventions and Additional Protocol II. Therefore, international humanitarian law is applicable on armed forces of alliance ten nations (UN organization, n.d.). It is considered as long-standing rule stated by customary international law in Article 3 of the 1907 Hague Convention (IV), and this rule is repeated in Article 91 of Additional Protocol I, that state bears the responsibility of any act committed by the person who is the part of its armed forces. This rule is considered as application of the general rule which states that state is responsible for international wrongful acts, and state is also for the behavior of its organs. It must be noted that, state is responsible for the breach of the provisions of international humanitarian law, and these violations include: Violations done by the organs of state which also includes its armed forces. Violations done by persons and or entities which has power to exercise the elements related to government authority. Violations done by persons and groups who are acting as per the instructions and directions of the state. In other words, those persons or groups who are under the control of state. Violations done by private persons or groups which acknowledges and adopt its own conduct (ICRC, 2017). Because of above stated facts state practice make rule under customary international law related to violations of IHL, and this rule is applicable in both international and non-international armed conflicts (Sassoli, 2002). Therefore, in present case also 10 alliance nations are responsible for breach of violations. International law sources includes treaties, international customs, general principles of law which are recognized by civil nations, etc. some treaties are generated from the codifying existing customary law such as law governing the global commons and also Jus ad bellum. However, the main aim of customary law is to establish the code of general application, and its effectiveness is completely depend on the number of states which ratify that particular convention. It must be noted that few of these instruments have sufficient number of parties which entitled international law. Treaties and customary international law are considered as different but important lawmaking process. It must be noted that these process are not so much different in terms of compliance and enforcement. In fact state practice does not show the difference between the creation of customary law and treaty. Difference between the two can be understood as, customary law is considered as general practices which are accepted as law and treaties are those principles which permit the set of exclusion and agenda control devices which are not present in the customary law (Meyer, 2015). Customary international law is defined in Article 38(1) (b) by international Court of Justice as evidence related to general practice which is accepted as law. Usually, customary law is defined through two factors that is general principles defined as states and what is accepted by state as law. There are different types of customary law which are recognized by state as law. Therefore, customary law is not recognized as doctrine of natural approach but it is considered as evidence of pre-existing legal rules (UFRGS, 2013). On 20th December 1989 almost 27000 U.S. troops invaded the small country established in Central American country of Panama. As expected, most powerful armed force of the world defeated the 3000 soldiers of Panama Defense Force (PDF). Country was raked by AH-64 Apache helicopter by both bases of military and working class communities. This fight was lasted for few days. Generally, invaders called this Operation Just Cause. Reason given by U.S. president for this invasion was too familiar, as he stated that this invasion removes the evil dictator General Manuel Noriega as he brutalizing his own people. Rights were acquired by United States for the purpose of building and operate Panama Canal in the first years of 20th Treaty named as Hay-Herrn was negotiated between the Columbia and United Nation which allowed the United Nation to exercise their rights on the land surrounding planned Canal. Ratification of this treaty was refused by senate of Columbia, but at that time Panama was in the process of seceding from Colombia. Therefore, cause of Panamanian independence for Canal was supported by President Theodore Roosevelt. After his support, treaty named as Hay-Bunau-Varilla Treaty was signed by the United States on 8th November 1903. This treaty establish permanent US rights to Panama Canal representative of Panamanian named as Phillippe-Jean Bunau-Varilla entered into negotiations without taking formal consent from the Panamanian government, and he had not reside in Panama for 17 years. In 1914, Canal was opened, but still there were number of Panamanians which put question mark on the validity of the treaty (Office of the Historian, n.d.). Treaty can be void if following provisions are not compiled with the USA: United States does not construct any new Canal in the territory of the republic of Panama. USA does not enter into any negotiations with the third states for the purpose of constructing canal. Upon the termination of this treaty following factors must be considered by both the governments: After the termination of this treaty complete responsibility of the Canal was shifted on the republic of panama such as responsibilities related to maintenance, management, and operation of the Canal. However such responsibilities must be free from the liens and debts, except as the two Parties may otherwise agree. United States transfer all the right, title and interest possessed by United States of America in respect to all real property of Canal to the Republic of Panama. However, it also includes non-removable improvements (US department of state, n.d.). References: ICRC, (2002). The Law of Armed Conflict. Viewed at: https://www.icrc.org/eng/assets/files/other/law10_final.pdf. Accessed on 27th September 2017. ICRC, (2017). CUSTOMARY IHL. Viewed at: https://ihl-databases.icrc.org/customary-ihl/eng/docs/v1_cha_chapter42_rule149. Accessed on 27th September 2017. Meyer, T. (2015). AJIL Unbound. Viewed at: https://www.asil.org/blogs/how-different-are-treaties-and-modern-customary-international-law-response-verdier-and-voeten. Accessed on 27th September 2017. Office of the Historian. The Panama Canal and the Torrijos-Carter Treaties. Viewed at: https://history.state.gov/milestones/1977-1980/panama-canal. Accessed on 27th September 2017. Sassoli, M. (2002). State responsibility for violations of international humanitarian law. Viewed at: https://www.icrc.org/eng/assets/files/other/401_434_sassoli.pdf. Accessed on 27th September 2017. US department of State. Panama Canal Treaty of 1977. Viewed at: https://2001-2009.state.gov/p/wha/rlnks/11936.htm. Accessed on 27th September 2017. UFRGS, (2013). Formation and evidence of customary international law. Viewed at: https://www.ufrgs.br/ufrgsmun/2013/wp-content/uploads/2013/10/Formation-and-Evidence-of-Customary-International-Law.pdf. Accessed on 27th September 2017. UN Documents, (1974). Resolution adopted by the General Assembly. Viewed at: https://www.un-documents.net/a29r3314.htm#fn3. Accessed on 27th September 2017. UN organizations. War Crimes. Viewed at: https://www.un.org/en/genocideprevention/war-crimes.html. Accessed on 27th September 2017.

Managerial Economics Research Paper Example

Managerial Economics Paper Managerial economics is a science that deals with the application of various economics theories, principles, concepts and techniques to business management in order to solve business and management problems It deals with the practical application of economic theory and methodology to decision-making problems faced by private, public and non profit making organizations.. In the words of Spencer and Seigelman Managerial Economics is the integration of economic theory with business practice for the purpose of facilitating decision making and forward planning by the management. Scope of Managerial Economics The term scope indicates the area of study, boundaries, subject matter and width of a subject. Business economics is comparatively a new and upcoming subject. The following topics are covered in this subject :- 1) Objectives of a firm :- Profit maximization has been considered as the main objective of a business unit in olden days, but in the context of present day business environment ,many new objectives have come to the fore. Today, there are multiple objectives and they are multi dimensional in nature. Some of them are competitive while others are supplementary in nature. There are economic, social, organizational, human and national goals. There are managerial and behavioral theories. We will write a custom essay sample on Managerial Economics specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Managerial Economics specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Managerial Economics specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 2) Demand Analysis and Forecasting :-A firm is basically a producing unit. It produce different kinds of goods and services. It has to meet the requirement of consumers in the market. The basic problems of what to produce where to produce, for whom to produce, how to produce and how to distribute them in the market are to be answered by a firm. 3) Production and Cost Analysis :-Production implies transformation of inputs into outputs. It may be either in physical or monetary terms. Maximization of outputs is one of the basic goals of a firm. Production analysis deals with production function, laws of return, returns to scale, economies of scale etc. Maximization of output with minimum cost is the basic slogan of any firm. 4) Pricing Decisions, Policies and Practices :- Pricing Decision is related to fixing the prices of goods and services. This depends on the pricing policy and practices adopted by a firm. Price setting is one of the most important policies of a firm. The amount of revenue, the level of income and above all the volume of profit earned by a firm directly depend on its pricing decisions. 5) Profit Management :-A firm is basically a commercial or business unit. Consequently, the success or failure of it is measured in terms of the amount of profit it is able to earn in a competitive market. Under profit management, one has to study various theories of profit, emergence of profit, functions of profit and its measurement, etc. 6) Capital Management :-It is another crucial area of business. Success of any business depends on adequate capital investment and its proper management. Under capital management, one has to study capital requirement, methods of capital mobilization, capital budgeting, optimal allocation of capital, selection of highly profitable project cost, cost of capital, return on capital, planning and control of capital expenditure etc. 7) Linear Programming and Theory of Games :-The term linear means that the relationships handled are the same as those represented but straight lines and programming implies systematic planning or decision-making. It offers actual numerical solution to the problems of making optimum choices. It involves either maximization of profits or minimization of costs. 8) Market Structure and Conditions :-The knowledge of market structure and conditions existing in various kinds of markets are of great importance in any business. The number of sellers and buyers, the nature, extent and degree of competition etc. determines the nature of policies to be adopted by a firm in the market. 9) Strategic Planning :-It provides a framework on which long term decisions can be mad which have an impact on the behavior of the firm. The firm sets certain long term goals and objectives and selects the strategy to achieve the same. It is now a new addition to the scope of business economics with the emergence of MNCs. 10) Others Areas :-Macro economic management of the country relating to economic system, Impact of Liberalization, globalization, etc.

Software as a Service Is Going to Be the Center of the Next Wave of Information Management

Software as a Service Is Going to Be the Center of the Next Wave of Information Management Software as a Service General Overview of the Issue The internet becomes the greatest sources of information and means of communication. Different applications that were available for download from the web are now available for online use.Advertising We will write a custom essay sample on Software as a Service Is Going to Be the Center of the Next Wave of Information Management specifically for you for only $16.05 $11/page Learn More In this respect, it is necessary to consider the issue of ‘software as a service’ as the center of the next wave of information management. As suggested by Chee and Franklin (2010), â€Å"The new trend is that Web-based applications neither have to be limited to the boundaries of a Web browser nor do they necessarily mean a compromise in the user interface† (p. 69). The information management is aimed at promoting the most needed and used practices, services, and goods. So, such concept as ‘software as a service’ appears mostly with ‘cloud computing’ which enables users to apply software without installing it on the computer. Difficulties Related to Organizational Implementation of the Model The major problem related to all software applications and systems concerns the implementation of the model. For instance, when cloud computing is implemented, it is necessary to take into account a number of issues. The matter of primary importance is the platform for this model. as reported by Peng, Cui and Li (2009), â€Å"The data storage and computation capability are the major factors of the cloud computing platform, which determine how well the infrastructure can provide services to end users† (p. 6). Every user that applies cloud computing should realize that potential capability of this platform is related to the data storage capacity and the technological innovation. So, analysis of the capability of the model can influence the potential popularity of the c loud computing model. However, it is also necessary to recognize that â€Å"cloud computing can cut costs associated with delivering IT services† (Amrhein and Quint, 2009). Nevertheless, tools remain the major cornerstone for implementation of this model.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More All-To-Apparent Complications Some authors do not consider the cloud computing, which is also referred to as Saas, to be something new or innovative. The thing is that the companies such as Google were providing such services through Hotmail and Gmail (Schneier, 2009). As such, the burning issue of this model is that people recently started recognizing benefits of such technology and decided to discuss it whereas the discussion gave rise to the entire philosophy which is currently discussed at web. In other words, the ‘software as a service’ model is one of the m ost needed and stable ones with regard to the popularity of Gmail from Google. Access to information is ensured through the system of passwords and every user can enhance the cooperation on this issue by inviting friends to discussion. Innovation The implementation of the ‘software as a service’ model can be beneficial for users and companies that provide services. Besides, companies can apply this technique to spend more time on business than they currently do. In this respect, Microsoft can be considered one of the companies that design and promote ‘software as a service’ applications. As reported by Babcock (2010), â€Å"The application was created and run in Microsoft’s Azure cloud† while it was applied by the Outback. Moreover, the innovativeness of the application, as reported by different authors, is disputable and the effectiveness of this model has been proven by such applications as Gmail and hotmail. Reference List Amrhein, D., and Quint, S. (2009) Cloud computing for the enterprise: Part 1: Capturing the cloud. IBM Corporation. Retrieved from ibm.com/developerworks/websphere/techjournal/0904_amrhein/0904_amrhein.html Babcock, C. (2010) Microsoft pushes platform as a service in cloud. InformationWeek (November 8). Retrieved from informationweek.com/news/software/hosted/showArticle.jhtml?articleID=228200447subSection=ApplicationsAdvertising We will write a custom essay sample on Software as a Service Is Going to Be the Center of the Next Wave of Information Management specifically for you for only $16.05 $11/page Learn More Chee, B., and Franklin, C. (2010). Applications for clouds. In Cloud Computing: Technologies and Strategies of the Ubiquitous Data Center, 67-90. Retrieved from http://media.techtarget.com/searchSystemsChannel/downloads/Cloud_Computing_Techn_Strat_of_the_Ubiq_Data_Cent_Chapter_4.pdf Peng, B., Cui, B., and Li, X. (2009). Implementation issues of a cloud computing pla tform. IEEE. Retrieved ftp://ftp.research.microsoft.com/pub/debull/A09mar/cuibin.pdf Schneier, B. (2009). Cloud computing. Schneier on Security. Retrieved from schneier.com/blog/archives/2009/06/cloud_computing.html

Differences Between Whales, Dolpins and Porpoises

Differences Between Whales, Dolpins and Porpoises Are dolphins and porpoises whales? These marine mammals have many things in common. Whales, dolphins, and porpoises all fall under the order cetacea. Within this order, there are two suborders, the Mysticeti, or baleen whales, and the odontoceti, or toothed whales, which includes dolphins and porpoises as well as sperm whales.  If you consider that, dolphins  and porpoises are really whales.   Size Matters for Being Called a Whale or Not While dolphins and porpoises are in the same order and suborder as whales, they generally arent given a name that includes the word whale. The term whale is used as a way to distinguish size among species, with cetaceans longer than about nine feet considered whales, and those less than nine feet long considered to be dolphins and porpoises. Within the dolphins and porpoises, there is a wide range in size, from the orca (killer whale), which can reach lengths up to about 32 feet, to the Hector’s dolphin, which can be less than four feet long. Thats how the orca comes to have the common name of killer whale. This distinction keeps alive our image of a whale being something very large. When we hear the word whale, we think of Moby Dick or the whale that swallowed Jonah in the Bible story. We dont think of Flipper, the bottlenose dolphin of the 1960s television series. But Flipper could rightly claim he was, in fact, classified with the whales. Difference Between Dolphins and Porpoises While dolphins and porpoises are very similar and people often use the term interchangeably, scientists generally agree that there are four major differences between dolphins and porpoises: Dolphins have cone-shaped teeth while porpoises have flat or spade-shaped teeth.Dolphins usually have a pronounced â€Å"beak,† while porpoises do not have a beak.Dolphins generally have a very curved or hooked dorsal fin, while porpoises have a triangular dorsal fin.Porpoises are generally smaller than dolphins. Meet the Porpoises To get even more specific, the term porpoise should also refer only to the seven species that are in the family Phocoenidae (harbor porpoise, vaquita, spectacled porpoise, Burmeister’s porpoise, Indo-Pacific finless porpoise, narrow-ridged finless porpoise and Dall’s porpoise). Similarities Between All Whales - the Cetaceans All of the cetaceans have a streamlined body and adaptations for living in the water and never coming onto land.  But whales are mammals, not fish. They are related to land mammals, such as the hippopotamus. They are descended from land animals that looked like a short-legged wolf. All cetaceans  breathe air into their lungs rather than getting oxygen from water via gills.That means they can drown if they cant surface to bring in air. They give birth to live young and nurse them. They also are able to regulate their body temperature and are warm-blooded. Sources: American Cetacean Society. 2004. ACS Cetacean Curriculum (Online), American Cetacean Society.Waller, Geoffrey, ed. SeaLife: A Complete Guide to the Marine Environment. Smithsonian Institution Press. Washington, D.C. 1996.

Business Ethics Assignment Example | Topics and Well Written Essays - 750 words

Business Ethics - Assignment Example At will employment can be defined as one in which the employee is free to quit from the job at any given point of time and the employer as well is free to terminate an employee for any reason at any given point of time except that the reason for termination cannot be an illegal one such as retaliation, discrimination and violation of public policy. Thus an employer does have any legal obligation as such to an employee prior to termination. At will employee may get terminated even for the most whimsical reasons, also an employer is free to change the employment terms such as compensation and job responsibility at his will. At will employee’s employment is held as a voluntary action and under such an employment, the employee cannot be forced to work and an employer cannot employ them for an indefinite time (DelPo & Guerin, p. 34). However, there is a difference between legal and ethical obligations. Although legally an employer might not have an obligation towards his at will em ployee but ethically he might have as it is related to the morality of that person. However, since every person has his or her own sense of ethics therefore, it is hard to define what set of ethical obligation does an employer will have for his employee under at will employment. Set forth a policy concerning romance in the workplace It is necessary for an organization to issue policies for couples in work place. In order to protect against claims of nepotism, favoritism and sexual harassment, organization must adopt policies on workplace dating. These policies stipulate the types of intimate relationships which are acceptable in the workplace and also mention those which are not and violate the office decorum. Some organizations provide clear code of conduct guidelines to its employees which are expected to be followed at work place. The guidelines pertain to display of affection in public and also disclosure of relationship to the management. The violation of the guidelines of work place dating policy by couples can pose a serious threat to the employee involved. Organization can go for informal counseling to formal interventions such as transfers, written warnings and also termination. According to Karl and Sutton employers favor a stricter policy when performance of couples suffers or the romance becomes noticeable to all the members. Also management should not take any action when a couple’s performance does not suffer due to the relationship or rather shows improvement. In absence of formal work place romance policy, it is the duty of the manager to keep his eyes open so that the relationship or the romance does not hamper the general workflow. The dating policies vary from one organization to another thus it is necessary for employees to familiarize with both informal and written policies (Waldron & Kassing, p.120). Define insider trading. Discuss whether insider trading is ethical. Insider trading is defined as a term that is used when a person is involved in insider trading if he purchases or sells the stocks in public company which is based on non public information about a particular company. The information that is gained by means of unfair advantage makes the trading unethical. But not all kinds of insider trading are illegal (Emanuel & Emanuel, p.253). A huge amount of quantitative and qualitative information exists in the markets which are an important part of free market system and thus it can be said that insider trading i

Evaluating nursing practice through theories and models Essay

Evaluating nursing practice through theories and models - Essay Example Models become necessary when representations of various interactions among different concepts needs to be shown and patterns established. Theories should be able to give nursing practice the foundation it needs in order to develop more knowledge in the area and provide the direction such a nursing professional practice needs to take (Alligood & Tomey, 2002, pp.56-78). The paper looks at these nursing models and theories and in particular addresses the Florence Nightingales Legacy of Caring; Orem Theory and Paplau's Theory and points out their underlying theoretical and evidence base for each of them. The strengths and weakness of each of these theories are also discussed. A case study will be carried out on one of these models and theories to help illustrate its application further. This case study involves how to take care of peripherally inserted central catheter paediatric patients for chemo therapy purpose long term care. The peripheral IV devises are those cannula that are inser ted into a peripheral vein that is small for purposes of therapy in cases where medications, blood products or fluids need to be administered to patients. The peripherally inserted central catheter devices or PICC are usually inserted into brachial veins or basilica or cephalic veins and do get into the large vein or superior vena cava. Little is however known regarding the risk of complications in applying these devices to paediatric patients with cancer who are under chemotherapy (Callaghan, et al., 2002, pp.256-64). This will be further illustrated by taking into account the metaparadigms in nursing application such as infection Control of this condition, relevant education that is needed, health situation, the environmental setting, and the kind of nursing required. A... The objective of this research is to acquire a better insight of nursing models and theories. There are various models that have been put forward in the nursing profession to help in the evidence based practices. Some of these models and theories include, but not limited to, Florence Nightingales Legacy of Caring, Orem’s Theory, Paplau's Theory, Neumans’s Health Care System Model, Myra Estrin Levine’s: The conservation model, and Patricia Benner’s Primacy of caring, among others. Indeed the importance of models and theories in nursing profession cannot be overemphasized because they hold a critical point in the evidence-based nursing practice which cannot be ignored if professional practice is to be upheld. These concepts are very useful in the success of any nursing professional in providing healthcare to his or her patients. The theoretical models discussed above have been used in various medical settings in assisting patients cope and deal with their co nditions. Paediatric patients on chemotherapy need special care. PICCs are a choice for patients who need long-term IV access and many practitioners would choose PICCs due to the fact that they are durable and pose fewer problems when it comes to insertion and their removal after use. There is however a high rate of complication with cancer patients when PICCs are used, especially during chemotherapy. But that aside, the fact that these PICCs do not require a surgical procedure, less pain experienced during insertion, and ease of removing them after use, make PICCs preferred for patients especially paediatric patients under chemotherapy.

Close reference Essay Example for Free

Close reference Essay Williams was told by his psychiatrist that his plays are full of hate, anger and envy. With close reference to the stageing and set, state whether you agree witht the description of scene 3. The Glass Menagerie contains much desperation, ahte and anger. Much of this is evident within scene 3. Williams explores the false illusions and unrealistic dreams of each of the characters. Williams manages to portray the themes of hate, anger, and envy through his careful use of lighting, music and position of the characters. Williams also portrays desperations within this scence which is showin through the character Amanda at the very start of the scene. The second piece of dialogue in scene 3 is from Amanda. We already know that Amanda still sees herself as living in the thirties, young and carefree. However here we see a different side to Amanda, desperations. The screen image for this piece of dialogue is Glamour magasine cover. This immediately strikes us as ironic because its an illusion. Amandas life is neither glamarous, or along the lines of a magsine lifestyle. It is my opinion that Williams has deliberately done this to emphasize just how much Amanda lives in an illusional dream world. However in this passage we also see Amandas desperate side. Being as the play is set in a time when America s recovering from the great depression and during the second world war, we know that money is tight. In this passage we can see Amanda despreately trying to sell magasine subscription to one of her friends. Williams presets Amandas desperation, but also her friendly side. She is really in need of the money from the magasine subscription, hence her willingness to get the lady on the other end of the phone to buy it, Oh honey, its something that you cant miss! Williams has shown to us that although half the time Amanda lives in her own little world, she also knows that it is no longer the thirties and she needs to help support her family. Scene 3 contains alot of hate and envy as well as other emotions. It is during this scene that Tom and Amanda have an argument. The legend on screen is, So you think im in love with continental shoemakers? This is evidently to do with Tom as we know that he works in a shoemaking factory, although his true passions is writing. However, Amanda would much rather him work in the shoemakers. This shows his envy, the fact that his father was able excape and make his dreams come true, but Tom is unable to do this. The anger of this argument is evident from the start, Before the stage is lighted, the violent voices of Tom and Amanda are heard. They interrupt eachother when speaking exremely fast paced, therefore putting more emphasis on the intensity of the argument. During their argument the lighting is mainly focused on Laura so there is a, clear pool of light on her figure, throughout the scene. Even though Laura has no active part in this argument. Williams has made ir so the light upon Laura is distinct from the others, having a peculiar pristine clarity such as ones used in old religious portraits. Williams is highlighting to us that Laura is an importat figure although she is silent throughout this dialogue. There is no music throughout this argument, I think Williams does this to put more emphasis on what is being said. Towards the end of the argument Tom has a large passage in which his anger purs out. We know it has been building up to this point, and it is evident that he is about to explode. During this passage there are no full stops, its as if Tom is reading off a list to Amanda. Tom says, Ive joined the Hogan gang Im leading a double life. Williams has presented it like this to Toms anger and envy at his mother. Tom is also overtowering her tuny figure. This signifies not only the height difference between them, but the difference in the people they are. However, although they dont realise it, they are very much alike, but this alikeness causes them to break apart from eachother and continuously pick fights with eachother. During this passage Williams also relates back to his theme of living in an illusional world. Tom says, Im leading a double life. This again relates back to the fact that each of these characters wants to escape. Throughout this passage Tom is saying things he wish could happen, things that only happen in his imagination. At the end of the passage Amanda is immediately shocked when Tom refers to her as an ugly babbling old witch. Amanda goes into shock at Toms manner of speaking to her. Williams has presented us with a significant part in the play, Toms anger has got the better of him, and he has said something he may regret. At the end of the scene Tom accidentally breaks some of Lauras glass menageries, Thnere is a tinkle of shattering glass. This is also extremely signifcant as Laura cries out as if wounded. Williams has cleverly made it so when the glass menageries are broken, it appears that a piece of Laura has been broken as well, and the family has been broken apart by it as well. Williams is also emphasizing teh fragility of Laura, she is just like her glass menageries, easily broken and fragile. Tom is evidently shocked by what he has done, he Drops awkwardly to his knees to collect the fallen glass, glancing at Laura as if he would speak but couldnt. Williams is showing that Tom knows the extent of what has just happened, he knew how important the glass menageries were to her, and therefore he now knows the effect it is going to have on her and the family as a whole. The music during the lsat section of this scene is The Glass Menagerie. This is used to give an emotional emphasis to this passage, it seems to suit this passage as we assume it to be extremely light and delicate, and very sad. Overall, scene 3s content is majorly full of hate, anger and envy. This relates back to what Williams psychiatrist said about his plays. The hate anger and envy, as well as desperation are evident in this scene through each of the characters, and the way Williams presents them, the music and the lighting, all in effect to get across his themes.

A Letter To Shakespeare :: essays research papers

A Letter to Shakespeare January 23, 1997 William Shakespeare Stratford upon Avon Dear Mr. Shakespeare Just recently, I have read what it probably your most highly acclaimed works, Romeo and Juliet. I must give you credit for doing some great work with it, being that there are many people who enjoy it tremendously, however, I have a few problems with your story. I guess the main point that I am trying to stress, is that your story, yet good, is written to be understood by people from many centuries ago. Much of the script is written in old English, and it is very hard to understand and comprehend for people living today. I know that the setting for the story is several centuries ago, but I think that you could make a more revised version of the story for people today to read. One part that really stuck out to me was the very famous "balcony scene". Much of the language here could use some revision. For example, when Juliet says, "Romeo, Romeo, where for art thou Romeo?", I think it would be much better if she simply said something to the affect of "Romeo, where are you?" since that is practically all she is saying. And at the end of the balcony scene, instead of Juliet saying "Parting is such sweet sorrow," although that is very dramatic, she could just say something like, "I wish you didn't have to go so soon." Another part that I noticed was in the scene where Mercutio was insulting Tybalt, right before they fought in the streets of Verona. Mercutio had called Tybalt "prince of cats" since Tybalt was an ordinary name for house cats at that time. I think that it would be all right to keep this part, however you might want to think about changing Tybalt's name to something that is more common for cats today like Felix or even better, Whiskers, however that might not be a suitable name for a normal person. I think that in making these changes in your story, that it would make it much easier to read for people today, and I think that it might make school students who have to read it, like it even more. You might even want to think about changing the names of the characters to something more modern, or even something just completely stupid so it would appeal to people even more. For example, you could change Romeo and Juliet to Cocaine Chris and Kitty or Josh The Trashman and Maud. I think that would capture the readers' attention much better than just a couple of 16th century A Letter To Shakespeare :: essays research papers A Letter to Shakespeare January 23, 1997 William Shakespeare Stratford upon Avon Dear Mr. Shakespeare Just recently, I have read what it probably your most highly acclaimed works, Romeo and Juliet. I must give you credit for doing some great work with it, being that there are many people who enjoy it tremendously, however, I have a few problems with your story. I guess the main point that I am trying to stress, is that your story, yet good, is written to be understood by people from many centuries ago. Much of the script is written in old English, and it is very hard to understand and comprehend for people living today. I know that the setting for the story is several centuries ago, but I think that you could make a more revised version of the story for people today to read. One part that really stuck out to me was the very famous "balcony scene". Much of the language here could use some revision. For example, when Juliet says, "Romeo, Romeo, where for art thou Romeo?", I think it would be much better if she simply said something to the affect of "Romeo, where are you?" since that is practically all she is saying. And at the end of the balcony scene, instead of Juliet saying "Parting is such sweet sorrow," although that is very dramatic, she could just say something like, "I wish you didn't have to go so soon." Another part that I noticed was in the scene where Mercutio was insulting Tybalt, right before they fought in the streets of Verona. Mercutio had called Tybalt "prince of cats" since Tybalt was an ordinary name for house cats at that time. I think that it would be all right to keep this part, however you might want to think about changing Tybalt's name to something that is more common for cats today like Felix or even better, Whiskers, however that might not be a suitable name for a normal person. I think that in making these changes in your story, that it would make it much easier to read for people today, and I think that it might make school students who have to read it, like it even more. You might even want to think about changing the names of the characters to something more modern, or even something just completely stupid so it would appeal to people even more. For example, you could change Romeo and Juliet to Cocaine Chris and Kitty or Josh The Trashman and Maud. I think that would capture the readers' attention much better than just a couple of 16th century

Global Climate Change Essay Essay

Global Climate change is a term used to describe a gradual increase or change within the average temperature of earth’s atmosphere and its oceans. Global climate change is a rising issue in today’s society. There are various factors as to why the climate is changing; the factors are both human and natural. The human activities that cause climate change are burning fossil fuels, driving cars, and deforestation. The human causes are widely discussed but nobody ever considers the natural causes. Natural causes that contribute to global climate change are animal and plant respiration, volcanic eruptions, and the melting of ice caps. Although human activity is a main cause we still need to consider the natural causes because they are a huge factor when it comes to Global climate change. One natural effect of Global climate change is through animal and plant respiration. When a plant or an animal dies their bodies will decay into the ground. Once their bodies decay all of the C02 that was in their body is released into the atmosphere and the ground. The plants and animals that are buried deep underground will become fossil fuels millions of years later. Which is another leading cause of global climate change when humans burn them. All the carbon dioxide released into the atmosphere from the death of an animal or plant causes climate change. Carbon dioxide is a green house gas, which is a gas that traps heat into the atmosphere. Green house gases are essential for human, animal, and plant life but the amount that we have on earth is negatively affecting our climate. The earth hasn’t held this much carbon for 420,000 years. Another natural effect of global climate change is through volcanic eruptions. When a volcano erupts it releases aerosols, which are a cooling agent for earth. But the volcanoes also release carbon dioxide a green house gas. This may seem like it’s not a problem because the cooling will keep the  heating in balance. But that’s not always the case, the cooling agent can leave our atmosphere and go into different layers of the earth. The further it goes into the layers determines how long it will take for the cooling to effect our atmosphere. For example, if the aerosols reach the stratosphere it can take years until it is released back onto the earth. While the release of co2 is an immediate effect because it’s trapped in the atmosphere. Below in image one, there is a graph that shows the affect a volcano has on the earth. As you can see in 1975 before the volcano erupted earth’s temperature was significantly lower. But in the 1980’s before it fully erupted earth’s temperature was rising, due to co2 being released. But once the volcano fully erupted in 1991 temperatures have not been below the +.01 mark, but they are still dropping and rising. This up and down effect of the temperature has caused cold temperatures, which lead to crop failures, which in return lead to extreme famine in the North American region. The last natural cause of global climate change that I will be discussing is the melting of ice caps. The melting of ice and snow seems like good thing because water is being absorbed back into our atmosphere, but in reality it isn’t a good thing at all. When the sun hits a bright surface, like snow it goes through a albedo process. The albedo of the snow causes 95% of the suns energy to be reflected. Below in image 2 it shows exactly how this process works. First the suns rays are reflected on to a surface to be reflected back into the space. But with all the snow melting the suns rays are being absorbed into the atmosphere causing the earth to heat up more. Before I fully researched global, I thought it was an event that was strictly caused by humans. But from the information that was provided you can see that that isn’t the case at all. Natural causes of global climate change affect the earth in a very significant way. Although the human causes of global climate change do outweigh the natural causes some scientist believe that this is just a natural cooling and warming event that goes through.

Food Adulteration Essay

Food Adulteration : In our daily life there are so many unhygienic and contaminated things for our health. Most of our things our contaminated. Even the food, which we eat, is adulterated. Now a question arises that what is adulteration? The answer is that the deliberate contamination of food material with low quality, cheap and non-edible or toxic substances is called food adulteration. The substance, which lowers or degrades the quality of food material, is called an adulterant. Adulteration brings a lot of easy money for the traders, but it may spoil many lives. Food adulteration can lead to slow poisoning and various kinds of diseases, which can even result in death. Adulteration makes the food items used in our daily life unsafe and unhygienic for use. An easy example of food adulteration is vanaspati ghee in desi ghee. The traders use it for their economic benefit without thinking about its effect on the common population of our country, which consumes it. For preventing it our government has made some certain commissions and laws. Still it prevails in our country on large scale. Adulteration should be checked properly in common food items so as to save people from its bad effects. Adulteration is the government and we for the common people therefore something should do a type of curse against it. Types of Food Adulteration In India, the most common type of food adulterations is of following types: 1. Milk :- It is adulterated by the addition of water, starch, skim milk powder and removal of cream. 2. Ghee :- It is adulterated with vanaspati and animal fats such as pig’s fat. In order to improve the flavor of adulterated ghee tributyrin is added. 3. Cereals :- Rice and wheat are mixed with stones sand grit and mud to increase the bulk. 4. Flour :- Wheat flour is mixed with soapstone and Bengal gram flour is adulterated with Kesari dal or lathyrus flour. 5. Pulses :- They are adulterated with Kesari Dal stones are added to pulses such as mott urad, and masoor. Toxic chemical such as metanil yellow are added to old stocks of pulses to improve their colour appearance. 6. Edible Oil :- They are mixed with cheaper oil, toxic oil (e. g. argemone oil) and mineral oil. 7. Honey :- It is adulterated with sugar and jaggery. Material required 1. Glass Wares : †¢ Test Tube, Beaker, Slides 2. Food Samples. †¢ Ghee, Milk, Oil, Pulses samples. 3. Chemical Required †¢ Conc. HCl. , Conc. Nitric Acid. 4. Test Tube stand. Procedure for detection the Adulteration in the food Items Adulteration in the food material can be detected in the following ways. 1. Vanaspti in Ghee :- Took one tea spoon full of liquid ghee. Added equal quantity of conc. HCl shook this mixture in a test tube. Now added a pinch of common sugar. Shook it well for about one minute and then allowed it to stand for 5 minute and observed the result. 2. Water in milk sample:- Put a drop of sample milk on a plain slide. Tittled the slide and observed the result. 3. Agremone oil in edible oil :- Took some amount of edible oil in a test tube. Poured 3-4 drops of conc nitric acid. Shook it well and observed the result. 4. Metanil yellow in Dal :- Took 5 gms of sample. Add 5ml of water and a few drops of dil. HCl and observed the result. Observation Table-A:- Detection of vanaspati in ghee Sr. No. Sample Procedure ObservationÃ'Ž 1. Ghee A Sample+Conc. + + + HCl + Sugar Crimson colour in lower layer of the mixture 2. Ghee B -do- + + 3. Ghee C -do- – Table-B:- Detection of water in Milk Sr. No. Sample Procedure Observation 1. Milk A Sample on a + plain slide + titled the slide 2. Milk B -do- + + 3. Milk C -do- + + + Table-C:- Detection of metanil yellow in dal Sr. No. Sample Procedure Observation 1. Pulse A 5gm of sample + + + 5ml of water + Pink colour Conc. HCl appearance 2. Pulse B -do- – 3. Pulse C -do- – Table-D:- detection of Argemone oil in edible oil Sr. No. Sample Procedure ObservationÃ'Ž 1. Edible Oil A 5 ml Sample + + + + 3 drops of Reddish Brown conc. HNO3 colour 2. Edible Oil B -do- + + 3. Edible Oil C -do- + Conclusions In Table A [Detection of Vanaspati in Ghee] Ghee A : It gives most positive test, hence is most adulterated. Ghee B : It gives more positive test, hence is more adulterated. Ghee C : It gives negative test, hence is not adulterated. In Table B [Detection of Water in Milk] Milk A : It gives positive test to small extant hence is least adulterated. Milk B : It gives more positive test, hence is more adulterated. Milk C : It gives most positive test, hence is most adulterated. In Table C [Detection of Metanil Yellow in Dal] Pulse A : It gives positive test, hence is adulterated. Pulse B : It gives most negative test, hence is not adulterated. Pulse C : It gives more negative test, hence is not adulterated. In Table D [Detection of Argemone Oil in Edible Oil] Edible Oil A : It gives most positive test, hence is most adulterated. Edible Oil B : It gives more positive test, hence is more adulterated. Edible Oil C : It gives positive test to small extent, hence is least adulterated.

Coffy by Jack Hill

Coffy by Jack Hill Introduction The film, Coffy, intended on defying stereotypes about depictions of African American women as sapphires; however, it ended up creating a new stereotype. Pam Grier was a refined version of the whore stereotype.Advertising We will write a custom essay sample on Coffy by Jack Hill specifically for you for only $16.05 $11/page Learn More Coffy played a sexy woman who used her attractiveness to get what she wanted. This portrayal hypersexualized black women and reduced them to sex objects. Depictions in the film When Coffy meets with a sex-crazed drug dealer (Arturo Vitroni), she first appears as a non-threatening, if not an unintelligent, woman. The white mobster spits on her and asks her to crawl towards him. One immediately realizes that he is a racist who only perceives black women as sex slaves. The individual even hurls insults at Coffy in a crude and disgusting manner. The scene is quite uncomfortable to racially conscious viewers as it conju res up images of the dark days of slavery. At this point, Pam Grier fights back by unleashing a gun from under her bag. However, Vitroni’s bodyguard prevents her from using it and forces Coffy to tell him who sent her. Grier uses this moment to get back at the unforgiving pimp King George by naming him as her boss. Coffy thus punishes King George for being a cause of her sister’s addiction. Her aggressiveness and ability to fight against injustice endear her to audiences. Therefore, Pam Grier uses the role of a prostitute to disguise her vengeful ways. Additionally, this role is a depiction of camp comedy because it mocks submissive women.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More One must look beyond this disguise to get to the symbolic meaning of the scene as well as the movie in general. When Coffy used her body to lure her enemies, she was doing more than just exerting revenge; Pam was representing black women. We should note that, in the 1950s and 1960s, movie executives repressed or erased black women’s sexuality, as seen through images of the Sapphire and the Mammy. In the 1970s, however, the society exaggerated black women’s sexuality, and Coffy was the typical depiction of such exaggeration. Black feminists often argue that white women may sometimes appear as sex objects in film; nonetheless, producers often give white women a greater range of characters to depict than black actresses. This narrows down the portrayals of African American women in films to two possibilities: sexy temptresses or matriarchal nurturers. Producers of the film, Coffy, were reducing African American women to this narrow characterization. Stakeholders in the film industry have an enormous burden that they must bear; their choices affect how members of other cultures perceive the represented group. These distortions of what black women are all about hurt their image. It causes members of other races to perceive African American females in a stereotypical fashion without the complexities and dynamics that make them authentic. Conclusion One must give credit to the film’s producers as they tried to portray African American women in an empowered fashion. Coffy is tough and will stop at nothing in order to exert revenge on society’s oppressors.Advertising We will write a custom essay sample on Coffy by Jack Hill specifically for you for only $16.05 $11/page Learn More However, the use of a hypersexualized female as the message carrier neutralized this noble goal of black empowerment. The producers of the film had a series of roles that they could give their main character, but they settled for a degrading one. This says a lot about what society perceived as an acceptable role for black female characters.

Is an internship to permanent position a sure thing

Is an internship to permanent position a sure thing What risks are you willing to take in your job search†¦? A few months ago, one of my clients (I’ll call him Adam) got a graphic design job he was very excited about. This job was at a company that works with government and military contracts (aptly for Memorial Day). It was officially an internship, but was guaranteed to convert to a full-time position after three months if the client performed well. At the same time as Adam got that offer, he also received an offer for an interview at another company. Adam chose to turn down the second interview and to accept the internship with the company he loved. I was thrilled for Adam, and also a little concerned. Was it a good idea for my client to stop his job search before receiving an actual full-time job offer? I expressed my concern but Adam was confident he had made the right choice. Question for thought What I like about the way Adam made this decision is that it shows clarity of purpose and a willingness to take risks in pursuit of what he loves. I also recognize that if he had been playing it safe, he would have gone on that interview and accepted an offer if extended by the second company, even though it would have meant leaving his internship early and breaking that agreement. What would you have done in Adam’s situation? Would you have taken a risk like that, turning down an interview when all you had was an internship and the promise of a job in three months? Job on the line Two and a half months later, Adam had been giving his all on the job and making a positive impression, he thought, on the company. But the next thing he knew, the promised job was eliminated. Adam called me in upset, distraught yet still hoping to convince the company to extend his internship. He was not willing to give up without a fight. What are your thoughts now? Do you think Adam made the right decision in accepting this position? Don’t go down without a fight Just a few days after his initial call to me, Adam called me again to tell me some good news: His externship was extended for six more months. What are your thoughts now? Did Adam make the right choice? From my perspective, he absolutely did. He showed his current company that they were without a doubt the company he wanted to work for. And in six months, he will have nine months of great experience to put on his resume and to bring to his next position. He will be more marketable to any company seeking a graphic designer, and perhaps his current company will value him enough that they will find a permanent place for him there. Or, perhaps the other company who offered him an interview might have a position available. Who knows what might be possible? One thing is for sure: Without a willingness to risk, and without a willingness to fight, Adam might not have a job at all. I am tremendously proud of his commitment and tenacity, and believe these traits are some of the most important qualities any job seeker, employee, or intern can bring to the table. Please share your thoughts on any part of this story in the Comments below. Category:Job SearchBy Brenda BernsteinMay 28, 2012

Video Games Essay Example | Topics and Well Written Essays - 500 words

Video Games - Essay Example With this, the company is also armed with more significant information relative to its competitors. The company capitalizes on its patent-pending technology and a wide network of exclusive publishers and developers. Massive is also capitalizes on the capability and experience of its management team, wide network, innovative ideas, and technological capability. The announcement of Microsoft last May formalized its acquisition of the in-game advertising pioneer. With its being a subsidiary of Microsoft, this brand equity is further enhanced while also increasing its reach and scope. Weaknesses. Prior to the acquisition by Microsoft, the major weakness of Massive Incorporated lies in its financial capability. As a start-up, the company lacked the much-needed financing to back its research and development program. It was also hard to take the risk of releasing new products without the financial muscle to back it up. Relative to its competitors, Massive lacks the capability of customizing it product offerings like what is being offered by Double Fusion. As opposed to IGA Worldwide, Massive's products are only applicable on a single platform. Opportunities.

Gulf Real Estate Properties Essay Example | Topics and Well Written Essays - 1000 words

Gulf Real Estate Properties - Essay Example The current research focuses specifically on real estate with respect to condominiums. In order to focus our research a company centering specifically on the real estate relative to condominiums, â€Å"Gulf Real Estate Properties†, has been chosen for study. A real estate company native to southwest Florida, the Gulf Real Estate Properties proves its mettle in the real estate arena by making sound practical research regarding condominiums. This, they accomplish by collecting on site data, monitoring information relative to the sale and purchase of condominiums. The number of days it takes for each condominium to be sold is also taken into account and recorded for analysis and reference. The Gulf Real Estate Properties has classified the condominiums by separating those present on the areas of the Gulf from those present elsewhere such as on the bay or a golf course. The data relative to the recent sales of Condominiums both on and off Gulf, which is in thousands of dollars, has been selected. Statistical analysis of the acclaimed data would reveal facts which would be accommodated within a managerial report. Data The data comprise of three variables namely list price, sale price and days to sell for both the categories of condominiums that are â€Å"Gulf View† and â€Å"No Gulf View†. The sample size for former is 40 while for the latter it is 18. The price values are given in thousands of dollars. ... The descriptive statistics highlight multiple factors that would assist a real estate agent comprehend the real estate market. The sample mean of days to sell variable for Gulf View Condominiums (= 106 days) is comparatively lesser than the sample mean of No Gulf View Condominiums (= 135 days). This apparently shows that the condominiums located directly beside the Gulf of Mexico are sold in lesser time than those that are not. Despite the fact that the sample mean values of price variables for Gulf View Condominiums are higher than the other category condominiums it seems that the Gulf View Condominiums are quicker and easier to sell. This fact is asserted by the sample standard deviation values (= 52.22 & = 76.3) of both the samples by highlighting the fact that the sample mean of â€Å"Days to sell† variable (= 106 days) for Gulf View Condominium represents the sample data with more consistency and lesser dispersion. The margin of error for No Gulf View category is also hig her as compared to the Gulf view category due to higher standard deviation value. Further analysis along with interval estimations is presented in the next section. Table 1.0 Descriptive Statistics of each of the three variables Descriptive Statistics Gulf View Condominiums No Gulf View Condominiums List Price Sale Price Days to sell List Price Sale Price Days to sell Mean 474.01 454.22 106.00 212.81 203.19 135.00 Standard Error 31.19 30.44 8.26 11.54 10.35 17.98 Median 437.00 417.50 96.00 212.50 203.50 126.00 Mode 975.00 305.00 85.00 279.00 179.00 #N/A Standard Deviation 197.29 192.52 52.22 48.95 43.89 76.30 Sample Variance 38923.36 37063.09 2726.51 2395.64 1926.48 5821.65 Range 805.10 810.00 254.00

Chinese Consumer's Perseption of B2C and C2C for E-Commerce Abstract Dissertation

Chinese Consumer's Perseption of B2C and C2C for E-Commerce Abstract - Dissertation Example The research uses both literature review and quantitative empirical research to arrive at the findings. A convenience sample of 55 customers is chosen from among the friends and acquaintances of the researcher and an online survey is employed. The results are tabulated and analysed using the literature review. It is found that customers prefer to use the C2C models over B2C models, even though they are ready to trust the B2C models more in terms of product quality, after sales service and customer care. The reason for conducting shopping using C2C sites is their low costs and larger variety of products availability. It is however expected that in the near future, due to the greater trustworthiness of the B2C sites, there may be a change in customer behaviour and shift in preference from C2C to B2C model. Table of Contents Chapter 1: Introduction 1.1 Research Background and Overview 1.2 Research Questions 1.3 Research Aims and Objectives 1.4 Research Methods 1.5 Research Significance 1.6 Outline of Dissertation Chapters 1.7 Summary Chapter 2: Literature Review 2.1 Introduction 2.2 B2C and C2C Models – An Overview 2.3 Overview of B2B and B2C online markets in China 2.4 Factors that impact online shopping consumer behavior 2.5 Factors that can impact on the effectiveness of an online shopping company 2.6 Comparison between Taobao and Amazon in China 2.7 Summary Chapter 3: Research Methodology 3.1 Introduction 3.2 Research Approach 3.3 Research Methods 3.4 Research Design 3.4.1 Sample Sample Unit Sample Size Sample Selection Method 3.4.2 Data Collection Instrument: Survey Questionnaire (Appendix A) 3.4.3 Data Analysis Method 3.5 Research Validity and Reliability 3.6 Ethical Considerations 3.7 Summary Chapter 4: Research Findings and Discussions 4.1 Introduction 4.2 Descriptive Statistics 4.3 Summary Chapter 5: Conclusions and Implications 5.1 Introduction 5.2 Summary of Research Findings 5.3 Research Implications 5.4 Research Limitations and Scope for Future Research List of Tables Table 1: Gender of the Participants Table 2: Age of the Participants Table 3: Personal Online Shopping Behaviour Table 4: Reasons for Not Shopping Online Table 5: Customers’ Preference of Online Shopping Model Table 6: Customer’s past usage of online shopping sites Table 7: Customers’ Perception of Trust of Different Models of Shopping Websites Table 8: Factors Impacting Perception of Customers Regarding Online Shopping Sites Table 8a: Important Factors that Impact Customer Perceptions Regarding Online Shopping Websites Table 9: Factors that Negatively Impact Customers’ Perceptions Table 9a: Factors that Create Customer Dissatisfaction with Online Shopping Sites Table 10: Comparison of B2C and C2C Sites on Factors that Impact Customers’ Perceptions Table 11: Customers’ Intentions to Recommend Online Shopping Sites List of Appendices Appendix A: Research Questionnaire Appendix B: Research Responses References Chinese Consumer’s perception of B2C and C2C for E-Commerce Chapter 1: Introduction 1.1 Research Background and Overview With the opening up of the Chinese economy and the liberalization reforms, there has also been an exponential growth in penetration of the mass media and communications technology across China (Eisingerich and Kretschmer, 2008). The modernization of the economy and the development of the Chinese cities in the recent past also brought about a change in the lifestyles of the people (Shi and Zhang, 2009). There is found to be a rapid growth in the

Maruthi Suzuki India Ltd | Analysis

Maruthi Suzuki India Ltd | Analysis Maruti Udyog Limited is a subsidiary of Suzuki Motor Corporation, the largest manufacturer of mini passenger vehicles in Japan in terms of sales volumes. Suzuki was also the eleventh largest vehicle manufacturer in the world and the fourth largest manufacturer in Japan in terms of worldwide sales volumes in 2000. Maruti was ranked twentieth in terms of worldwide sales volumes amongst vehicle manufacturers, and has been the largest passenger car manufacturer in India. In fiscal 2002, it had the highest sales volumes of 339,964 cars and a market share of 58.6%. Maruti has a diverse product range that includes ten basic models with over 50 variants, of which nine models are manufactured locally and one is imported from Suzuki. The company offers a wide range of cars across different segments. It offers 14 brands and over 150 variants Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/about-us.aspx (Accessed: 21 March 2011) Maruti Suzuki India Limited, the countrys largest car manufacturer today rolled out its 1 Crore (ten millionth) car on March 15th 2011. The historic 1 Crore car, a Metallic Breeze Blue coloured WagonR VXi (Chassis No 243899) rolled out from the Companys Gurgaon plant. With this landmark achievement, Maruti Suzuki becomes the only Indian car company that makes its entry into the select club of automobile manufacturers across the globe who have crossed this milestone. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/Maruti-Suzuki-rolls-out-its-1-Crore-Ten-Millionth-car.aspx (Accessed: 21 March 2011) Over the quarter century of its existence, Maruti Suzukis contribution as the growth engine for the Indian automobile industry is widely acknowledged. Maruti Suzuki has impacted the lifestyle and psyche of an entire generation of Indian middle class through the quality of its products and services that are in direct sync with the needs of the Indian populace. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/maruti-dna.aspx (Accessed: 22 March 2011) Situational Analysis: Maruti Suzuki has a good market progress in automobile industry and has good sales performance from their own brand products. The current lineup is compromised of almost all Suzukis, including the Alto and the higher-end Swift and SX4. The company follows a partnership approach with its various stakeholders, and believes that the prosperity and wellbeing of the stakeholders will fuel the growth of the company in the future. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/Stakeholders.aspx#h4 (Accessed: 21 March 2011) The company continue to enjoy a strength growth with Net Sales up by 1.3%, Operating Income up by 0.8% and Net Income up by 3.8%. The companys consolidated profit exceeded those of previous years with 103.2% increase of operating income and 105.4% of net income. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/suzuki-motor-corporation.aspx (Accessed: 21 March 2011) Due to continuous demand, the company is planning on expanding its production by building new plants to cater customer needs, to reduce waiting period and to meet export demands. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/Maruti-expansion-plan-in-final-lap.aspx (Accessed: 21 March 2011) Organizations Orientation Orientation: The process of receiving and welcoming an employee when an employee when he first joins a company and giving him the basic information to settle down quickly and start work. -Armstrong, Micheal. A Handbook of human resource management practice. Kogan page limited, 1999. Types Of Orientation: Product Orientation Production Orientation Sales Orientation Marketing Orientation Production Orientation: Production orientation is often a characteristic of organizations which have developed specific skills or technologies. It often involves manufacturing products in large quantities in order to minimize the costs of production. For Eg: The focus of the business is not the needs of the customer, but of reducing costs by mass production. By reaching economies of scale the business will maximize profits by reducing costs. Pg: 16 Marketing Principles and Practice Written By: Adcock, Dennis; Halborg, Al; Ross, Caroline Published By: Pearson Education UK Published In: 2001 Product Orientation: Production orientation is often a characteristic of organizations which have developed specific skills or technologies. It often involves manufacturing products in large quantities in order to minimize the costs of production. For Eg:- We produce excellent, well-designed, quality products which are great value for money. Customers are sure to want our products. Pg: 17 Marketing Principles and Practice Written By: Adcock, Dennis; Halborg, Al; Ross, Caroline Published By: Pearson Education UK Published In: 2001 Sales Orientation: Sales orientation dictates that a business must aggressively promote its products. As the product already exists, sales staff are made responsible for identifying every potential customer. This does not mean that sales representatives are customer-orientated, as that would involve starting with customer needs and not the product. For Eg:- The focus here is to make the product, and then try to sell it to the target market. However, the problem could be that consumers do not like what is being sold to them. Pg: 18 Marketing Principles and Practice Written By: Adcock, Dennis; Halborg, Al; Ross, Caroline Published By: Pearson Education UK Published In: 2001 Marketing Orientation: Kohli and Jaworski (1990) defined market orientation in the following terms: A market orientation entails (1) One or more departments engaging in activities geared toward developing an understanding of customers current and future needs and the factors affecting them (2) Sharing of this understanding across departments (3) The various departments engaging in activities designed to meet select customer needs. In other words, a market orientation refers to the organization-wide generation, dissemination, and responsiveness to market intelligence. Page no:8 Book name: Marketing Strategy and Competitive Positioning Written By Hooley, Graham J.; Saunders, John A.; Piercy, Nigel F.; Nicoulaud, Brigitte Published By Pearson Education UK in 2008 MACRO ENVIRONMENT- EXTERNAL ANALYSIS PESTEL A technique for analyzing the general environment is called Pestel Analysis. Page 126 Management and Organisational Behaviour, Written by: Mullins, Laurie J. PublishedBy: PearsonEducationUK PublishedIn: 2005 MILEAN/ISBN:9786610601752 Pub e-EAN/ISBN: 9781405871716 Political Political Factors Impact on the industry Effect on Industry Growth Employment New development and demand for more skilled labours High skill job seekers may find it easy to get a job Taxation and Labour Law Increasing changes in the Taxes and increased regulation in labour law Due to increase tax, the company had to increase the product price and it needs effective labour law E commerce The Company opening up online purchasing opportunities Better chance for increase business and customer satisfaction Terrorism Increase in number of terrorism in recent years Affects the market growth and the economy of the company Conclusion: The political factor plays a vital role in the success of the organization. The political factor are the external issues which affect the growth of the organization. Factors like new government taxing and terrorism will have a drastic effect on growth of the organization. Economical: Economical Factors Impact on the industry Effect on Industry Growth Oil Price High import and export rate It causes increase in the product price Currency Tax Change in the exchange rate. Reducing Tax rates Due to constant change in the currency exchange rates, tax rates and the duty rates keeps changing. Economy High economic growth rate It influence and raise the demand and purchasing power. Interest and Inflation Rates Interest and Inflation rates are forecast to increase High interest and inflation rates will have a negative impact on organization growth Conclusion: High economic growth may increase the buying power of the people, but the ever increasing oil price will have an impact on the export and import of product along with problems caused by varying currency exchange rate. Social: Social Factors Impact on the industry Effect on Industry Growth Population Second most in population Skilled labour, among the lowest in the world Brand value Company has strong and well known brand name It attracts people easily Cricket World Cup, IPL etc Increase in tourism. Good opportunity for marketing and for the business to boom Conclusion: Huge population and ongoing Cricket world cup provides an excellent opportunity for business development and having a brand value is an added advantage. Technological: Technological Factors Impact on the industry Effect on Industry Growth Technology About 600,000 engineers pass out each year Enough man power for new development and innovation Secure online transaction Purchase and payment can be done in a secure way. It will be easy for vendors, customers etc to buy and to make payments Modernisation Emergence of Indian automobile market as a major hub for auto manufacturing and research More contribution to GDP, more profit, and brand value Conclusion: Technological changes such as cutting edge design, eco friendly infrastructure and online security will be beneficial for both the company and the customers. Environmental: Environmental Factors Impact on the industry Effect on Industry Growth Pollution Industry follows international standards on emission and safety More support from government. Waste Management Following industry norms One of the highlights of the Organization Conclusion: More efficient and eco friendly changes needs to be done regarding pollution control, but at the same time maintaining industry norms is the highlights of the company. Legal: Factors Impact on the industry Implications International Trade Company imports and exports products from different countries and also does business in many countries Different trade law in each country may affect the business. High import duty has to be paid. Government laws The company has to follow different rules in different countries to run business Some laws in certain countries may affect the business Deregulation/ Privatisation Increased regulation and privatisation of the industry Its an added advantage as it will give more growth opportunities on economic and technological front Micro Environment External Environment PORTERS Five Forces: The five force model of Porter is an outside-in business unit strategy tool that is used to make an analysis of the attractiveness(value) of an industry structure. Competitive Forces model Porter: Value Based Management website. Available at: http://www.valuebasedmanagement.net/methods_porter_five_forces.html ( Accessed on 21 March 2011) Porters Five Force Model: Threat to New Entrants: Factor Level of threat Implication Brand Low Maruti Suzuki has been in the industry for a long time, it commands most of the market share and has a strong brand name. Financial investment Low There is less chance of any new entrant to invest as much as Maruti Suzuki and perform well at the current market. Start up cost of new entrant is low. Competence Low Company shares a respectable market in India, its rare for new entrant to catch up Sales Low New entrants may sell their products at low prices but still Maruti Suzukis strong brand name attracts customers Conclusion: Maruti Suzuki has no or less threats from new entrants, because Maruti has established itself as a well known recognisible brand. It has a huge brand value and gained a good market position than any other player in the market. Threat of Substitutes: Factors Level of threat Implication Substitutes Medium There are many substitutes products but Maruti Suzuki products are efficient and cost effective. Importance of substitutes Medium There are not many products that are very efficient so their importance goes down Cost rate Low There are few substitutes that are efficient or reputable, still Maruti Suzuki has a foot hold in that position Conclusion: Though there are many Substitutes, Maruti Suzuki have gained a niche market position for itself but the product efficency in Maruti Suzuki is a concern. Bargaining power of the customers: Factor Level of threat Implication Quality of the product Medium When people look for high Quality product, price is also considered important. Competition High There are many Automobile Companies competing with Maruti Suzuki are so high in competition Differentiation products Medium Customers always look for new and efficient products Conclusion: Since Maruti Suzuki offers good quality and cost effective products with great services, customers usually dont consider features of the product so the level of threat is normally low when compared with other competitors in the market. Bargaining power of the suppliers Factors Level of threat Implication Price of suppliers Medium Prices of the product goes up as the demand increases. Power of suppliers Low Suppliers have to meet the customers needs to get orders in the future Political issues Medium Political issue are to be met by the suppliers Conclusion: There will be little or less threat as suppliers usually try to keep their customers happy. Competitive Rivalry Factors Level of threat Implication Brand identity High All Competitive companies such as TATA, Hyundai, Ford have good brand reputation in the market Company growth High Tough competition from other companies affect the growth Cost structure Medium Most of the companies maintain their cost of profit accordingly to the other competitors. Conclusion: There are products which may be considered as a competitor to Maruti Suzuki so the competitive rivalry among stores is high MARKET SEGMENTATION Dividing a market into distinct groups of buyers with different needs, characteristics or behaviour, who might require separate products or marketing mixes. Page 391, Principles of Marketing, Written by: Kotler, Philip; Wong, Veronica; Saunders, John; Armstrong, Gary Published by: Pearlson Education UK Published In: 2005 Pub e-EAN/ISBN: 9781405871358 Consumer Market: The variables used in segmenting consumer markets can be broadly grouped into three main classes: Background customer characteristics; Customer attitudes; Customer behaviour; The first two sets of characteristics concern the individuals predisposition to areas, where as the final set concerns actual behaviour in the market place. Page 274: Marketing Strategy and Competitive Positioning Written By: Hooley, Graham J.; Saunders, John A.; Piercy, Nigel F. Published By: Pearson Education UK in 2004 Segmentation Profile Psychographic Social Single , Married and Teenager Behaviour Outlook Faithfulness Usage rate Common users High faithfulness in the brand Environmentally concerned Product: Maruti Suzuki has a very wide range of products from small passenger cars to varying segments like sport, sedan, luxury. These are flagship product they offer: Maruti 800 Maruti Alto Maruti Alto K10 Maruti Astar Maruti Eeco Maruti Gypsy Maruti Omni Maruti Ritz Maruti SX4 Maruti Dezire Maruti Swift Maruti Grand Vitara Maruti Estilo Competitors Maruti Suzuki now faces stiff competition from about 3 to 4 major competitors in the market. Newly entered U.S auto makers like General Motors, Ford, Hyundai and local companies like Tata, Mahindra Mahindra are the main competitors of Maruti Suzuki. They also have a major portion in market share. High Quality Low Quality Brand Maruti Suzuki has been ranked Indias most Trusted Brand in Automobile Sector for the year 2010 by Indias leading Business newspaper The Economic Times. Maruti Suzuki has its own brand portfolio of about 14 brands (such as 800, AStar, Alto, Omni, Ritz etc) and exclusive brands like Desire, Swift etc Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/customer-delight.aspx (Accessed: 22 March 2011) Core Competence Core Competence of Maruti Suzuki is their famous brand value and their reputed products. Being one of the leading manufacturers in automotive industry, it has a strong national presence. INTERNAL AUDIT: Resources Audit: Physical Resource: -Three Production plant in INDIA One plant in New Delhi. Two plants in Gurgoan. Financial Resource: March10 March09 (Cr.) (Cr.) Total income 29,935.40 21,277.00 Expenditure 25,579.80 18,825.70 Operating Profit 3,737.90 1,903.70 EBITDA 4,355.60 2,451.30 EBIT 3,530.60 1,744.80 EBT 3,497.10 1,693.80 Profit and losses of the year 2,402.20 1,236.70 PAT 2,497.60 1,218.70 Dividend: Equity Dividend 173.30 101.10 Equity Dividend (%) 119.93 69.96 Shares in Issue (Lakhs) 2,889.10 2,889.10 EPS Annualized (Rs) 86.45 42.18 Source: http://economictimes.indiatimes.com/maruti-suzuki-indialtd/profitandlose/companyid-11890.cms Differentiation and Capabilities: Here 5Ms can be used to analyze the Differentiation and Capabilities of Maruti Suzuki Limited. Market: Maruti is one of the leading retailer in INDIA and it is also expanding its market by reaching out the Global customer through its Quality of Service and Product. Men (Human resource): Maruti has employee strength of about 7,600 which is an inclusive of Manufacturing division, Marketing, Sales, Service and Customer support as of March 2010. Source: http://www.marutisuzuki.com/about-us.aspx Money: Financial Resource: March10 March09 (Cr.) (Cr.) Total income 29,935.40 21,277.00 Expenditure 25,579.80 18,825.70 Operating Profit 3,737.90 1,903.70 EBITDA 4,355.60 2,451.30 EBIT 3,530.60 1,744.80 EBT 3,497.10 1,693.80 Profit and losses of the year 2,402.20 1,236.70 PAT 2,497.60 1,218.70 Dividend: Equity Dividend 173.30 101.10 Equity Dividend (%) 119.93 69.96 Shares in Issue (Lakhs) 2,889.10 2,889.10 EPS Annualized (Rs) 86.45 42.18 Machines: Physical Resource: -Three Production plant in INDIA One plant in New Delhi. Two plants in Gurgoan. Materials: Has strong presence in materials like Metals for the frames, copper in the electrical wiring, aluminum for the radiator and platinum, palladium and rhodium in the catalytic converter, Glass, Plastic, Rubber for tiers and lead is used in the battery. SWOT ANALYSIS: A SWOT analysis gives a summary of the strengths and weaknesses of the company together with the opportunities and threats it faces. Referred from: Principles of Marketing, Written By: Kotler, Philip; Wong, Veronica; Saunders, John; Armstrong, Gary. Published By: Pearson Education UK, Published In: 2005 MIL EAN/ISBN: 9786610601332 Pub e-EAN/ISBN: 9781405871358 STRENGTHS: Strengths High Brand Loyalty Strong financial resources Leading in niche market Larger investment Level of implication High High Low High B) WEAKNESS: Weakness High operation cost Threat from competitors Level of implication Medium High C) OPPURTUNITIES: Opportunities Market for all class people Support for Sports Model Internet sales Level of implication High Medium Medium D) THREATS: Threats Strong competition Decrease in sales Level of implication High Medium Conclusion: The strength of the organization lies in high quality products and the companys good financial resources. Though they do not have a particularly well suited market for their product, still they invest more on their products which is one of the strengths of Maruti. The weakness of Maruti lies in their high operations cost and the threat from the competitors. Maruti has to focus on the areas of product design and quick service to the customers. The Threat lies in the Strong competition and the increase in the sale of the products due to the competition. 7) MARKETING PLAN Ten steps to documenting your plan Begin with certain inevitable preliminaries (contents, contacts, definitions). Provide an executive summary. Set the scene by describing the business. Review the market, your competition and your market positioning. Explain your vision, mission and objectives. Describe your strategy. Explain your plans for developing your products and/or services. Set out your financial projections. Highlight the risks and opportunities. Reach a conclusion. Referred by: Definitive Business Plan, The: The Fast-Track to Intelligent Business Planning for Executives and Entrepreneurs. Written By: Stutely, Richard, Published By: Pearson Education UK, Published In: 2007 MIL EAN/ISBN: 9786611157036 Pub e-EAN/ISBN: 9781405893978 7.1) COMPANYS OBJECTIVES: Short term( 1 year) Long term (2-4 years) Increase the sale of high quality cars Space and product extension Increase the productivity To expand the business in various countries. To build high range of Sports car To build the world cheapest car. 7.2) STRATEGIES: Maruti has a clear strategy to increase the profit and grow in market share. The company has to plan, to achieve this by increase the sale with the existing customer, attract the new customers and moving into the new market. They have also planned to enhance the offers available through the companys website. And the company has decided to expand the business in different parts of the world with cost effective to sustain in the competitive world. 7.3) MARKETING MIX: PRODUCT: Product is an important term in business, where all company will produce product with better quality, but Maruti is concerned to produce products according to the demands of the customers, to make more efficient and effective in terms of fulfilling the customer needs. PRICE: Maruti have high price for premium products and for Sports model, where there is a range of products or services the pricing reflect the benefits of parts of the range. They also use value pricing during the times of recession and increased competition. Maruti also produces the low price products to attract the customers and for both upper middle class and middle class people. PROMOTION: The endorsement is with simple video . Making customer comfortable through test drive. Targeting people of all class. PEOPLE: Introducing services in a way that suits all range of peoples. They attract people using good promotion and retain the customers with good customer service and support. PLACE: Maruti Suzuki had 802 dealerships across 555 towns and cities in India. It has 906 dealer workshops and 1,834 Maruti Authorised Service Stations in 1,335 towns and cities. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. 8) BUDGET BREAKDOWN: Countrys largest car maker Maruti Suzuki India (MSI) said it would consider taking different measures after April to protect its margins due to fluctuation in Japanese Yen, post the devastating earthquake and tsunami. For this month, we are completely protected. In fact, we are covered till April. Beyond that if Yen continues to appreciate, then we will have to take a call to counter it, MSI chief financial officer Ajay Seth said. The companys margins are affected whenever the yen appreciates, while it is beneficial if it depreciates. After the natural disaster that struck the island nation on March 11, the Japanese currency is quoted at about 81 yen against a US dollar compared to that of about 83 yen earlier. There is strong volatility going on at present, with yen appreciating as much as to 76 yen against a dollar recently. Market analysts pointed out that currency hedging is a strong possibility. Usually, Maruti hedges yen against the euro instead of rupee to mitigate the impact, an analyst with a leading brokerage firm, who asked not to be identified, said. On the component sourcing from Japan: Of our total raw material procurement, about 25 per cent are imported. Out of those imported parts, about 80 per cent are purchased in yen. During the October-December period last year, MSI spent Rs 6,959.03 crore in consumption of raw materials and components. It also paid Rs 460 crore as royalty in the quarter to its parent company Suzuki, which is about 5.5 per cent of MSIs total sales. The impact of Japans natural disaster on MSIs production, it will remain unaffected for some time till next month as the company has enough inventory of components. Besides the stock at the plants, getting some supplies, which will reach from Japan that started sailing just before the earthquake. Last week, the company had said it was assessing the possible impact of the natural calamity on its components import from Japan. Earlier, MSI had cancelled the celebrations for rolling out its 1,00,00,000th car in view of the catastrophe. Shares of MSI were trading at Rs 1,170.05 on the Bombay Stock Exchange during late afternoon trade, up 3.42 per cent from its previous close. SOURCE: http://profit.ndtv.com/news/show/maruti-gears-up-to-counter-yen-impact-on-margins-145852?pfrom=home-Business Biblography http://www.whatmakesagoodleader.com/macro-environment-analysis.html