Television Is a Great Invention Free Essays

A few people say TV is the most exceedingly terrible innovations of present day times. They make this statement for certain reasons. The accompanying focuses are some of them. We will compose a custom exposition test on TV Is a Great Invention or then again any comparative subject just for you Request Now To start with, they feel that TVs make individuals more detached than previously. Second, they think TVs add to the way that individuals are progressively inaccessible to one another. In the first place, I should concede that the main point is sensible. With a TV all you have to doâ€and everything you can do is to sit on an agreeable couch and take a gander at the screen. Individuals are turning out to be progressively detached essentially in light of the fact that there is no collaboration and no endeavors on them. Everything contains great side and terrible side and TV has no special case. Better believe it, obviously, it makes individuals lazier and uninvolved. They simply watch things on TV as opposed to doing without anyone else. However, aside from that, TV is by all methods an incredible creation. There is just a minority of individuals who can observe a few occasions on the scene, similar to some live matches and rivalries . So in what capacity can the remainder of individuals partake in the occasions a long way from the spot the occasions occur? Obviously through TV which all individuals are lawful and allowed to appreciate would we be able to do as such. What's more, to individuals who need to travel yet with no cash, TV is without a doubt an extraordinary thing through which individuals can see the world just by sitting in a perfect world at home. To the subsequent point, I need to state that it is valid. TVs do make individuals less near one another. Family parties and discussions are upset by TVâ€when one part is staring at the TV, he might want others to stay silent. However, everybody have time when the individual is separated from everyone else. TV distances individuals not really as it gives a wide range of unwinding and amusement for individuals when they are separated from everyone else. In spite of the fact that TV someone who is addicted a few youths to circumstance comedies; despite the fact that TVs put glasses on a huge number of students’ noses; in spite of the fact that TV decrease correspondences among families and companions, the benefits of TV are definitely more than the damage it does to us. To us people, when we finish an entire day’s work and feel depleted both genuinely and intellectually, we may turn on TVs and have a decent unwinding; when we need to get data on sports?entertainment or enormous occasions on the planet, we turn on TVs and get it from a wide range of TV programs; in any event, when we need to learn English?etiquette or custom of remote nations, we can turn on the TV and get what we need from them, generally. In a word, I think TV is an incredible development which is of extraordinary noteworthiness to the advancement of human culture. References: http://www.oppapers.com/papers/Television-Great-Invention/100718 http://www.media-awareness.ca/english/guardians/TV/good_things_tv.cfm http://articles.famouswhy.com/the_benefits_and_dangers_of_television/ http://wenda.tianya.cn/wenda/thread?tid=24535823bd68dd80 http://wenwen.soso.com/z/q138729005.htm The most effective method to refer to Television Is a Great Invention, Papers

Why Feng Shui? Essay -- Philosophy

The word Feng Shui (fung shway) truly implies wind and water in Chinese. These significant vitality sources underlie the conviction that natural components impact individuals incredibly and this is the premise of Feng Shui. The bagua diagram shows how components, headings and parts of life can be of impact. There is an abundance of data regarding the matter from experts and writers that demonstrate the advantages of Feng Shui. Doubters that started to rehearse it brought incredible thriving and karma into their lives driving them to become backers of the training. In this manner, it makes sense that however there is a counter contention against the contention that Feng Shui is gigantically valuable; it is disproven by fruitful agents, changes over and columnists. Business magnates, money related establishments, engineers, workplaces and mortgage holders use Feng Shui standards. Numerous exceptionally fruitful and smart individuals invest energy and cash joining this old craftsmanship , but then there are the doubters that endeavor to demonstrate it to be an exercise in futility. Feng Shui is currently a worldwide marvel it brings riches and prosperity, yet it is encircled with wariness; even the cynics in the end change when they are deluged with its advantages. Feng Shui is an antiquated workmanship which began in Asia a great many years prior. It depends on the bagua diagram which gives readings and settles on the best moves to make when planning structures or masterminding furniture in the inside of a structure. The diagram depends on the I Ching, an antiquated Chinese book that incorporates old inestimable standards and divination techniques. There are eight headings on the diagram, which give guidelines on what the specialist ought to do to show great vitality, and pull in the ideal results... ...nne. Feng shui takes care of your furnishings and your life. The Money Street Journal (1996): 12. Proquest. 9 Apr. 2012 . Lagatree, Kirsten. Antiquated chinese astuteness for the cutting edge work environment. Training and Development 51.1 (1997): 26-29. Proquest. 9 Apr. 2012 . Weltman, Barbara and Michael, Hayes. Feng Shui for Beginners. Journal of Bookkeeping 200.6 (2005): 36-39. Proquest. 9 Apr. 2012 . Asis-Leif Designs. 2001/2012. 6 May 2012 Bankrate.com. 2012. 6 May 2012

Coca Colas Brand

Coca Colas Brand Coca Colas Brand Home›Marketing Posts›Coca Colas Brand Marketing PostsCoca cola’s brand policy is crucial for the success of the company. The proof is that Coca Cola had became the worlds most valuable  brand. Coca Cola manages a brand of more 3500 products in over 200 countries such as diet beverages, fruit juices, energy drinks, teas, coffees, milk…(coca cola company, products, 2011). Coca Cola ‘s brand portfolio includes brands such as   Coca-Cola, Diet Coke, Coke Zero, Coke Classic, Sprite, Fanta, Dasani, Powerade, Minute Maid already marketed successfully on the market, but, in addition, the company is always involved in enhancing its brand portfolio by developing new products. A balanced product offering- they constantly expand the range of product brands and flavours offered to their consumers and customers across he growing non-alcoholic beverage categories in order to respond to new tastes and preferences. By broadening their product brands portfolio, they are off ering their consumers more choices than before. By the end of 2010, their water and still beverages was approximately 36% of their total volume, with more than 30 water brands in their portfolio.Expanding consumer choice with innovation-Coca Cola prides itself on thinking   ‘outside the bottle’ by often considering new strategies to broaden their beverage portfolio of brands through packaging and brand innovation.They are present in every occasion of consumption, with the correct brand, in the best package across all sale channels. Nutritional labeling information-in 2007, they began introducing labels in the EU member states in order to help customers understand the content of calories in beverages. New packaging solutions-they continue to broaden their brands offering to address  by making the product more accessible and that it always meet the ever changing consumer needs for instance by introducing new package forms. As an extreme example, one of the extensions, Cherry Coke , was successful despite a near absence of advertising support (Pitta, D., Katsani, L., 1995).Cola has been aiming to market a new products by exploiting a well-developed image by introducing new products such as Diet Coke, Caffeine-Free Coca-Cola,  Coca-Cola Cherry,  Coca-Cola Zero,  Coca-Cola Vanilla. Recent history shows that more than half of the new brands marketed during the 1980s were extensions of existing products, marketed under existing brand names. The most famous of these is Diet Coke, which is a major diet cola. Other Coke products are Caffeine free Coke, Cherry Coke, Coke ZERO, etc. On the other hand, Coca Cola has been marketing new product under new names.   They are given their own brand names such as Fanta, Sprite, Schweppes, etc. By analyzing Coca Cola’s brand portfolio it can be seen that Coca-Cola is an example of a hybrid brand architectureLooking closely at the Diet Coke drinkers,they would acknowledge the fact that the product is related to Coca-Cola, but to them it is not a sub-brand, it is their brand. Where some brands benefit from association with the Coca-cola brands, whereas others are driver brands on their own. In fact Coca-Cola set up different brand strategies in different products by using a Hybrid brand strategy in cola drinks that are under the Coke brand name.Coca-Cola Company deploys various techniques to acquire a considerable market share in the beverage industry. Development and expansion of the company is vested on various policies introduced to enhance its marketing prowess as well as meet respective customer preferences in the globe. The Branding architecture of the company has played a pivotal role in enhancing development and market maximization. Coca-Cola Company deploys hybrid mode of system through wishing the name Cola to one of its brands in the globe. Also, the company has been in front in producing other brands in different regions in the society aimed at enhancing its market share globally through diver sity brand system (Benedetto, 1999).

The Importance of Keeping Appointments - 998 Words

The Importance of Keeping Appointments I am writing this essay as a plan of action because I managed to miss a scheduled appointment. Missing a scheduled appointment may seem like a rather minute infraction but if you think about it and trace it back far enough it has a negative impact on all parties involved it effects the army as a whole, the government, tax dollars, every American and possible most of the population of the planet even if they don’t know it or feel an impact from it on some level even if insignificant it effects civilization as a whole. I had an appointment with the Army Substance Abuse Program scheduled for Tuesday the 13 of November at 13:00 in the afternoon. On this particular Tuesday I was also scheduled for an†¦show more content†¦If they rolled out on time, they may have avoided an ambush. It sounds extreme but time management plays a critical role in the Army. When you make an appointment, that spot has been reserved for you. That means if you have been given the last slot so meone else is going to have to wait for another one to open up. This could be one day or one month. And because you missed it someone else is still going to have to wait when they could have had that spot and been there. If you are going to miss the appointment or cannot make it due to mission or other circumstances they do allow us to cancel the appointment with in twenty four hours. The Army allows us to make appointments for whatever we need. Be it for a medical appointment, house goods, CIF, Smoking Sensation or whatever we need these recourses are available to us. But when Soldiers start missing appointments these systems start to become inefficient. Soldiers do not realize is that when they miss an appointment it does not just affect them; it affects the entire chain of command from the Squad Leader all the way to the First Sergeant. When a Soldier misses an appointment the squad leader must answer for the Soldier, the Squad leader must answer to the platoon Sgt., the Platoon Sgt. Must answer to the First Sergeant., and the First Sergeant must answer to the Battalion Sergeant Major. I don’t this to ever happen again, lessonShow MoreRelatedEssay about The Importance of Keeping Appointments1064 Words   |  5 PagesArticle 86 of the Uniform Code Of Military Justice. This Article covers Point and Place of Duty. That means from PT formation to COB that is where you will be. What a lot of Soldiers do not understand that includes appointments made by them or someone else. We have appointment times, SP times, formation times and many other start times that dictate we will be there. If a Convoy has an SP time of fifteen hundred hours and the Soldiers decide to show up late because they did not feel like gettingRead MoreBellevue / Nyus Program For Survivors Of Torture843 Words   |  4 Pagescompleted because it was an inconvenience for the nursing staff, which cause doctors to take on the responsibility, prolonging the wait time for appointments. Generally, the staff does not speak to the clients with respect or consideration. Clients do not have the opportunity to voice their concerns, and at times will leave the clinic before their appointment due to a prolonged wait-time. It would be beneficial for patient care if efforts were made to create a more welcoming and professional environmentRead MoreAppointments For The Health Care System888 Words   |  4 PagesPatients have been missing appointments or have canceled required follow up testing which were ordered by providers. These appointments are either canceled or no show within 24hrs before scheduled time. Missed appointments are a cost to the health care system in terms of personnel time, extended waiting lists, and the loss of potentially beneficial services. In the past quarter we have seen a decline in No Show Rate. We have 160 weekly spaces available for appointments in the hospital. The 10 % ofRead MoreWork Essay1221 Words   |  5 Pagesexplain the importance of timeliness as it relates to the US Army, as well as the importance of keeping appointments. Soldiers of every rank and specialty have many responsibilities, and many others depend on their actions being carried out successfully.   If a soldier does not follow extremely important or life-and-death orders, this could result in extremely unfortunate, life-or-death consequences. However, failure to obey small, seemingly simple directions, such as keeping an appointment, can alsoRead MoreProper Scheduling For The Pediatric Medical Field1267 Words   |  6 Pagesreceive the proper medical care quickly and well patients to have access to care and continue to stay well. This paper will discuss the importance of proper scheduling in the pediatric medical workcenter. Proper scheduling will result in the maximum amount of patients being seen by the doctor at their scheduled appointment time. The goal of a well-designed appointment system is to deliver timely and convenient access to health services for all patients (Huang, Zuniga, Marcak, 2014, p. 763). Good doctor-patientRead Mo reAn Argument Of The Supreme Court1109 Words   |  5 Pagesconstitution found life tenure appropriate for the justices of the Supreme Court as an expression of their importance to the government, but also that the loss of their cognitive ability was an imaginary farce. Currently, the lifetime appointment is to hold the integrity of the power granted to the court, to protect judges from interference on decisions that effect the other branches of government. Keeping the Supreme Court separate from the other branches upholds the integrity of the courts constitutionalRead MoreThe Implementation Phase Of The Process Of Care1058 Words   |  5 Pagesis a healthy individual and he exercises regularly. If he does not improve his oral health it will begin to affect his overall health. Jay admits to brushing his teeth but does not use any other intraoral aids. Jay needs to be informed about the importance and purpose of tongue cleaning. Cleaning the tongue will decrease the amount of bacteria in the mouth and improve the overall cleanliness of the oral cavity. It is important for him to clean his teeth, tongue, gingiva and mucosa because microorganismsRead More`Hitler Became Chancellor in January 1933 Because He Was Leader of the Most Popular Party in Germ any. ` How Far Do You Agree with This Judgement?1563 Words   |  7 PagesAlthough their popularity contributed to Hitler`s appointment as Chancellor, it can be argued that there were more dominant factors that assisted Hitler in his rise to power. The prematurity of the government is often seen as the underlying factor; however some historians argue that the actions of Hindenburg, Von Papen and the desperation gave Hitler the final push in the direction of chancellorship. Hitler very quickly realised the importance of propaganda, he then proceeded to use it as a meansRead MoreCellphones : Is It Important For Our Future?924 Words   |  4 Pagesare in an era where cellphones are used more than an expensive computers, unless we are at work. As we move in the future of technology, we found ourselves in need to be more connected not just with family members from all over the world but also keeping track of our daily interests such as news, the new concept car, and politics. There is always a need to predict the future with and without phones. In this predicting research, you will learn how important is technology to us, and why is it importantRead MoreMarketing Plan1461 Words   |  6 Pagesgroomed and pampered by stylist who have had years and years of training and must complete a very informative PetSmart safety certification process. According to the PetSmart (2008), â€Å"grooming is not just about having a fabulous do it is also about keeping p ets happy and healthy with services including nail trimming, ear cleaning and teeth brushing.† PetSmart is always looking for new and better ways to make the lives of pets and their owners easier. One of the solutions to the busy lifestyles of

Study of Organizational Culture in Singapore - 1669 Words

Introduction The reason behind choosing Singapore as my country of interest mainly was that I did my Co-Op there in Fall of 2011. Personally I loved the country as a work place. Also I noticed during my stay there the amount of awareness they had about green technologies and environmental issues. Singapore is like the best of both worlds. Culturally and climate wise similar to Asia and rules, regulations and policies of those like any western country. Singapore has a mixed racial population. There are Chinese (mainly), Malay, British expats, Indians staying there as Permanent Residents for so many years harmoniously together. Review Culture may be viewed as a group s collective being which is both static and dynamic in nature,†¦show more content†¦This means that, Singaporeans always work as part of a group. And rather than individual achievements they value group achievements. Also they are more comfortable with group decisions. * Masculinity/ Feminity: Though the general culture of Singapore can be characterized by masculinity, there is a moderate level of feminity in that. The Femininity societal norm for Singaporeans is to be people-oriented and more concerned with societal ties. Due to the importance placed on social relations, members in society feel that they are interdependent [2] * Uncertainty Avoidance: The HERMES (A multinational company for whom the survey was conducted) study reveals that Singapore is represented by a low UA Index. Since Singaporeans are bound or are used to follow very strict government policies and rules, they cannot tolerate uncertainty. They are meticulous in their appr oach towards work. One definition of an organizational culture is the collective programming of the mind which distinguishes the members of one organization from another (Hofstede 1991: 262). Regarding Trompenaars’ corporate culture descriptions, I would say there is no particular culture that is a fit to this country. Since it’s a blend of different types of people, there are so many types of behavioral patterns that it is difficult to categorize the whole countryShow MoreRelatedHealth Organization Case Study Research Essay1514 Words   |  7 PagesOrganization Case Study Research a health Health Organization Case Study Research a health care organization or a network that spans several states within the U.S. (Example: United Healthcare, Vanguard, Banner Healthcare, etc.). Harvard Business Review Online and Hoovers Company Records, found in the GCU Library, are useful sources. You may also find pertinent information on your organizations webpage. Review Singapore Airlines Case Study. PrepareRead MoreUsing Cultural Theories Analyzing the Main Issue of the New Zealand Office of atT1674 Words   |  7 PagesAccording to Neghab A.E.P, et al(2009, pp87-88) organizational culture is a common assumption, value or norm system among members of an organization which is based on their behaviors to help organization to achieve the abilities they need to adapt itself to the environment, create uniformity and internal integrity. This essay will analyze the main issue of ATT’s New Zealand office by using the cultural theories and the reflections after the analyzing. In the case of ATT GIS, ATT’s office inRead MoreSingapore Airlines : An Organizations Vision, Culture, And Value Of Customer Service1061 Words   |  5 PagesThis thread will examine and discuss Singapore Airlines’ (SIA) will be four-fold. The first section will discuss SIA’s eight ingredients of success - in light the organization’s vision, culture, and value of customer service, which have made SIA into an organization of global renowned and continuous change. After the eight elements have been dissected and investigated, the excesses aggression to vulnerabilities will be addressed. The second section will also provide examples and rationales of theRead MoreDiversity Management Has Increased Improve Competitiveness Within The Business World1146 Words   |  5 Pageshowever there has been less focus given towards diversity and the greatest difference is how they approach diversity based on their culture. In Korea, by example, gender is considered an important diversity characteristic when in most western countries race and ethnicity is more accepted as diverse compared to gender which is more used when considering discrimination. Studies have shown positive effect of diversity management in the US but because it isn’t such a concern in homogeneous countries or countriesRead MoreAnalysis Of Inclusive Leadership And Organizational Culture1390 Words   |  6 Pagesinternational markets of Germany, Iran, Singapore, and Greece. My participation in this initiative centralized on leading the Inclusive Leadership Team (ILT), whose task included investigating the suitability of the inclusive leadership model for this effort. To facilitate the appropriate incorporation of inclusive leadership in this global effort, I led the ILT in determining the application of inclusive leadership for the reinforcement of the organizational culture. The ILT established the fitness ofRead MoreCorporate Social Responsibility at Bread Talk Essay76 3 Words   |  4 Pagesdifferences and steps that could be taken to promote cross cultural awareness. Breadtalk Founded in 2000, BreadTalk have grown to become one of the top local brands and operates more than 330 bakery outlets, 31 food courts and 13 restaurants across Singapore, Asia and Middle East. BreadTalk have been consistently advocating the open systems loop efficiently, which allowed them to constantly create new products at least twice a year and maintaining their edge. This research paper will show an exampleRead MoreThe Importance Of A Specific Gathering Of Individuals1546 Words   |  7 Pagesfoster positive cultural change. Some of these obstacles that will be identified in the paper will be as follows: †¢ Affected by climate change †¢ Diffusion between cultures †¢ Inventions in a culture and further innovation. †¢ Art is a form of cultural control in restricting or directing change. †¢ Dysfunction in organizational culture is an obstacle to change. Here we will be discussing some of the obstacles in great detail with cultural examples and stories. Climate change Climatic change couldRead MoreA New Team Of Global Employees1257 Words   |  6 Pagesspecific groups in question is consist of a person from Greece, a person from Iran, a person from Germany, and person from Singapore. In order to examine the group LDR 804 GLOBE task information was collected concerning the personalities of persons from stated countries. This study will look at culture evaluation instruments and how they will be useful to measure the business culture and to find cultural holes associated with this team. There will be an explanation of how my style of leadership, and techniquesRead MoreRao (2015) Acknowledge That Leaders Need To Accept The1212 Words   |  5 Pageswill offer their expertise to the group. This article provides an overview of the traits of inclusive leadership. Next, the paper analyzes leadership skills required to create an inclusive organizational culture. The essay transition to exploring leadership characteristics that influence an organizational culture. Last, the article discusses the best method inclusive leaders can apply when working with multicultural groups in a global environment. Traits of Inclusive Leadership A Deloitte articleRead MoreKey Characteristics Of The Housing Development Board Of Singapore1192 Words   |  5 PagesThe public housing authority, Housing Development Board (HBD) was a very important aspect to Singapore’s basic shelter needs. In 2007, basic shelter needs were used for 3.7 million of Singapore’s population. Singapore is considered a city-state in South East Asia where the government is heavily involved. As a non-profit organization, the local government is responsible for overseeing and administering certain decisions and responsibilities of Singapore’s public housing. The Housing Development Board

Consumer Behavior on Black Friday Free Essays

string(107) " feel a sense of empowerment, or the thrill of winning, which will only intensify their moods for the day\." Running Head: Black Friday Consumer Behavior on Black Friday Abstract The purpose of this research is to examine consumer behavior on Black Friday. Black Friday is typically the busiest shopping day of the year, and it is all driven by the chance for consumers to save the most amount of money possible while getting their holiday shopping done. Research was done online, and also through personal experiences. We will write a custom essay sample on Consumer Behavior on Black Friday or any similar topic only for you Order Now By understanding what retailers and consumers hope to accomplish on this day can have a positive impact on everyone. Consumers are able to get what they want with the least amount of turmoil, and retailers are able to turn a profit. This research can be most helpful to merchants, as it will help them to understand what a consumer wants, and what they expect the unofficial holiday to be like. A complication with this research is that each consumer is different and may have different expectations in mind. Concentrating on making Black Friday as organized as possible will only benefit all parties involved. Introduction Black Friday refers to the day after Thanksgiving, which is the unofficial start of the holiday shopping season. Black Friday is a day when stores dramatically discount products with the intention of luring in the highest number of shoppers possible. The term Black Friday received its name because that is a day when, hopefully, businesses balance sheets go from red, a loss, to black, a profit (Staff, 2010). It can be a day of chaos, as seen in 2008 when a Walmart employee was trampled to death by a mob of customers (Gould, Trapasso, Schapiro, 2008). But many that day focus on saving money, and are willing to wait in lines for days for a deal. Impulsive Consumption Some of the purchases made on Black Friday may be impulsive. The textbook states that impulsive consumption is usually spontaneous and involves some feelings of liberation; is associated with a lessened sense of costs or consequences; and is motivated by a need for immediate self-fulfillment (Babin Harris, 2011). Consumers who go to a store for only a couple of items may find themselves enticed by other items that are on sale. The average person spent $365. 34 during Black Friday weekend 2010, for a total of approximately $45 billion total spent nationally (Chang, 2010). Unplanned purchases may be made because although a consumer went to a store for one sale, they may not have known all the other items that are discounted that day, and may make other purchases. Because many Black Friday shoppers are actually holiday shopping for other people, it is easy to look for a gift for one person, but find those perfect gifts for the other four people on your list, all in the name of getting a good deal. Social Environment Social environment is defined in the text as â€Å"the other customers and employees in a service or shopping environment (Babin Harris, 2011). Normally, people may be put off by crowding at stores. However, it is the norm on Black Friday. Although it is still unfavorable, it is something that people are willing to adapt to for the day. It may give a sense of urgency, which will put a consumer into the mindset of action. The text also refers to shopping buddies. Many people who wait in line for hours or even days on Black Friday do not do so alone. There are usually small groups of people, which may help to make consumers feel more comfortable. Consumers are taking more time to find buddies to shop with, and they are making an effort to have a plan in mind for what stores they will visit, and what they will purchase. For people who wait in lines for extended periods, they usually create some type of habitat to pass the time. Consumers bring tents, chairs and heaters to make themselves more comfortable. Some even bring electrical items such as lighting, computers or small televisions to keep them company while waiting for the savings to begin. The people in line usually form temporary relationships with the people that are around them. Sharing stories or deals that they are interested in is a far cry from the massive chaos shown on television news stories. Attitudes People may get caught up in the excitement of the day, and that can help them to spend even more money. While waiting in line, customers at the front of the line seem to be excited and happy. However, at the end of the line, customers appear to be more frustrated and anxious. Some consumers plan their Black Friday shopping trips weeks in advance. There are many websites available for people to view Black Friday advertisements online, before they are supposed to be released to the public. Walmart has tried year after year for the advertisements not to be leaked, but they usually end up on these websites before they are supposed to (4 Years Strong: Walmart Sends Another Cease Desist, 2011). Stores may not want to have their advertisements released early for a couple of reasons. First, consumers having the ability to research products and having too much time to explore all of their options may mean that consumers will not make as many spontaneous purchases on Black Friday. They also do not want to have their competition see their deals, and then have them beat their prices. Having the advertisements earlier though means consumers are able to plan what stores they want to go to, which may lead to less chaos on the actual day. People are motivated by saving money on Black Friday. Some consumers may even see it as a competition. For some, because there is only a limited selection available for many of the items that are drastically reduced, just acquiring that item may be all the motivation someone needs to be at the front of the line on Black Friday. A consumer may feel a sense of empowerment, or the thrill of winning, which will only intensify their moods for the day. You read "Consumer Behavior on Black Friday" in category "Papers" A consumer may be more likely to make a purchase of something out of the ordinary because of the price on Black Friday. The perceived risk is lower because the consumer balances the risk with the monetary discount that is offered, and can write it off easier. Normally, consumers may think thoroughly about an electronics purchase. However, electronics are usually a major seller on Black Friday. Because the discount is thought to be so significant, and the consumer thinks there are only a limited number available, they do not have time to think the purchase through like the normally would, and they make the purchase. What people are buying Each year, electronics are the one of the most widely sought after products on Black Friday. In 2009, the introduction of Zhu-Zhu Pets was the top search on Google referring to Black Friday sales (Wong, 2009). Surprisingly, rugs and jewelry were also top searches in 2009. In 2010, the iPad and other tablets were the top searches in electronics (Andrew, 2010). They were ollowed by laptops and HDTV’s. Handheld gadgets are expected to be a top seller for 2011. E-readers, tablets, music players and smart phones all seem to be popular searches for the upcoming holiday (Black Friday 2011 Predictions, 2011). Televisions and accessories are normally highly discounted on Black Friday, and 2011 should be no different. There may be more sales on 3D televisions, blu-ray players, and bundles of the televisions with the accessories. Cyber Monday Some consumers do not want to brave the chaos of Black Friday, and have moved to online shopping, while still looking for the dramatic discounts. Online purchases have grown steadily over the past few years, and in 2005, the term â€Å"Cyber Monday† was created (â€Å"Cyber Monday† Quickly Becoming One of the Biggest Online Shopping Days of the Year, 2005). In 2010, Black Friday sales grew 9% from the year before, but Cyber Monday sales grew 16% (U. S. Online Holiday Shopping Season Reaches Record $32. 6 Billion for November-December Period, Up 12 Percent vs. Year Ago, 01). Cyber Monday 2010 was the first billion-dollar spending day in history, and the first time that sales on Monday were higher than Friday. Many people have a four-day weekend for Thanksgiving, and are back to work on Monday. A large number of consumers are able to place orders right from a work computer, or even their smart phones. Smart phones are also making it easier for consumers to do research on sales, and to do the shopping itself. Online Black Friday sales increased 11% from 2008-2009 (Wong, 2009). Retailer Organization Most consumers on Black Friday have the same goal; to save money. If the stores are able to have some form of organization on Black Friday, it should help to keep the customers organized also. Chaos is more likely to happen when the store is not prepared for the massive number of shoppers. If the store makes adjustments to the way they normally operate, they are more likely to have an easier time handling the crowds. Passing out tickets to the customers in line for big ticket items is becoming the norm for many stores (Palmer, 2010). By doing so, customers are able to be sure they are going to receive the item they came to purchase, and it is easier to explain when they are sold out of a particular item. Also, some stores are able to rearrange their stores and put the items that are on sale in a particular area, so customers will not have to search all around the store, adding to the chaos. Many stores are choosing to open very early, with some retailers, such as Toys R Us even opening on Thanksgiving night at 10 P. M (Toys†R†Us Stores Nationwide to Open at 10pm on Thanksgiving Night to Welcome Black Friday Shoppers Earlier Than Ever Before with 200 Doorbusters and More Than $11,000 in Savings on Hot Toys, 2010). As this was only introduced in 2010, it remains unknown whether other stores will follow the idea. Having enough employees at check-out and for assisting customers is also essential. Retailers may want to also hire some form of security for the day, to prevent mobs of people causing chaos. No matter how prepared a shopper may be on Black Friday, if the store is unorganized or does not have a sensible system in place, chaos may ensue because of the consumers confusion or frustrations. Customers also look for even further discounts on Black Friday by using coupons. Retailers may want to include in their advertisements and stores about their coupon acceptance policy on Black Friday. If a customer waits in line for hours, then goes in the store to get an item, then waits in line for another hour to check-out, only to find that their coupon will not be accepted, that consumer may get very irritated and that will cause further problems. Conclusion Black Friday is a day that retailers hope to make the most amount of profit. But for consumers, they hope to save as much money as possible. Many consumers make impulsive shopping decisions on Black Friday. The social environment may lead to this behavior, as many shoppers are with friends or family, and make a display out of their shopping practices on that day. The attitudes of people can vary greatly on that day also. Most people are excited, but that can turn to frustration if it does not go as planned. Purchasing trends can vary each year, depending on what the newest items are. Electronics and the newest toys are usually very popular items. Cyber Monday is also changing the way people shop, and helping them to save even more money from the comfort of their home, from work, or even on their smart phone. A retailer being organized on Black Friday is imperative, as it can affect consumer behavior and how much money they spend. References 4 Years Strong: Walmart Sends Another Cease Desist. (2011, 10 14). Retrieved 10 22, 2011, from http://bfads. net/ Andrew. (2010, 11 15). Holiday Shopping Trends and. Retrieved 10 23, 2011, from http://www. retrevo. com/content/node/1570 Babin, B. J. , Harris, E. G. (2011). CB2. Mason, OH: South-Western Cengage Learning. Black Friday 2011 Predictions. (2011, 10 11). Retrieved 10 23, 2011, from http://www. blackfriday2011. om/news/2011/10/11/black-friday-2011-predictions/ Chang, A. (2010, 11 28). Big Black Friday weekend results: 212 million shoppers, $45 billion spent. Retrieved 10 21, 2011, from http://latimesblogs. latimes. com/money_co/2010/11/big-black-friday-weekend-results-212-million-shoppers-and-45-billion-spent. html â€Å"Cyber Monday† Quickly Becoming One of the Biggest Online Shopping Days of the Year. (2005, 11 21). Retrieved 23 2 011, 10, from http://www. shop. org/c/journal_articles/view_article_content? groupId=1articleId=623version=1. 0 Gould, J. , Trapasso, C. Schapiro, R. (2008, 11 28). Worker dies at Long Island Wal-Mart after being trampled in Black Friday stampede. Retrieved 10 21, 2011, from http://articles. nydailynews. com/2008-11-28/local/17910475_1_wal-mart-worker-long-island-wal-mart-jdimytai-damour Palmer, K. (2010, 11 23). Black Friday Guide to the Best Deals and Steals. Retrieved 10 23, 2011, from http://money. usnews. com/money/personal-finance/articles/2010/11/23/black-friday-guide-to-the-best-deals-and-steals Staff, L. L. (2010, 11 24). Business News Daily. Retrieved 10 21, 2011, from http://www. businessnewsdaily. om/how-did-black-friday-and-cyber-monday-get-their-names–0754/ Toys†R†Us Stores Nationwide to Open at 10pm on Thanksgiving Night to Welcome Black Friday Shoppers Earlier Than Ever Before with 200 Doorbusters and More Than $11,000 in Savings on Hot Toys. (201 0, 11 16). Retrieved 10 23, 2011, from http://www. prnewswire. com/news-releases/toysrus-stores-nationwide-to-open-at-10pm-on-thanksgiving-night-to-welcome-black-friday-shoppers-earlier-than-ever-before-with-200-doorbusters-and-more-than-11000-in-savings-on-hot-toys-108565064. html U. S. Online Holiday Shopping Season Reaches Record $32. 6 Billion for How to cite Consumer Behavior on Black Friday, Papers

Consumer Behavior on Black Friday Free Essays

string(107) " feel a sense of empowerment, or the thrill of winning, which will only intensify their moods for the day\." Running Head: Black Friday Consumer Behavior on Black Friday Abstract The purpose of this research is to examine consumer behavior on Black Friday. Black Friday is typically the busiest shopping day of the year, and it is all driven by the chance for consumers to save the most amount of money possible while getting their holiday shopping done. Research was done online, and also through personal experiences. We will write a custom essay sample on Consumer Behavior on Black Friday or any similar topic only for you Order Now By understanding what retailers and consumers hope to accomplish on this day can have a positive impact on everyone. Consumers are able to get what they want with the least amount of turmoil, and retailers are able to turn a profit. This research can be most helpful to merchants, as it will help them to understand what a consumer wants, and what they expect the unofficial holiday to be like. A complication with this research is that each consumer is different and may have different expectations in mind. Concentrating on making Black Friday as organized as possible will only benefit all parties involved. Introduction Black Friday refers to the day after Thanksgiving, which is the unofficial start of the holiday shopping season. Black Friday is a day when stores dramatically discount products with the intention of luring in the highest number of shoppers possible. The term Black Friday received its name because that is a day when, hopefully, businesses balance sheets go from red, a loss, to black, a profit (Staff, 2010). It can be a day of chaos, as seen in 2008 when a Walmart employee was trampled to death by a mob of customers (Gould, Trapasso, Schapiro, 2008). But many that day focus on saving money, and are willing to wait in lines for days for a deal. Impulsive Consumption Some of the purchases made on Black Friday may be impulsive. The textbook states that impulsive consumption is usually spontaneous and involves some feelings of liberation; is associated with a lessened sense of costs or consequences; and is motivated by a need for immediate self-fulfillment (Babin Harris, 2011). Consumers who go to a store for only a couple of items may find themselves enticed by other items that are on sale. The average person spent $365. 34 during Black Friday weekend 2010, for a total of approximately $45 billion total spent nationally (Chang, 2010). Unplanned purchases may be made because although a consumer went to a store for one sale, they may not have known all the other items that are discounted that day, and may make other purchases. Because many Black Friday shoppers are actually holiday shopping for other people, it is easy to look for a gift for one person, but find those perfect gifts for the other four people on your list, all in the name of getting a good deal. Social Environment Social environment is defined in the text as â€Å"the other customers and employees in a service or shopping environment (Babin Harris, 2011). Normally, people may be put off by crowding at stores. However, it is the norm on Black Friday. Although it is still unfavorable, it is something that people are willing to adapt to for the day. It may give a sense of urgency, which will put a consumer into the mindset of action. The text also refers to shopping buddies. Many people who wait in line for hours or even days on Black Friday do not do so alone. There are usually small groups of people, which may help to make consumers feel more comfortable. Consumers are taking more time to find buddies to shop with, and they are making an effort to have a plan in mind for what stores they will visit, and what they will purchase. For people who wait in lines for extended periods, they usually create some type of habitat to pass the time. Consumers bring tents, chairs and heaters to make themselves more comfortable. Some even bring electrical items such as lighting, computers or small televisions to keep them company while waiting for the savings to begin. The people in line usually form temporary relationships with the people that are around them. Sharing stories or deals that they are interested in is a far cry from the massive chaos shown on television news stories. Attitudes People may get caught up in the excitement of the day, and that can help them to spend even more money. While waiting in line, customers at the front of the line seem to be excited and happy. However, at the end of the line, customers appear to be more frustrated and anxious. Some consumers plan their Black Friday shopping trips weeks in advance. There are many websites available for people to view Black Friday advertisements online, before they are supposed to be released to the public. Walmart has tried year after year for the advertisements not to be leaked, but they usually end up on these websites before they are supposed to (4 Years Strong: Walmart Sends Another Cease Desist, 2011). Stores may not want to have their advertisements released early for a couple of reasons. First, consumers having the ability to research products and having too much time to explore all of their options may mean that consumers will not make as many spontaneous purchases on Black Friday. They also do not want to have their competition see their deals, and then have them beat their prices. Having the advertisements earlier though means consumers are able to plan what stores they want to go to, which may lead to less chaos on the actual day. People are motivated by saving money on Black Friday. Some consumers may even see it as a competition. For some, because there is only a limited selection available for many of the items that are drastically reduced, just acquiring that item may be all the motivation someone needs to be at the front of the line on Black Friday. A consumer may feel a sense of empowerment, or the thrill of winning, which will only intensify their moods for the day. You read "Consumer Behavior on Black Friday" in category "Papers" A consumer may be more likely to make a purchase of something out of the ordinary because of the price on Black Friday. The perceived risk is lower because the consumer balances the risk with the monetary discount that is offered, and can write it off easier. Normally, consumers may think thoroughly about an electronics purchase. However, electronics are usually a major seller on Black Friday. Because the discount is thought to be so significant, and the consumer thinks there are only a limited number available, they do not have time to think the purchase through like the normally would, and they make the purchase. What people are buying Each year, electronics are the one of the most widely sought after products on Black Friday. In 2009, the introduction of Zhu-Zhu Pets was the top search on Google referring to Black Friday sales (Wong, 2009). Surprisingly, rugs and jewelry were also top searches in 2009. In 2010, the iPad and other tablets were the top searches in electronics (Andrew, 2010). They were ollowed by laptops and HDTV’s. Handheld gadgets are expected to be a top seller for 2011. E-readers, tablets, music players and smart phones all seem to be popular searches for the upcoming holiday (Black Friday 2011 Predictions, 2011). Televisions and accessories are normally highly discounted on Black Friday, and 2011 should be no different. There may be more sales on 3D televisions, blu-ray players, and bundles of the televisions with the accessories. Cyber Monday Some consumers do not want to brave the chaos of Black Friday, and have moved to online shopping, while still looking for the dramatic discounts. Online purchases have grown steadily over the past few years, and in 2005, the term â€Å"Cyber Monday† was created (â€Å"Cyber Monday† Quickly Becoming One of the Biggest Online Shopping Days of the Year, 2005). In 2010, Black Friday sales grew 9% from the year before, but Cyber Monday sales grew 16% (U. S. Online Holiday Shopping Season Reaches Record $32. 6 Billion for November-December Period, Up 12 Percent vs. Year Ago, 01). Cyber Monday 2010 was the first billion-dollar spending day in history, and the first time that sales on Monday were higher than Friday. Many people have a four-day weekend for Thanksgiving, and are back to work on Monday. A large number of consumers are able to place orders right from a work computer, or even their smart phones. Smart phones are also making it easier for consumers to do research on sales, and to do the shopping itself. Online Black Friday sales increased 11% from 2008-2009 (Wong, 2009). Retailer Organization Most consumers on Black Friday have the same goal; to save money. If the stores are able to have some form of organization on Black Friday, it should help to keep the customers organized also. Chaos is more likely to happen when the store is not prepared for the massive number of shoppers. If the store makes adjustments to the way they normally operate, they are more likely to have an easier time handling the crowds. Passing out tickets to the customers in line for big ticket items is becoming the norm for many stores (Palmer, 2010). By doing so, customers are able to be sure they are going to receive the item they came to purchase, and it is easier to explain when they are sold out of a particular item. Also, some stores are able to rearrange their stores and put the items that are on sale in a particular area, so customers will not have to search all around the store, adding to the chaos. Many stores are choosing to open very early, with some retailers, such as Toys R Us even opening on Thanksgiving night at 10 P. M (Toys†R†Us Stores Nationwide to Open at 10pm on Thanksgiving Night to Welcome Black Friday Shoppers Earlier Than Ever Before with 200 Doorbusters and More Than $11,000 in Savings on Hot Toys, 2010). As this was only introduced in 2010, it remains unknown whether other stores will follow the idea. Having enough employees at check-out and for assisting customers is also essential. Retailers may want to also hire some form of security for the day, to prevent mobs of people causing chaos. No matter how prepared a shopper may be on Black Friday, if the store is unorganized or does not have a sensible system in place, chaos may ensue because of the consumers confusion or frustrations. Customers also look for even further discounts on Black Friday by using coupons. Retailers may want to include in their advertisements and stores about their coupon acceptance policy on Black Friday. If a customer waits in line for hours, then goes in the store to get an item, then waits in line for another hour to check-out, only to find that their coupon will not be accepted, that consumer may get very irritated and that will cause further problems. Conclusion Black Friday is a day that retailers hope to make the most amount of profit. But for consumers, they hope to save as much money as possible. Many consumers make impulsive shopping decisions on Black Friday. The social environment may lead to this behavior, as many shoppers are with friends or family, and make a display out of their shopping practices on that day. The attitudes of people can vary greatly on that day also. Most people are excited, but that can turn to frustration if it does not go as planned. Purchasing trends can vary each year, depending on what the newest items are. Electronics and the newest toys are usually very popular items. Cyber Monday is also changing the way people shop, and helping them to save even more money from the comfort of their home, from work, or even on their smart phone. A retailer being organized on Black Friday is imperative, as it can affect consumer behavior and how much money they spend. References 4 Years Strong: Walmart Sends Another Cease Desist. (2011, 10 14). Retrieved 10 22, 2011, from http://bfads. net/ Andrew. (2010, 11 15). Holiday Shopping Trends and. Retrieved 10 23, 2011, from http://www. retrevo. com/content/node/1570 Babin, B. J. , Harris, E. G. (2011). CB2. Mason, OH: South-Western Cengage Learning. Black Friday 2011 Predictions. (2011, 10 11). Retrieved 10 23, 2011, from http://www. blackfriday2011. om/news/2011/10/11/black-friday-2011-predictions/ Chang, A. (2010, 11 28). Big Black Friday weekend results: 212 million shoppers, $45 billion spent. Retrieved 10 21, 2011, from http://latimesblogs. latimes. com/money_co/2010/11/big-black-friday-weekend-results-212-million-shoppers-and-45-billion-spent. html â€Å"Cyber Monday† Quickly Becoming One of the Biggest Online Shopping Days of the Year. (2005, 11 21). Retrieved 23 2 011, 10, from http://www. shop. org/c/journal_articles/view_article_content? groupId=1articleId=623version=1. 0 Gould, J. , Trapasso, C. Schapiro, R. (2008, 11 28). Worker dies at Long Island Wal-Mart after being trampled in Black Friday stampede. Retrieved 10 21, 2011, from http://articles. nydailynews. com/2008-11-28/local/17910475_1_wal-mart-worker-long-island-wal-mart-jdimytai-damour Palmer, K. (2010, 11 23). Black Friday Guide to the Best Deals and Steals. Retrieved 10 23, 2011, from http://money. usnews. com/money/personal-finance/articles/2010/11/23/black-friday-guide-to-the-best-deals-and-steals Staff, L. L. (2010, 11 24). Business News Daily. Retrieved 10 21, 2011, from http://www. businessnewsdaily. om/how-did-black-friday-and-cyber-monday-get-their-names–0754/ Toys†R†Us Stores Nationwide to Open at 10pm on Thanksgiving Night to Welcome Black Friday Shoppers Earlier Than Ever Before with 200 Doorbusters and More Than $11,000 in Savings on Hot Toys. (201 0, 11 16). Retrieved 10 23, 2011, from http://www. prnewswire. com/news-releases/toysrus-stores-nationwide-to-open-at-10pm-on-thanksgiving-night-to-welcome-black-friday-shoppers-earlier-than-ever-before-with-200-doorbusters-and-more-than-11000-in-savings-on-hot-toys-108565064. html U. S. Online Holiday Shopping Season Reaches Record $32. 6 Billion for How to cite Consumer Behavior on Black Friday, Papers